This report provides a comprehensive financial analysis of BMW, examining its performance through various financial ratios, including profitability, liquidity, efficiency, and gearing ratios. The analysis covers the years 2017 and 2018, offering insights into BMW's financial health and trends. The report includes calculations and interpretations of key ratios like Return on Equity, Net Profit Margin, Current Ratio, and Gearing Ratio. Furthermore, the report delves into a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis and a PESTEL (Political, Economic, Social, Technological, Environmental, and Legal) analysis to assess the company's strategic position and external environment. The report also discusses investor performance metrics, such as Earnings per Share and P/E ratio. Overall, the report offers a detailed evaluation of BMW's financial performance and strategic outlook, drawing conclusions based on the provided data and industry context.
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