Leading and Implementing Workplace Change: Morrisons Case Study

This report provides an analysis of leading and implementing workplace change, focusing on the case study of Morrisons. It begins by reviewing the current state of the company, including its history, market position, and challenges such as employee motivation. The report discusses the importance of employee involvement and positive relationships within the company, highlighting the need for improved motivation strategies. It outlines the changes required within the organization to enhance competitive advantage and overall productivity, emphasizing the role of teamwork and skill development. Furthermore, the report examines the external environment of Morrisons, including the impact of COVID-19, using PESTEL analysis. It also explores various change management models and their applicability to Morrisons, along with the relationship between organizational culture and the change management plan. The report concludes by proposing changes that the enterprise needs to implement to improve its overall performance.

Leading and Implementing
Workplace Change

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
A) brief review of the CURRENT state of the Company-...........................................................3
B) Involvement &relationship with the Company.......................................................................4
C)Outlining change in organization ............................................................................................6
D)Morrison History and Change in the External Environment of Morrisons.............................7
E) Change management models...................................................................................................9
F) organizational culture and change management plan............................................................12
CONCLUSION..............................................................................................................................15
REFERENCES................................................................................................................................1

INTRODUCTION
The change management can be explained as an approach that helps an organization in
determining the needs of the change within the company and how it can help the company in
bring the required changes for the purpose of enhancing the growth, development and
profitability of the company within the market (Kyumana, 2021.). The present report is based on
the study of Morrison's . The company is situated and headquartered in Bradford, United
Kingdom and was founded by Willian Morrison in the year 1899. The CEO of the company
since 2015 is David Potts and the current owner of the company are Clayton, Dubilier and Rice.
The revenue of the company as per the year 2020 is 1753.6 crores. The Morrison company offers
a wide range of products and services within the market which includes food and drink, clothing,
flowers, petrol, books, magazines and home ware and home décor products within the market.
The present report will study the current state of the Morrison's within the market and
states the changes that the organization is bringing voluntarily and the changes that have been
implemented on their own within the company. The current report will state the relationship and
the involvement of the employees within the organizational decision-making process. It also
discuss the recent changes that have taken place within the Morrison's and how the initiative took
place within the company. The present report will also study different change management
models in context the Morrison's within the market and will state how the Covid 19 has affected
the operations and functioning of the company within the market. Also, the evaluation of the
change management programme will also be done and will include the list of proposed changes
hat the enterprise needs to implement within the company as a whole.
MAIN BODY
A) brief review of the CURRENT state of the Company-
The Morrison Company was founded by William Morrison in the year 1899 as he started
the business of egg and butter merchant. This company is known for the food and grocery as they
provide fresh food which is sold in their own manufacturing facilities. This company is
considered as the fourth largest supermarket chain in United Kingdom. As of the year 2021, the
company is having 497 supermarkets across the Scotland, England and Wales. Amazon and
Morrisons are having the partnership since year 2016. Morrison is supermarket chain company
as well as it is headquartered in Bradford, West Yorkshire as well as England. The company is

having very talented and skilled food makers as well as the shopkeepers which helps in preparing
the best quality food items for the customers (Ouassini, 2018). This enables the Morrison
company to stay ahead in the highly competitive marketplace. This company became public
limited company in the year 1967 which was listed on the London Stock Exchange for the first
time. The company is owned by the U.S. Private equity group Clayton, Dubilier & Rice (CD&R)
since October. This company now has very larger presence in the England as it has very broad
supermarket chain all around.
To run and drive a supermarket business, they adopted the strategic planning and various
methods to develop the organization at successful level (Motson, 2021). Their main aim and
motto is to help the customers by providing all the essential daily needs of a human being at
affordable prices at one place only which supports all kind of gender to fulfil their needs.
However, Morrison's adopted the strategies to create a positive working environment and culture
from which they can satisfy the employee and customers as well which leads their company to
grow and develop in definite manner but the major concern has been evaluated in the company
that is lack of motivation which makes the company to not obtain the expected and desired
outcome and result. Currently, the company is using the different strategies and techniques at
their workplace, but they are essentially needed to keep their focus on employee and their
motivational areas which can drive the business more successfully (Bozic, Siebert and Martin,
2019).
Supermarket business have tough competition in the market where Morrison's has aim to
help their customers by making every penny go further and save their money on each day with
the products and items of the company. They deliver the better customer service to their
customer and always puts the efforts to make the improvements as per the customer needs and
requirements and can build their business to grow and develop in definite manner. However, the
company has needed to improve and change their strategic management process which can help
and support the supermarket business to grow at successful level.
B) Involvement &relationship with the Company
Business relations are the connections which exists between all the employee and staff
members who engage in commerce. The relationship between the stakeholder or employee
should be very accurate and positive which can drive the business to obtain the profitable
outcome and can lead the company at successful position. The connection between an employee

and employer should be mutual and respectful where it is a duty of an employer to treat the
employee of their company in well-mannered way and can encourage them to work in
comfortable manner. Being an employee of Morrison's it has been evaluated that the relationship
between the employees and employer is the major factor an individual company should consider
where Morrison's company has well-mannered and positive working environment which leads
the employees to feel satisfied at the workplace (Pulker, Trapp, Scott and Pollard, 2018). The
management of the company is favourable and positive attitude towards their employees but lack
of motivation is the major concern or an issue has been founded in the Morrison's which makes
the employee to feel low and stressed at the workplace and cannot be able to perform in
appropriate manner.
Motivation is one of the major concern and ability which makes the individual person to
feel good and courages which makes them to work energetically and enable them to perform the
work process in effective manner. Lack of motivation can drive the company to obtain the poor
result and outcome which also reduces the productivity level of the Morrison's. Employer has a
duty and responsibility to provide and deliver the appropriate motivation to their employee from
which they can feel satisfied at the workplace and can put their best efforts and hard work in the
work activity accordingly (Beha, Kurtalic and Petrovic, 2022). Morrison's culture and internal
environment is very positive and their leadership quality helps and supports the employee to
work effectively but due to lack of motivation they are not able to work in quick manner and also
makes them to feel stressed and depressed them which directly puts the great impact on the
organizational performance.
The proper interaction and communication between the employer and employee is
needed which enable the employee to share their views and ideologies to their seniors and
leaders and support them to perform the task and any working activity accordingly (Kyumana,
2021). Thus, being an employee at Morrison's it has been acknowledged that company's cultural
environment is good and accurate but due to lack of motivation given or provided by the leaders
and employers leads the employee and staff members to feel low and stressed especially at the
workload and delivers the inefficient working which reduces the company's performance.
Delivering an accurate level of motivation within the Morrison's will help and support them to
acquire the beneficial amount of outcome and result and accelerate the growth and development
of the company in successful manner. Thus, implementing the appropriate strategies and

techniques within the company can deliver the profitable outcome and benefits to the
organization.
C)Outlining change in organization
In the context of Morrisons it is essential to make changes in work culture to drive
competitive edge in industry sand increase their overall productivity. Change initiative may
access to various employee and positive impact within organization as whole. The current issue
being faced by organizations is lack of motivation among employees which leads to negative
consequences reflecting to poor employee performance. The fundamental changes for
organization are aligned with process of boosting employee morale within workplace. It can be
said that poor or demotivated workforce promotes to unfavourable outcomes and so on impact
negatively to organization performance (Jones and Morrison-Saunders, 2020). In regard to the
same business is facing issues in their lower level of engagement, poor communication,
weakened productivity and lower level of turnover ratio. The change management process is
most suitable in this case for organization as such to increase the overall efficiency and
productivity.
Moreover, change regarding to increase in employee motivation is essential for
Morrisons to drive sustainable advantage in industry. The employee motivation is crucial for
organization and in current situation company may adapt to various norms such as encouraging
employees in team work. As source of great motivation teamwork aids in promoting better work
culture for employees and enhance their level of satisfaction at their places. Also, company
might favour in encouraging employees to uplift their knowledge and skill being in such pleasant
working environment. Teamwork promotes all those activities and formulates various
opportunities for individual as well. On the other hand With the help of offering them chance to
increase their knowledge boost engagement, the majority of strong workforce forms the better
quality of work as well as there is strong possibility to maximize company profits (Jones and
Morrison-Saunders, 2020). Overall change in Morrison working environment to encourage their
level of satisfaction and forming better workplace in their concerns. Changes in organization
leads to various positive aspects such as development of skills, innovation, better opportunities,
and increases staff morale. Apart from this it is essential for entity to understand various
concepts about change management to implement such strategies in their favour. Similarly, it is
essential for them to prepare their own strategies in order to state with their clear vision and plan

for change. Whereas boosting employee morale and engaging them in business activities is
favourable concern for Morrisons regarding change management.
D)Morrison History and Change in the External Environment of Morrisons
The recent history of organization shows that business is predominantly food and grocery
focused and aims to provide their customers with fresh food services in own manufacturing
facilities. The company is well-known supermarket chain having strong presence in UK but poor
satisfaction is major cause as such the lack of motivation among employee drive to various
negative impact to company performance (Bartlett and et.al., 2018). Lack of motivation current
issue being faced by organization as such it influences in negative ways and may be decrease the
work efficiency of individual. There are several issues which makes due to this concern and
suitable tactics are required to implement better quality of workforce to promote business
activities.
To understand the change in the external environment of Morrison and the impact of Covid-19
on the company will use PESTEL analysis.
Political Factors- In determining the business long term sustainability political factors
plays an important role. Political factors such as stability, taxation policies and trade regulations
which government levied and it may overall influence to the business environment. In the
business political stability is important as it influences the investors and customers confidence
and this it is widely impacted on the organization. In the business environment there is
uncertainty of political factors as the change in the government policies and regulations. Due to
frequently change in the business policy it impacts the performance of business and makes more
challenging in decision making (Seyitoğlu and Ivanov, 2020). The fiscal policy taxation will be
in the favour for the industries which are at the top priorities to government.
Economic Factors- To easily accumulate the human capital and financials, Morrison
needs to choose the highly efficient financial market countries. Morrison can successfully stay at
top in the competition if keeps understanding the efficiency of financial markets. While making
decisions of internal expansion Morrison should review the country's growth rate. Increasing the
rate of inflation can negatively impact the growth revenue of Morrison. Due to covid-19 the
inflation rate increased which decrease the purchasing power of the customers and the consumers
were discouraged in spending on goods and services. The business profitability can also affect
due to the fluctuations in the exchange rate.

Social Factors- With the economic factors the consumption behaviour shares a strong
link. Morrison can get a growth opportunities as when the customers will have more available
money it will spend more on the goods and service to enhance the lifestyle. Thus, it is easier to
introduce new produces and increase the chances of increasing the growth rate. Morrison should
carefully analyze the consumption spending because the modern consumers are more demanding
to their needs (Xie, and et.al., 2020). The gender role is the important factor to consider while
development business strategies in the particular society. Every country has different social
norms, traditions and values which reflect the consumer behaviour. To gain the customer local
knowledge Morrison should conduct an extensive research.
Technological Factors- Morrison should prefer those countries which is well developed
in the technological infrastructure. Because the supportive technological infrastructure will make
easier to the firms in achieving by innovation, cost reduction and value creative objectives. Due
to the pandemic most of the businesses were shifted digitally the shopping, classes, payment, etc.
all were shifted to digital. The research and the development team in the trend chooses those
regions which reflects the pro activeness to the firms towards the customers need and introduce
the innovative solutions (Bambi). It is important for Morrison to adapt the long term horizons
and from its research and development efforts it does not expect on short term return.
Environmental Factors- In the contemporary business environment the environment
factors gained a significant factor due to the increased vigilance of stakeholder towards the
environment protection and sustainability. To encourage responsible target practices among
consumption customers, Morrison should adopt responsible production practices. To reduce
dependence on natural resources company should adopt the emergence of renewable
technologies. Morrison should consider the impact on change in environment such as change in
the weather, the uncertainty of flood, rain, etc. Recently the uncertainty of covid impacts most of
the businesses so the Morrison should adopt some policies to look on the environmental factors.
Legal Factors- Legal factors includes various laws such as employment laws, intellectual
property laws and the consumer protection laws (Seyitoğlu and Ivanov, 2020). To protect
consumer laws there are several federal and state level laws in many countries. While making
online transactions, to avoid lawsuits Morrison should strictly comply with the data protection
regulation. Firms like Morrison should be safer in the business environment where there is strict
compliance on the intellectual property laws. Company should look up on the employment laws

as the employment laws covers various laws regarding employment protection such as rights of
employees, equality, fairness, health and safety, fair wage. In most of the countries have the laws
of employment and if the company does not comply with the law it was punished.
E) Change management models
Morrison company change their management from traditional to digital transformation
workforce due to the covid-19. It is most effective for the business to change in the management
because of run the business to gain the productivity and profitability at the pandemic situation
because every thing is gone closed because of the pandemic situations. But the business thinks
about the company smoothly running at the time of pandemic conditions. Company decide about
the business and take decision regarding the transformation with the change management in
business to switch traditional to digital workforce. The company provide the work from home,
remote work and provide opportunity to work at home and flexibility working hours.
The business should adopt the change management models to implement the changes in
business and it helps in manage the business in effective and efficient ways. It is the systematic
approach where company can deal with the transformation and transition of business goals,
technologies and processes. The change management models purposes is to implements the
strategies within the company and helps employees to adopt changes within the organization as
well as controlling changes in the organization. There are some key principles of changes which
must be understood to business such as implement change, plan change, communicate change
and understand change.
There are various change management models which must be implemented by the
Morrison company such as Lewin models and Kurt models.
Lewin's change management models: this model is also known as the force fields theory and it
helps in influence the behaviours of individual in organization that must understand the change
management in organization and adopt the changes that switch the work from office to work
from home (Roşca, 2020). There are three stages in the le wins models such as unfreeze, change
and refreeze.
Unfreeze: in the first stage, unfreeze stage are most important for business to prepare the
upcoming changes in the organization. Leaders of team also helps in manage and prepare the
employees of company and also helps in improve the company preparedness. Unfreeze stage

helps company in better build the strategic change strategy and vision, analyse the loopholes due
to changes, communicate with employees and consist the employees transparency and honesty.
Change: in the context of change, the company needs to analysis the change stage in these
models because it helps in implement the changes within the organization. It also helps in
consider the employees feedback regarding the changes in business. It helps employees to
manage the changes in organization proactively and generate vision to motivate the team of
business.
Refreeze: in refreeze stages, it assesses towards the acceptance and stabilization the changes
within the organization. The refreezing activities also helps in change and adopters through
collect the feedback from employees (Lindorfer, 2021). Provide training and support according
to employees demands, and provide them rewards to influence for adopt the changes within the
organization. Complement them that helps in encourage to adopt the changes and perform well
for the business. It helps on explore the digital adopting platforms.
Impact on employees of change management in organization
In the context of negative impact of changes in organization, The change management is
directly impact on the employees because they face challenges due to changes within the
organization, they are not able to adopt change and manage it in effective and efficient ways.
Due to the changes, the employee of organization leaving the job and organization because they
not able to understand the changes within the organization. It results in extra cost for business,
productivity loss, quality reduction. Change affects the employees. It impacts on poorly, and they
feel like insecure so, they leave the organization. The changes in organization directly impact on
the performance of employees and its productivity because they face difficulties and competitive
also increase between the employees. The quality of products will also increase in organization,
and they are not able to manage their quality works and face challenges. Employees also feel the
uncertain, worried, stressed and poorly manage (Hamdan, Ruspendi Junaedi and Rai Utama,
2020). The company needs to invest the employees training and developments programs to
provide skills and knowledge to implement the changes in organization.
In the context of positively impact on changes, the company employees are get happy
because of the new changes in business. They excited to know about the changes and get work
from home. Because it is flexible and work digitally, easy to access so, they get more happy and

excited. The employees also get the training and developments regarding the new changes for
adopting the changes and it also helps in develop the employees learning skills and personally
develop the skills and knowledge in organization. Change helps in improve the efficiency and
improved the process of Morrison company. It also helps in motivate employees to do work and
task to accomplish the work in new different ways through the creative styles. It helps in create
the new opportunities for business and promote the skill's growth of employees, encourage
innovation at workplace. Learning will also take place during the changes in business and the
personal changes in organization also results in employees morale and attitudes as well as it will
also best regarding the job function of employees.
Leadership style
The leaders help in inspire employees within the organization for organizational changes
and guide as well as support them regarding the new changes in business. Te leaders are
innovators and change managers in business which helps in achieve the goals and objectives of
Morrison company. Leaders of company always manage the risk and provided better working
environments to employees in business. Leaders of company helps in promote and inspire to
employees regarding the changes in organization and support them at difficulties time.
The effective leadership theories must be used by Morrison company (McCarthy, Sammon and
Alhassan, 2021). The developments plan of change management in Morrison strategy from the
leaders of organization. Leaders interact with employees and maintain the changes in
environments.
The transformational leadership style must be used by Morrison company to encourage,
motivate and inspire employees of business. In these leaders motivate employees to became
more creative and innovative to adopt changes which will helps in future success and grow
business. It helps in motivate them to adopt the change at workplace and develop strong culture
as well as independence in workplace. This type of leadership helps in trained employees to take
responsibilities and authority to make decisions in the roles and duties. At this stage the
employees also get trained to become transformational leader for training and mentors other
employees within team and organization. The transformational leadership style is the successful
leadership style that helps in achieve the goals and objectives of company to motivate
employees. The effective leadership style for motivate employees and get task before the given

periods of time. Leaders also have to manage the policies, structure, work and situation which
comes due to the changes in business (Al Harbi, Alarifi and Mosbah, 2019).
The transformational leadership have various characteristic in company that helps in
manage and control the changes with develop the foster ethical working environments, create
positive company culture which helps in encourages employees and whole corporation and
coordination in team. With the rapidly changes in organization, that type of leadership style helps
in manage the business and organization employees with coaching and mentoring the business
and well as they allow employees to make decision regarding the business. It helps business to
leads in better results with its goals and objectives and helps in accomplish the business because
the leaders of company applies the various theories, practices and skills to get the desired goals
of business.
F) organizational culture and change management plan
Organizational culture is the combination of expectations, practices and values which
inform and guide the actions of all team members (Minkov and Kaasa, 2021). Change
management plan can be defined as a process that business follows to incorporate and implement
the changes in the different part of the organization. The way culture of Morrisons leads, plays
an important role in the overall growth of the company. If the culture is such which is flexible
enough to adapt the changes in the business environment, it can help the business operation
flourish.
The most important part of the Morrisons supermarket chain is its human resources,
employees play a vital role in shaping the culture of the organization. Change management plan
prepare the organization to deal with any certain or uncertain change that lies in the business
environment. As Morrison has recently seen one major challenge which is COVID-19, this virus
and pandemic changed the business dynamics of the super market business altogether
(Beugelsdijk and Welzel, 2018).
Supermarkets have to change the business by selling the products online, this needs
employees at Morrisons to be extra efficient and adaptable to survive such difficult times. An
organization is nothing without its employees therefore Morrison has to work constantly towards
building the employee motivation high. Those employees who are motivated tend to be more
productive at the workplace than those who are not. Adaptability is a must element of the

organizational culture that keeps the business flourish even in challenging times. Let's use
HOFSTEDE'S cultural model to understand the organizational culture better.
Hofstede's cultural dimension theory is a framework which help understand the
difference in culture across the organization. It has six dimensions to it, power distance,
individualism collectivism, uncertainty avoidance, masculinity femininity, short term long term
orientations. Let's understand each dimension of the Morrison in detail.
Power distance index: there lies a difference of power among employees at different hierarchy
in the organization. All the employees in the company does not have the same power of the
functioning or decision-making. It is important for the Morrison to monitor the power distance
index as the high index shows high difference of power (Huang and Crotts, 2019). Morrison
must practice a balanced index approach where decision-making may not lie with everyone but
the power of suggestions, recommendations must be given to everyone.
Collectivism vs individualism: individualism defines the individual right sand achievements.
Here employees in the organization only care about their individual needs and immediate people
in the hierarchy. Collectivism on the other hand is where people believe in loyalty and
relationships in the organization. At Morrison there is more of collectivism which is a good
practice for the goal fulfilment.
Uncertainty avoidance index: this index shows how uncertainty affects the organization. A
high uncertainty avoidance index shows low risk taking and low tolerance. High uncertainty
avoidance index shows high tolerance and risk taking in the organization. At Morrisons this
index was really high in the Covid-19 times as employees were rigid to adapt to the online
business environment. Company must look after lowering down the index.
Femininity vs masculinity: this is the gender role differentiation dimension, which depicts role
of the female and male in the organization. As there are some departments like handling, lifting
which are totally filled by male and when it comes to the customer service and understanding
female are more in the work. At Morrison there is a balanced measure of the gen der role which
does not discriminate yet clarifies the job role effectively (Jackson, 2020).
Short term vs long term orientation: it is believed that in the organization short term success
eventually leads to the long term achievement of the goals. Various needs of the employees such
as the emotional, financial, social must be met in the short term to have better commitment in the
long term achievement of the organizational goals. At Morrisons employees are taken care of in

a balance manner where every need of the employee is analysed both in the long term and short
term.
Restraint vs indulgence: restraint and indulgence are opposite of each other. In a restraint
organization employees are often suppressed of fulfilling their creative freedom and personal
goals. Yet in an indulgence environment employees are motivated to achieve the personal goals
via achieving the professional goals of the organization. It is said that organizational goals
should always be aligned with the personal goals of the organization to achieve the indulgence in
the workplace. Morrison believes in having indulgence attitude which is better in the long term.
A change management plan for the Morrisons will focus on the improvement of the
employee motivation. As employees are the most important pillar of the organizational culture.
The adaptable attitude of the employees can make the organizational culture very significant.
Very first is the training and learning program for the employees which can constantly improve
their knowledge regarding the area of service. Second is the effective communication via
collaborative working environment at the Morrisons. Such collaborative working environment
will not only keep the employees communicated but also bring out their creativity and enhance
the productivity for the achievement of the organizational goals (Jayatilleke and Lai, 2018).
Third is the evaluation plan which constantly evaluates the organizational cultural, as
such monitoring can bring forward the shortcoming and solutions can be established in the
organization. As Morrison is a supermarket retailer having a vast product portfolio, it needs a
continues evaluation of the culture at the workplace as this can highlight the training and
learning requirements of the employees. Also, an effective service can be provided to the
customer if employees are ready be serve even in the difficult times in the organization.
Conducting such effective change management plan will help employees bring out the
productivity even in times of the challenges like pandemic which shifted the entire business of
the Morrisons to online business mode (Litvin, 2019). Apart from pandemic also there lies many
challenges which are uncertain to the organization, hence this effective plan will help the
business culture of the organization even in critical times.

CONCLUSION
From the above report, it can be concluded in order to bring efficiency and effectiveness
within the functioning and operations of an enterprise within the market, it is important for a
company to bring the required changes within the organization on a timely basis. It has been
identified that the organizations who are adaptive and easily copes with the brought changes
within the company, have higher chances of growth and also leads their organization towards
achieving the organizational success. The present suggests the changes the Morrison's needs to
implement within the company and the nature that they want to inculcate within their employees.
The present report states how the Covid 19 impacted the company within the market and how the
company has introduced a change management programme within the company. The current
report has studied the change initiate that has took place within the business enterprise and
highlights a critical evaluation of different types of change management models , and determines
the issues that are associated with the change within the company. The report present a breif
overview of the cusrrent state of Morrison's within the market and highlights the involvement of
the workforce withinthe organizational decision making.

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