This essay examines BMW's decision to pursue globalization, highlighting the key drivers such as increased demand in the automobile industry and access to a larger global market. It presents a SWOT analysis, outlining BMW's strengths as a reputable brand known for luxurious vehicles and innovation, weaknesses related to control and scaling in diverse markets, opportunities in emerging markets like India and China, and threats from competition and external environmental factors. Furthermore, the essay discusses the advantages of globalization for BMW, including access to a larger customer base and global talent, as well as the disadvantages, such as difficulties in organizational control, managing diverse political and legal environments, and change management issues. The analysis provides a comprehensive overview of the strategic considerations for BMW's global expansion.