Analysis of BMW's Promotion Strategies and Marketing Mix

This report analyzes BMW's promotional strategies, focusing on the marketing mix, advertising, and sponsorships. It examines how BMW leverages digital marketing, social media, and sponsorships to maintain its position in the luxury car market. The report highlights BMW's use of print marketing, promotional strategies at sports and racing events, and its efforts to create brand awareness. It also discusses BMW's expansion into new models like sedans, hatchbacks, and bikes, as well as their strategies for adapting to different consumer segments. The report also provides references to support the analysis of BMW's marketing practices.

Promotion in BMW
INTRODUCTION
This poster is based on “promotion” element
of the marketing mix in consideration with
BMW. This is a globally renowned automotive
organization's engaged in production of luxury
cars and other vehicles.
BMW is one of the top most luxury
automotive companies of all the world. The
organization has been a strong advertiser of its
products and is thus highly recommended
among the consumers
). Although BMW has extensive goodwill in
global market owing to which customers trust
the brand, yet there are some marketing
strategies which are leveraged by the firm to
maintain its position at market place. The
promotional strategies such as digital
marketing, social media marketing, ads on
newspaper as well as on TV can create
continuous brand awareness.
BMW
As per the information presented in poster, it
can be said that promotion is a crucial aspect
of marketing mix for each and every
corporation. Further, BMW leverages
promotional strategies such as print marketing,
social media, sponsorships, digital marketing
and many more, to gain top position in market
place.
Promotion
BMW is having sponsorship of many racing
events all over the world. Even the entity owns
some other companies which are functioning
within automotive sector, such as Alfa Romeo,
Dodge etc. They leverage effective
promotional strategies while promoting the
brand in different sports events as well as
racing events
BMW in its starting days launched sedan
model as well as hechpack model for their
marketing promotion. It has also made
strategies in which they moderate their quality,
price and structure for new generations like
nowadays they have launched their new
models of Bikes as well 7th, 8th series in
market to target youths as well business
persons or industrialists
Conclusion
References
Hall, M. and Rathbone, A., 2016. BMW Group
Case Study: Help a Workforce to Age. In
Challenges of Active Ageing (pp. 257-262).
Palgrave Macmillan, London.
Hackley, C. and Hackley, R.A., 2017.
Advertising and promotion. Sage.
Wee, C., 2016. Perform, Experience, Re-Live:
BMW Tate Live.