Pearson BTEC L5 HND International Marketing Report on BMW

This report examines BMW's international marketing strategies, focusing on key concepts, market entry criteria, and various approaches. It begins with an introduction to international marketing, highlighting its scope and significance. The report then delves into the rationale for international marketing, emphasizing brand reputation and market expansion. A crucial aspect covered is the evaluation of selection criteria for entering international markets, including segmentation and screening. Different market strategies are analyzed, such as direct exporting, franchising, and joint ventures, with their respective advantages and disadvantages. The report concludes by summarizing the importance of international marketing in driving business growth and expansion. The report also includes references to support the analysis. The report fulfills the requirements of the Fairfield School of Business, Pearson BTEC Level 5 HND Diploma in Business, Unit 40: International Marketing assignment.