BMW Promotion: Marketing Strategies, Techniques, and Analysis Report

This report provides a comprehensive analysis of BMW's promotional strategies within the luxury automotive market. It examines various techniques, including social media marketing, print media, and event sponsorships. The report highlights how BMW utilizes these strategies to reach a broad customer base, enhance brand recognition, and increase sales. It also touches upon the company's use of traditional and modern promotional methods, such as broadcast media, and how these efforts contribute to its market presence and profitability. The report references the importance of promotional elements in marketing, discusses the use of different types of events, and the role of digital marketing. Furthermore, it mentions the impact of advertising and promotion on the company's overall success. The analysis also includes the use of promotional strategies to increase revenues and profits. The report concludes that BMW's promotion is a critical part of their marketing mix, and its effectiveness is essential for maintaining its position in the market.

Promotion in BMW
INTRODUCTION
The following poster reflects the
promotion element of marketing mix as
employed within the confines of BMW.
This is acknowledged as being a
renowned automotive corporation
engaged in manufacturing, designing
and sales of luxury vehicles.
BMW is one of the top market players
within the confines of luxury automotive
sector . The organization does rigorous
promotional and advertising to gain the
attention of large number of persons
prevailing in the market place. The
concerned company makes use of
traditional and modern promotional
strategies such as social media
marketing, broadcast media, print media
like newspapers and many more.
BMW
On the basis of information presented in
the poster, it is stated that promotion is
an important element of marketing mix
of a company. Besides this, BMW relies
on promotion of offerings to reach out
to customers and build its high market
stature. Some of the most prominent
promotional strategies of the company
are social media marketing, print
promotion, event sponsorships, digital
marketing and so on. This helps the
entity in inflating its revenues as well as
profits in the long run.
Promotion
BMW maintains sponsorship for a
number of racing events. Further, the
automaker owns automotive companies
such as Dodge, Alfa Romeo etc. Many
effectual strategies are used for the
purpose of promotion of brand during
different types of events. Initially, this
corporation introduced Sedan and
Hechpack models for promotion. Social
media marketing via several platforms is
another effective promotional strategy
being used by the firm to reach out to a
large customer base.
Conclusion
References
Hackley, C. and Hackley, R.A., 2017.
Advertising and promotion. Sage.
Wee, C., 2016. Perform, Experience,
Re-Live: BMW Tate Live.