This presentation provides a comprehensive overview of a new business proposal for 'Go Organic Live,' focusing on the organic food and drink market in the UK. It justifies the viability of the business idea through market research, highlighting the increasing demand for organic products and the potential for growth, projecting a market value of £2.9 billion by the end of 2021. The presentation analyzes internal and external factors using tools like SWOT and PESTLE, addressing political, social, technological, legal, and environmental considerations. It details the company's segmentation, targeting, and positioning strategies, emphasizing a differentiation targeting approach to reach middle and lower-middle-class consumers aged 16-55. The proposal also touches upon operational aspects, marketing strategies, and financial projections, aiming to provide a holistic view of the business's potential for success and competitive advantage. Desklib offers a wealth of similar solved assignments and past papers for students.
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