BMW Marketing Plan: Analysis of Strategies and Market Share

This report provides a comprehensive marketing plan analysis for BMW, covering various essential aspects. It begins with an introduction and an overview of the company, including its history and slogan. The report delves into BMW's marketing strategies, analyzing its market share, particularly in the European market, and outlining its marketing objectives. A significant portion is dedicated to budget allocation and the application of the 7Ps of the marketing mix to BMW. Furthermore, the report includes a SWOT analysis, a PESTLE analysis, and a competitor analysis to provide a holistic view of BMW's market position and challenges. The conclusion summarizes key findings and emphasizes BMW's commitment to innovation, customer satisfaction, and market adaptation. The report provides references to support its analysis.

MARKETING
ESSENTIALS

Table of content
• Introduction
• Overview
• Marketing strategies
• Analysis of marketing
• European market share
• Marketing objectives
• Budget allocation
• 7P Marketing Mixt
• Swot analysis of BMW
• Pestle analysis of BMW
• Competitors analysis of BMW
• Conclusion

MARKETING MIX
BMW

INTRODUCTION
 Marketing essential is refers the best action or business process and selling
products and services by including market research and advertisement in
effective manner.
 The current presentation will develop marketing plan for BMW
automobile company.

Overview of BMW
BMW came on market for first time by producing aircraft engine in 1923.
 The name of company came from Bayerische Motoren Werke.
 BMW start first time to produce motorcycle and automobiles since
1923-1928.
The Slogan of company is “Ultimate driving machine”.

Marketing strategies
• Well-executed strategies;
• Image of prestige;
• Branding;
• Flexibility for the customer;
• Differentiations.

BMW STRATEGY

ANALYSIS OF MARKET
2017 - 2018

European
MARKET SHARE

MARKETING OBJECTIVES
• Target consumers aged 21-40 years old.
• Strengthen demand among consumer with high buying power;
• English brand loyalty among millennials;
• Increase product sales by 22 percent;
• Increase luxury auto market share by 6 percent;
• Improve customer retention.

BUDGET ALLOCATION
2017 - 2018

THE 7P OF MARKETIG MIX