Organizational Culture, Communication, and Motivation: BMW Report

This report examines BMW's organizational culture, focusing on its alignment with theoretical models such as the Denison cultural model and the bureaucratic theory of communication. The analysis explores how BMW integrates elements like passion, teamwork, and professional development to meet employee needs, as reflected in Maslow's hierarchy. The report evaluates the role of organizational culture in enhancing employee motivation and organizational effectiveness, specifically highlighting communication strategies. It also recommends strategies for BMW to further leverage its culture to improve success, including promoting innovative ideas and increasing diversity. The report uses both primary and secondary research and provides a detailed overview of BMW's organizational practices and their implications.

ORGANISATIONAL
CULTURE
BMW

Models of organisational
culture, motivation and
Communication
Theories of organisational culture
 Denison cultural model: It is having
four elements i.e. Adaptability,
consistency, Mission and
Involvement.
 Deal and Canady culture model: It
is having matrix structure designed
between risk and feedback.
Theories of motivation
 Maslow hierarchy of need: It
represents seven layer needs of
employees.
Theories of communication
 Bureaucratic theory: This theory
gives focus towards structure of the
organisation rather than activities.

BMW culture
 BMW has incorporated passion,
enjoyment, team work,
professional development,
equal opportunities, and
diversity.
 BMW ensures that they are
catering to each and every
need of employees which
ensures that they are fitting
into Maslow hierarchy of needs.
 BMW has made organisational
communicational guidelines
that ensure there is formal
communication method which
ensures that they are following
Bureaucratic model.

Recommendation
 BMW’s organisational
culture ensures that their
procedures are according to
the needs of the company
and its stakeholders which
help them in ensuring
success.
 They can ensure the
success of the organisation
by promoting the people
that have innovative ideas
for solving the problem and
at the same time they must
increase their diversity at
the global levels.

References
 Zhang, C. & Iles, P., 2014.
“Organizational Culture”. Strategic
Human Resource Management: An
International Perspective, p.383.
 "Culture". in , , 2020,
<https://www.bmwgroup.com/en/ver
antwortung/kultur.html> [accessed 7
April 2020].