Managing Successful Business Projects: Impact of Globalization on BMW

Desklib provides past papers and solved assignments. This project analyzes globalization's impact on BMW's business strategies.

MANAGING A SUCCESSFUL BUSINESS PROJECT
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Table of Contents
Introduction..........................................................................................................................................................3
LO1: Establish project aims, objectives, and timeframes based on the chosen theme scenario..........................3
P1 Devise project aims and objectives for a chosen scenario.....................................................................3
P2 Produce a project management plan that covers aspects of cost, scope, time, quality,
communication, risk, and resources..............................................................................................................5
LO2: Conduct small-scale research, information gathering and data collection to generate knowledge to
support the project................................................................................................................................................8
P3 Produce a work breakdown structure and a Gantt Chart to provide timeframes and stages for
completion.......................................................................................................................................................8
P4 Carry out small-scale research by applying qualitative and quantitative research methods
appropriate for meeting project aims and objectives................................................................................10
LO3: Present the project and communicate appropriate recommendations based on meaningful conclusions
drawn from the evidence findings and/or analysis.............................................................................................13
P5 Analyse research and data using appropriate tools and techniques..................................................13
P6 Communicate appropriate recommendations as a result of research and data analysis to draw
valid and meaningful conclusions................................................................................................................20
LO4: Reflect on the value gained from conducting the project and its usefulness to support sustainable
organizational performance................................................................................................................................21
P7 Reflect on the value of undertaking the research to meet stated objectives and own learning and
performance..................................................................................................................................................21
Summary............................................................................................................................................................21
Reference:...........................................................................................................................................................22

Introduction
Managing Successful Business Project encapsulates entirety of the procedure of organizing every business
project’s consecutive fundamental steps successfully, in order to ensure the completion of a project in a
triumphant manner (Kerzner et al., 2017). The primary purpose, which complements the necessity of the
following assignment, is to facilitate the learner with a brief idea about the successful completion of a project
and the numerous benefits associated with it. The following assignment comprises of a proper description
about the fundamental aim and objectives of the project, and a visual illustration of a timeline, which
demonstrates the specified timeline constraints linked with every task. The assignment further consists of a
proper data collection process and analysis of the relevant data in context to the case scenario. Finally, the
assignment provides a brief reflection provided by the learner regarding their acknowledgement through the
project.
LO1: Establish project aims, objectives, and timeframes based on the chosen theme scenario.
P1 Devise project aims and objectives for a chosen scenario
Project theme:
The main theme of this project is considered as the impact of globalization on the activities of the business in
that organization.The main concern of this project understands the globalization process in the economy of
the respective market and the requirements of various business models along with different strategies for
efficient work in the globalized market. To maximize the business, globalization of the economy has a great
impact on the global market along with boundaries and customs (Ritzer and Dean, 2019). The sense of
Cultural awareness, cooperation sense also has been promoted by this globalization. Therefore, the impact of
globalization has a significant role in the development of the business.
Focused Problems of this research
Localization, Globalization, International business is terms that indicate to the business prospect and growth
of an organization or a company (Smith, 2016.). Globalization particularly refers to the business expansion of
an organization, and start operating in one or more than one foreign countries. In recent years, automobile
industries have witnessed a comparably sustainable growth in business. After the financial crisis in 2008-09
automobile industry, again cope up successfully with the problems of downturns, and bankruptcies. The same
is applicable to the business of automobile company BMW. In 2006, BMW had manufactured 1,373,970 units
of cars, whereas they manufactured 2,463,526 units in 2017 (Yousufet al., 2016). However, this gigantic leap
in the international or global business has also thrown some potential challenges that can shape and affect the
business of BMW negatively.
Political Obstacles-

Political environment, such as laws, acts, rules and regulation of the country may directly affect the business
of a company, either in a positive or negative way. Political environment itself is a summative result of
policies of the government, governmental ideologies (Del Castillo, 2017), and bureaucratic acts of the
country. If these factors are encouraging and helping at creating business opportunities for global marketers
then organizations may seek higher chances of expansion and growth. However, on the other hand, if they are
barring these opportunities then it may lead to financial loss. For example, if the national policies of a country
set a higher rate of taxation, employment rate, high expenditure for infrastructure, supply chain and
transportation, then it will create a negative impact on BMW’s business, as it may lead to the problems like
price hike, high employment cost etc.
Social Obstacles-
Customers and employees are the backbone of any organization; no matter how advanced an organization is
in its technical uses. Therefore, social environment of the target market will essentially affect the business of
any organization that is going to start operating in that country or region. Culture, choices, requirements,
habits and purchase ability or power determines the purchasing quality and quantity by the customers of a
particular place (MOURA et al., 2015). Hypothetically speaking, if the characteristics and features of BMW’s
car are unable to fulfil the expectations and requirements of the customers of a particular country, then it will
lead to loss. In addition, several social issues can create negative impact within the organization. In order to
expand its business in a particular foreign country, BMW have to recruit employees from the locale. If the
people of that country have any particular tendency or choices regarding work culture and work habit then it
can poses high risk for manufacturing and marketing practice of BMW.
Technical difficulties-
Technology is an inseparable part of business, especially for automobile industry. With the emerging
consciousness about advanced technology and technological applications and tools among people, automobile
companies like BMW also have to implement advanced technology for the manufacturing of their product.
However, successful implementation and installation of these technologies requires special training,
understanding and skill set (Delios, 2017). As far as the necessity of technology is concerned, the Human
Resource Department of BMW has to assess and evaluate the employees of foreign countries, whether they
are capable of handling or operating relevant tools or not. Moreover, it also compels to implement skill
development trainings and programs. This will directly affect the employment rate and cost management of
BMW. It also may lead to the problems like recession, price hike or organizational inflation.
Justification of selecting this Project
In the present world of globalization, every company is gaining profit as well as facing multiple troubles in
their business activities. That is why organizations should be focused on maintaining its management and
organizational structure in an effective manner. In case of BMW, instead of the massive technological
development of this company, this company is now facing technical difficulties as the employees working in

this organization are not all well-known with the application of those technological aspects. On the other
hand, diversification is another problem that is faced by this company (denotes the social troubles). Therefore,
this project is focused on identifying those factors, which are creating troubles for these organizational
activities.
Project Aim
The main objective of the project of this organization BMW is to ensure different business strategies that are
implemented by that company along with consideration of the impact of globalization as well as to
understand, analyse and evaluate that impact of globalization on the Automotive business for that specific
company.
Project Objective
Main objectives to manage the business successfully is including as follows:
1. To understand and analyze the incident of the globalization of the economy that is a recent trend.
2. To examine the impact of globalization in case of small and large scale Automotive industry along
with the impact of globalization in this particular industry, BMW.
3. To understand their business models and different strategies which has an effective function on the
development of the business
4. To provide a suitable recommendation for the further growth of the Automotive related business.
Data Collection Procedure
As this project will be conducted based on the perceptions of employees of BMW, therefore, Primary Data
Collection procedure will be considered as the most suitable one for this project. In order to gather required
data and information, a field survey and interview are arranged. With the help of survey, the research gathers
the perception of the respondents and through interview, the researcher gather proper information (based on
the experience of the managers).
Sampling size and technique
In order to gather the respondents for this research, the researcher applies Random Sampling Probability
technique. Through this procedure, the researcher selects respondents for the research.
P2 Produce a project management plan that covers aspects of cost, scope, time, quality,
communication, risk, and resources
Activities, Time and Cost
Activities Time (day) Cost/hour (£) Total Cost (£)
Data Collection 3 25 625
Data
Analysis
2 15 300

Finalization of Project 1 15 150
Development of Report 3 20 400
TOTAL 1475
Table 1: Activities and Cost
Project Management
Project management, it is a procedure through which the activity of training, initiation, planning,
implementing, controlling along with closing the work is done with the help of a particular team to achieve
the success and meet the specific goals of the business indefinite time. In addition to this project management
plan refers to an approved formal document that is used to manage the implementation procedure of a project
(Papastergiadis, 2018). The action of the project management plan document is considered as preparation and
coordination among all the planning activities that are related to the project.
Project Scope
Project scope is considered as the art of project planning which requires the determination and proper
documentation of particular goals, features, functions, tasks, and deadlines of the project.
In the case of the organization, BMW, there is a definite project scope, which regarded as understanding and
analysing the impact of globalization in Automotive related business activities. The project scope also
includes the planning of new business strategies along with various models for that organization for efficient
performance in the globalized market of the automotive industry (Croucher, 2018). This project will draw a
comprehensive layout that will highlight the different aspects of globalization and suggest a suitable
recommendation to achieve success at a huge rate.
Communication
To achieve the target in the global market, proper communication has a lot of impact in the case of the
automotive industry. Therefore, to complete this project successfully, communication among employees plays
an important role. It is necessary to maintain proper communication channel among the stakeholders, peers, as
well as business executives to meet the target (Giddens, 2018). With the help of face to face communication
or via mail, or telephone proper sharing of information should be maintained.
Resources and Risks
To implement the business strategies in this company as well as in order to evaluate the effects of these the
organization requires a number of resources, which can be divided as financial resources, material resources,
and human resources.
According to material resources such as computers, internets, proper clothing materials, cosmetic materials
are needed to complete this project. Human resources are considered as the employees of BMW and
concerned person related to this industry those who will assist to collect the information after primary and

secondary research. The financial resource of the project will ensure the proper investment for research
related to project work, project initiation as well as the project completion process (Hawkesworth, 2018).
Week
No
Date
Identified
Risk
Identification
or problem
encountered
Responsible
person
Impact Effect On project Risk reduction
action
1 07/02/2019 Lack of proper
communication
team leader
of this
Project
H This could affect
the reliability of
the project as well
as damage the
entire project.
With the help of
seminars and
workshops problem
with communication
process can be solved.
Additionally,
employees should be
motivated and
engaged in the
business properly.
2 19/02/2019 Time
management and
lack of financial
investment
Project
manager
M One of the causes
of delay in
submission is lack
of proper time
management
process as well as
lacking the proper
financial budget is
also dangerous for
the project.
To solve this risk
factor proper deadline
should be maintained
along with this proper
budget for the project
should be done before
starting the project.

Abbreviation used:
High- H
Medium-M
LO2: Conduct small-scale research, information gathering and data collection to generate knowledge
to support the project
P3 Produce a work breakdown structure and a Gantt Chart to provide timeframes and stages for
completion.
Work Breakdown Structure (WBS)
Task Activity Name
To comprehend and assess the impact of globalization on the business activities of an
organization and formulate business strategies and models for profitability and efficiency
1.0 Project commencement
1.1 Elementary research
1.2 Resource classification
1.3 Questions prepared for the surveys
1.4 Project growth Evaluation
2.0 Project research process
2.1 Data congregation
2.2 Secondary literature research
2.3 Qualitative research and Quantitative research
2.4 Evaluating data
2.5 Data conclusion
3.0 Project completion
3.1 Documentation
3.2 Project Grounding
3.3 -Project presentation
3.4 Project completion
Table 2: Work breakdown structure
Schedule (Gantt chart)
Task Name of Activity Start Date Duration
(Days)
End Date
1.0 Project commencement 01-01-2019 12 11-01-2019

1.1 Elementary research 11-01-2019 14 23-01-2019
1.2 Resource classification 23-01-2019 2 25-01-2019
1.3 Questions prepared for the surveys 25-01-2019 12 08-02-2019
1.4 Evaluation of Project growth 08-02-2019 14 24-02-2019
2.0 Project research process 24-02-2019 7 02-03-2019
2.1 Data congregation 02-03-2019 9 10-03-2019
2.2 Secondary literature research 10-03-2019 8 19-03-2019
2.3 Qualitative research and Quantitative research 19-03-2019 10 31-03-2019
2.4 Evaluating data 31-03-2019 12 11-04-2019
2.5 Data conclusion 11-04-2019 11 24-04-2019
3.0 Project completion 24-04-2019 10 01-05-2019
3.1 Documentation 01-05-2019 2 05-05-2019
3.2 Project Grounding 05-05-2019 10 16-05-2019
3.3 -Project presentation 16-05-2019 5 22-05-2019
3.4 Project completion 22-05-2019 8 25-05-2019
Table 3: Gantt chart

Project commencement
Elementary research
Resource classification
Questions prepared for the surveys
Evaluation of Project growth
Project research process
Data congregation
Secondary literature research
Qualitative research and Quantitative research
Evaluating data
Data conclusion
Project completion
Documentation
Project Grounding
-Project presentation
Project completion
1/1 1/21 2/10 3/2 3/22 4/11 5/1 5/21
Figure: Gantt chart
P4 Carry out small-scale research by applying qualitative and quantitative research methods
appropriate for meeting project aims and objectives.
To implement the plan and achieve the goals of this project, there needs to conduct an interview and survey.
There need 100 examinees to conduct the survey. Basically, this respondent is chosen from different types of
employees from various automotive organizations. In addition to this, the interview process conducted on 3
tastes including the managers of various companies related to these industries.
Quantitative Data Collection
Introduction
The qualitative data collection has been done to achieve the aim of this project as well as to understand the
effect of globalization on this company's business activities in the automotive industry. By using the survey
method, this type of research includes 100 respondents.
Q1. What is your age?

Options Number of Responses Respondent Percentage (%) Total Respondents
20-30 20 20 100
30-40 35 35 100
40-50 30 30 100
50-60 15 15 100
Q2. What is your gender?
Options Number of Responses Respondent Percentage (%) Total Respondents
Male 62 62 100
Female 38 38 100
Q3. How long has you been employed?
Options Number of Responses Respondent Percentage (%) Total Respondents
1-5 Years 10 10 100
5-10 years 20 20 100
10-15 years 20 20 100
15-20 years 25 25 100
>20 years 25 25 100
Q4. Do you agree that Globalisation has been beneficial for the employees?
Options Number of Responses Respondent Percentage (%) Total Respondents
Highly Agreed 40 40 100
Agreed 25 25 100
Neutral 05 05 100
Disagreed 20 20 100
Highly Disagreed 10 10 100
Q5. To what extent do you agree that Globalisation has been beneficial for business?
Options Number of Responses Respondent Percentage (%) Total Respondents
Highly Agreed 30 30 100
Agreed 25 25 100
Neutral 10 10 100
Disagreed 10 10 100
Highly Disagreed 25 25 100
Q6. Has Globalisation helped in ensuring that the needs and demands of the customers are being met
with efficiency?
Options Number of Responses Respondent Percentage (%) Total Respondents
Highly Agreed 30 30 100

Agreed 20 20 100
Neutral 05 05 100
Disagreed 15 15 100
Highly Disagreed 30 30 100
Q7. How far do you agree that Globalisation has increased Competition in the market space for the
businesses?
Options Number of Responses Respondent Percentage (%) Total Respondents
Highly Agreed 40 40 100
Agreed 20 20 100
Neutral 05 05 100
Disagreed 15 15 100
Highly Disagreed 20 20 100
Q8. Do you agree that Globalisation has created a sense of correlation and interdependency in the
market domain?
Options Number of Responses Respondent Percentage (%) Total Respondents
Yes 50 50 100
No 35 35 100
Maybe 15 15 100
Q9. Which among the following has been the most significant impact of globalization on business?
Options Number of
Responses
Respondent Percentage
(%)
Total
Respondents
Increased Competition 30 30 100
Greater Cultural Awareness 20 20 100
Competitive Pricing 05 05 100
Economies of Scale 15 15 100
Increased joint ventures and
mergers
30 30 100
Qualitative Data Collection
Introduction
The qualitative data collection helps in measuring the effect of globalization on the business activities of the
automotive industry. To complete this procedure there will be 3 managers those who answered all the
questions to evaluate the effect of globalization on automotive business.
Q1 Do you believe that there are negative impacts of globalization on the business?