BMS508 - Anytime Fitness Startup: Business Plan Presentation Paper

This presentation paper outlines a business plan for an Anytime Fitness startup, focusing on providing fitness services and products like gym equipment and healthy supplements. The plan details the company's objectives, including promoting healthy lifestyles and offering affordable products. It covers market information, highlighting the growing trend towards health and fitness, and presents an operational plan encompassing supplement sourcing, equipment, and staff management. A growth strategy is mentioned, referencing the Ansoff model. Financial information is included to show the viability of the business. Desklib provides access to similar business plans and solved assignments for students.

Entrepreneurship

Table of contents
• Introduction
• Description provided of the services and the products
• Objectives of Anytime Fitness
• Market information
• Operational Plan
• Strategy for growth and development
• Financial information
• Conclusion

Introduction
Business is mainly defined as the enterprise through
which all the engagement of the individuals are being
made in order to gain the profit and the revenue with
all the industrial, commercial and the professional
activity. In order to manage the business effectively
there is required to provide a proper and the systematic
business plan through which all the written documents
and along with it their further goals and the objectives
are managed.

Description provided of the services and the
products
As nowadays people are shifting towards getting the for
body and the healthy lifestyle and for this they are
trying to manage all the exercises w and the gym work
out. Anytime Fitness will help out in giving all the
weight machines and the other equipments and along
with it the healthy rich protein and fat free drinks
through which the individuals will be able to gain more
fitness through all such supplements.

Objectives
As this is the start up they have some major goals and the objective in which they aims they are
like:
• To provide a healthy lifestyles to all the people.
• To promote and encourage people towards healthy lifestyle and give them better and
adequate products and reasonable prices.
• To manage the control of unhealthy lifestyle and to increase the power and the general
strength of individuals.

Market Information
Their is been seen that people are trying to take initiatives to maintain the good and the healthy
lifestyle through which they can be physically and mentally fit and for that they are firstly
trying to keep their body and the physical health good by using and trying to manage the
healthy eating and drinking habits. This company Anytime Fitness is targeting to provide all
the healthy gym equipments and the drinks so that company will gain profit. Through this the
target market in this will be through the STP model.

Operational Plan
This is mainly the plan through which the objectives are setted up and all the major
strategies are made for achieving the targets. Some of the major factors in all the operational
plan for the Anytime Fitness are given as under:
• Right supplements-
• Gym Equipments
• Staff management

Growth strategy
In order to manage the effective business
the Anytime Fitness can use some
developing strategies through which ball
the market conditions and the general terms
through Ansoff model is being applied.

Financial Information

Conclusion
From this above PPT, it is concluded that Business is the most important areas
which helps out to manage and maintain all the commercial practises with the
effective plans. Business plan is generally the content and the proper managed steps
through which all the details regarding the new market and their product can be
made.

References
• Cemernek, T., 2021. Business plan–„Juno & me “ (Doctoral dissertation, Wien).
• Mahusin, A.N., Abduk Razak, M.R., Abdul Razak, M.Z., Mohd Jalil, M.T. and Ahmad
Faizol, A.S., 2021. Fundamentals of entrepreneurship (ENT300) Business plan: Laundry
services by DobbyBrothers.