Analysis of Managing Business Activities to Achieve Results at BMW

This report provides a comprehensive analysis of BMW's business activities, focusing on the interrelationship between different functions and processes within the organization. It explores the application of the Input-Output business model and key functions like manufacturing, sales, and HR. The report outlines methodologies for mapping processes to organizational goals, including the use of process mapping and Gantt charts. It details the importance of quality gateways and how they ensure product and process quality. The report also covers the development and implementation of operational plans, including SMART objectives for enhancing sales and revenue, and the use of appropriate systems. Furthermore, it addresses quality management systems, continuous improvement strategies, and the implications of proposed changes. Finally, the report examines risk assessment, health and safety regulations, and the systematic review of health and safety policies and processes within BMW.

Managing Business Activities
to Achieve Results

Table of Contents
INTRODUCTION ..........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Interrelationship between the different functions and process of the organisation...............1
1.2 Methodology to be applied to map processes to the organisation’s goals............................3
1.3 Output of the process and the quality gateways....................................................................4
TASK 2 ...........................................................................................................................................5
2.1 Plans which promote goals and objectives for own area of responsibility...........................5
2.2 Three SMART objectives to operational plan. ....................................................................6
2.3 Two appropriate system to achieve objectives in the most efficient way, on time, to budget
and meeting standard of quality associated with BMW. ............................................................6
2.4 Activities for meeting the operational plan with help of monitoring and control.................9
TASK 1 .........................................................................................................................................10
3.1 System to manage and monitor quality standard specified by organisation. .....................10
3.2 A quality culture to ensure continuous monitoring, evaluating and developing of the
process.......................................................................................................................................11
3.3 Recommend improvement which align BMW Objectives and goals.................................11
3.4 The wider implication of proposed changes within BMW company.................................12
TASK 4............................................................................................................................................1
4.1: Risk assessment as per the legislation, regulation and organisational requirements to
ensure appropriate action............................................................................................................1
4.2: Health and Safety regulations and legislations for effective application in certain specific
scenarios......................................................................................................................................1
4.3: Systematic review of health and safety policy and processes for assessing if they are
effective.......................................................................................................................................2
4.4: Plan how to carry out practical application of health and safety policies and procedures in
the workplace for BMW Company.............................................................................................3
CONCLUSION ...............................................................................................................................8
REFERENCES ...............................................................................................................................9
.......................................................................................................................................................10

INTRODUCTION
Managing business activities and functions so as to accomplish the desired outputs, it is a
critical process in the business entity. In this business manager play vital and essential role in
order to coordinating all functions and process of company. Considering and evaluating the
internal and external factor of the environment also become an important part of handling
business activities (Allee, Schwabe and Babb, 2015). In present assignment, given organisation
is BMW, it is a Bayerische Motoren Werke company which presently produces motorcycles and
automobiles and also delivered aircraft engines until 1945. This report is divided into different
parts included significance of business processes in achieving long term goals and objectives of
company. Development and implement of operational plans which is also covered in this project.
Appropriate systems are also used to enhance organisational performance. Along with them
different kind of health and safety related legislation also analysed in this project.
TASK 1
1.1 Interrelationship between the different functions and process of the organisation
BMW is a German multinational organisation which currently produce motorcycles,
aircraft engines until 1945 and automobile. This business was established by Karl Rapp in 1916
headquartered in Munich, Bavaria. According to case BMW sets tendency in production
technology. With Effective Dynamics, the company consistently apply the principle of
sustainable mobility and is steadily eradicating its vehicles fuel emissions and consumptions. In
order to describe business process at BMW, its manager apply Input-Output business model.
IPO(Input-output model): It is identified as a functional graph that analysis the outputs,
inputs and needed processing tasks in order to modify inputs into outputs in a proper manner
(Input and Output Business Model, 2017). This model includes different data and information
related to BMW products and services. Input of the business entity that describe the flow of
material and data into the procedures from the outer (Carroll and Buchholtz, 2014). Apart from
this, outputs includes materials and information which is following out the alteration activity. For
example: BMW Group believes there are some issues with its selecting and recruiting process.
Some peoples that have been recruited stay at the organisation for less than 1 year. It includes
cost of the business, since hiring new can candidates is expensive and time consuming.
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(Source: Input-output business model at BMW, 2017)
Key functions of BMW: In the organisation there are different functions such as manufacturing
and production, sales and marketing, human resource, finance and accounting. All these
departments are work with each other in the production process related to automobile and
motorcycles. Main aim and objectives of all departments is to achieve long term goals and
objectives of company in given time period (Davis and et. al., 2016). These functions also help to
arrange sufficient amount of money for doing business activities and functions in proper manner.
Sales and marketing team is responsible for providing basic information related to model of car,
motorcycles and many other by using promotional mix. Human resource department also
responsible for recruiting and hiring best candidates who can easily accomplish business
objectives and targets in limited time duration. In the BMW company, there are different
department are work which have their own roles and responsibility for example: human resource
department of the company play vital role in recruiting and hiring knowledgeable candidates
which is only the responsibility of HR department. In cross culture, in which marketing
department also help the human resource department while providing accurate information about
customer choice.
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Illustration 1: Input-output business model at BMW

Business activities or production of Toyota vehicles IN Fiscal 2014: With the global economy
continuing to find moderately, in 2013, the lift truck market posted a mild maximise in revenue
in Europe, Japan and some other emerging nations while displaying drastic year-on-year
development in North America as well as China also. In Japan, an improvement in firm earnings
pushed up capital finance, and we active developed different activities of sales expansion. In
North America, they reinforced its ability in order to accept large number of orders screening
expansive geographical field by leveraging the request of the TOYOTA as well as RAYMOND
brands. They also emphasised on expanding revenue in Europe chiefly through the improvement
of our revenue networks in Russia and many other countries.
1.2 Methodology to be applied to map processes to the organisation’s goals
The business functions and process of different team within the enterprise should be
mapped in order to achieve objectives and gaols of BMW. It can be performed via value stream
or process mapping which can be considered as a visual and hierarchical correspondents of the
transaction or proceedings within a process. Due to this approach the management of the BMW
group can obtain a clear thought regarding the implementation of the process such as Gantt
charts. These approach render systematic process for each and every activities of the business
entity with aim to attain its goals.
While considering the BMW case study, it has different departments as well as process
mapping which is important for including the output of each and every procedures and to
accomplish its objectives or goals for making profit, attaining competitive benefits and many
other. Above mentioned Gantt chart described the business process of BMW starting from
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Illustration 2: Business process mapping Gantt Chart

purchasing used cars or motorcycles till funding are operated and scheduled to accomplish
company objectives (Hammer, 2015). Process mapping is more essential and effective activity
which help BMW in order to accomplish their vision and mission in an effective manner. This
approach is useful for the business to recognise their daily basis activities and its time duration.
So that they are understood about all activities and functions, they easily complete their all work
in allotted time period.
1.3 Output of the process and the quality gateways
The output and result of the each and every business process of BMW should run into its
quality gateways. Beside this, maintenance of product quality can increase business image in
marketplace as well as maximise sales amount. Standard of business operations and functions
should emphasis on its activities, reliabilities and so on. The quality gateway of BMW check the
product and process quality in an effective and efficient manner.
Car and motorcycles manufacturer deals with theBusiness activities f or production of
Toyota vehicles selling and purchasing of applied cars and thus adherence of stranded becomes
essential to attain customer satisfaction (Harmon, 2015). In this business entities tries to provide
quality products and services to the customers with motive to maximise their sales and revenue.
Along with this, business process mapping diagram is beneficial for the management to evaluate
the wastage and measure the risks which are associated in business operations.
Importance of quality: Quality is more essential and important part for the development and
growth of the organisation within predetermined time period. In case of BMW, it is a well
established and famous brand which is show it international position in the mind of customers.
Importance of quality gateway: Quality gates are a checkpoint after a project stage that checks
whether the work of the BMW is still viable as well as on track to provide its benefits. In an
earlier blog they lamented that too different projects maintain on going when they should have
been complete. This is what business entity call the mastermind method, i.e. ‘I’ve started so I’ll
finish’. Thus it is more essential and important for the auto mobile industry to maximise their
sales and revenues.
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TASK 2
2.1 Plans which promote goals and objectives for own area of responsibility.
In an organisation it is easy for firm or its higher authority to enhancing high growth and
success at market place through implementing effective goals and objectives of firm (Auchter
and Dziewa, 2013). In this modern era the major focused area of firm is to expand their all
business operations and activities at wide area of market as to increasing the more market share
in big cities. In this modern business era organisations are concern on creating plans and policies
as to carry out all business operations in effective manner, this also create value in attaining
higher competitive edge at market place as it plays crucial role in organising, controlling and
leading all business functions in effective manner. The key element of planning are described as
under:
Objectives: It consist to be the primary element of plan as it helps in defining the future
condition of firm which are considered by the management. The major objective of BMW is to
increase the market share through expanding their business operations at large scale.
Resources: Resources are considered as the essential factor which has a huge benefit for
implementing all business operations in effective manner. resources are described as an essential
factor which helps in facilitating the implementation of production processes as to attaining high
growth and success through utilising appropriate technologies and tools within work place. As a
large and leading auto-mobile company BMW is focused on applying new and innovative
technologies as to enhancing their production function which create value in increasing the sales
of firm.
Implementation: Appropriate implementation of plan helps in carry out all business activities in
effective direction as to attaining higher competitive edge at market place.
Action: IN this plan has to be implemented in appropriate action. As a large business enterprises
BMW is mainly focused on those areas or countries in which the growth of auto-mobile sector is
effective (Auchter and Dziewa, 2013). As to promoting organisational goals and objectives it is
essential for BMW to analyse the whole market in order to identifying the current needs and
wants of people at market place.
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2.2 Three SMART objectives to operational plan.
SMART objectives are considered as the most essential concept which is widely applied
by BMW in respect to attaining effective results and outcomes. The SMART objectives are
defined as specific, measurable, achievable, realistic and time bound. As a large business
enterprises BMW is concern on implementing SMART objectives at work place as it is effective
in analysing the appropriateness of strategies which are used by management as to completion of
task and duty (Auchter, 2015). SMART objectives for operations plan for BMW is described as
below:
 The BMW group intends to develop its position world wide through enhancing the sales
of firm to more than two million auto-mobile per year.
 Company wants to increase their sales and revenue by producing new and innovative cars
at market place through applying appropriate digital tools and technologies.
 The another major focused area of firm is to expand its business operations at global
auto-mobile market as to attaining higher competitive position and provide high
competition to their rivals.
2.3 Two appropriate system to achieve objectives in the most efficient way, on time, to budget
and meeting standard of quality associated with BMW.
The major objective of each business organisation is to complete organisational task and
duty in given period of time as to attaining significant growth at market place. Company apply
appropriate system as to attaining their goals and objectives in appropriate manner as a large
business enterprises it is essential for BMW to manage their operations and function in respect to
attaining higher profitability and productivity. There are two essential system which are used by
BMW as to attaining its objectives in cost or time effective manner, are described as below:
Critical Path Analysis (CPA): Critical path analysis is also defines as critical path method which
helps to completing all the task and operations in desired period of time (Ayed and Ghernaouti-
Helie, 2011). BMW is applying this method as to manning their all business operations in respect
to attaining growth and success. CPM applies a fixed time estimate for each activity of project.
This method is easy to understand.
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Project Evaluation and Review Techniques (PERT): It considered as a network model which
allows for variations in the time as completion of activities. In a PERT network model each
activity represented as a line and each milestone described as a node. This system is also
effective in attaining organisational desired objectives in short period of time.
2.4 Activities for meeting the operational plan with help of monitoring and control.
The major focused area of firm is to create an effective operational plan in respect to
monitoring and controlling all business operations and functions in effective manner. BMW is a
leading auto-motive industry which deals in variety of products and services as to satisfying the
desires of people at market place (Gustafsson and Hailey, 2016). There are various elements
which are involved in the operational plan, some are described as under:
Controlling and Monitoring Operations: It consist to be the fundamental objectives of
operational plan as it it essential for firm to monitor and control all business operations and
activities in order to accomplishing organisational goals and objectives in effective manner.
Output Control: It is essential for each business organisation to having a huge control on their
outputs as in this company needs to manage their sales and revenue as to accomplishing
organisational and objectives (Najmaei and Sadeghinejad, 2017). BMW needs to have an
effective control on their sales and revenue at market place as to providing competition to their
rivals.
Time: It also an another essential aspect of operational plan as to implementing an effective plan
organisation needs to manage time for each task and duty so that work can be accomplished in
desired period of time.
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