This report provides a comprehensive strategic management analysis of BMW, a major luxury automobile manufacturer. It begins by defining business strategy and describing BMW's operations, followed by an organizational audit utilizing SWOT and PESTLE frameworks. The report then delves into a strategic plan analysis, including Porter's Five Forces, and explores BMW's market entry strategies, including horizontal and vertical strategies, and strategies to meet stakeholder objectives. The analysis covers BMW's brand value, revenue streams, partnerships, and goals related to e-mobility and autonomous driving. It also examines the impact of political, economic, social, technological, environmental, and legal factors on BMW's operations. The report concludes with an overview of strategic brand positioning and its application to BMW's long-term marketing strategy.