This report examines BMW's global business environment, analyzing the key factors driving globalization, such as cost, market, environment, competitors, and technology. It delves into the strategic challenges BMW faces, including risk diversification, supply chain management, and global MIS. The report further evaluates the influences of globalization on BMW's organizational governance, leadership, structure, culture, and functions, utilizing models like the McKinsey 7S and Hofstede's cultural dimensions. It assesses the impact of ethical and sustainable globalization on BMW's functions and explores effective decision-making in a global context, as well as various internationalization routes and potential barriers for BMW. The report concludes with a summary of findings and recommendations.
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