Project Report: BMW's Diversity and Inclusion Strategies in Romania

This report provides a comprehensive analysis of BMW's strategies for fostering a diverse and inclusive workforce, focusing on the company's operations in Romania in 2020. The report begins with an introduction to diversity and inclusion, emphasizing its importance in gaining a competitive advantage. It outlines a project management plan, including cost analysis, scope, and risk assessment, along with a detailed work breakdown structure and a Gantt chart for project timelines. The research methodology employed, including research philosophy, type, and data collection methods (surveys and interviews), is thoroughly explained. The report then presents data analysis and interpretation, leading to recommendations and conclusions regarding BMW's diversity initiatives. Finally, a reflection on the project and a list of references are included to provide a complete overview of the research.

Managing a successful project

Table of Contents
INTRODUCTION...........................................................................................................................4
L O 1................................................................................................................................................4
Aim, objectives and background..................................................................................................4
Project management plan.............................................................................................................5
Gantt chart and work breakdown structure..................................................................................8
Gantt chart ...................................................................................................................................9
L O 2..............................................................................................................................................11
Research methodology...............................................................................................................11
LO 3...............................................................................................................................................13
Data Analysis and interpretation................................................................................................13
Recommendation and conclusion..............................................................................................22
LO 4...............................................................................................................................................22
Reflection...................................................................................................................................22
REFERENCES .............................................................................................................................23
APPENDIX....................................................................................................................................25

INTRODUCTION
Diversity and inclusion refers to the mission, practises and strategies of firm to support
diverse workplace and taking advantage of the effects of diversity to gain competitive advantage
over competitors. One of the top priority of company for diversity and inclusion is recruiting
diverse workforce (Heagney, 2016). The present study is based on BMW. It was founded on 7th
March, 1916. The headquarter of company is located at Munich, Germany. The research will
outline project management plan that helps to evaluate various aspects of the project, work break
down structure . It will also focus on research methodology. Further, it includes methods of
collecting data through questionnaire and data analysis will be performed for achieving desired
results.
L O 1
Aim, objectives and background.
Background -
The strategies adopted by BMW plays a major role in developing diverse and inclusive
workforce. For building diverse workforce company have to recruit workers that belongs to
different culture, background etc. It have to conduct training for managers and leaders
maintaining unbiased behaviour in relation with employee’s. BMW is required to encourage
employee’s to provide their different points of view to develop an inclusive workforce. Present
Report will help to gain better understanding of strategies of BMW for building inclusive and
diverse workforce. The present Report is based on BMW. It is a multinational firm that
manufactures motorcycles and auto mobiles. It serves various countries worldwide. It owns
various brands such as Rolls-Royce, BMW X etc.
Aim -
“To assess strategies for building diverse and inclusive workforce by BMW in Romania in2020.”
Objectives - On the basis of above aim following objectives have been drafted such as:
 To develop understanding about the concept of workforce diversity.
 To evaluate models pertaining to workforce diversity and its management.
 To identify ways through which diverse workforce can be built by BME for expansion.
 To recommend competent strategies to BMW for building as well as managing diverse
and inclusive workforce.

Scope of the project.
The study includes project management plan, work breakdown structure. It also includes
detail methodology that has being adopted by researcher to conduct research like research
methods, data collection methods etc.
Project boundaries.
The study does not include literature review. It means that, the study does not include the
current knowledge that involves theoretical contributions of other scholars and substantive
findings etc.
Justification.
The research will help various other scholars to conduct research in similar area. It will
help to save time and resources of researchers to conduct similar research. It will also help
students who have to prepare project report. Further, it will assist other firms that are operating in
auto-mobile industry to develop strategies for building diverse workforce.
Limitations.
The study has various limitations such as time constraints, expenses involved in
conducting research etc.
Project management plan.
Project -
It can be described as the series of different type of tasks that are required to perform in
order to achieve a particular result. It can also be defined as a set of input and output that are
essential for attaining a specific goal (Todorović and et.al, 2015).
Project management -
It refers to the practice of starting, planning, implementing, executing and closing the
tasks of a team to attain particular outcomes and to meet out specific criteria of success (Hofman
and Kramer, 2015).
Cost -

It can be defined as the amount that is incurred for the purpose of attaining a specific
objective of the researcher. While conducting this study, there are several expenses that incurred
by the researcher and also by BMW. The expenses that is incurred by researcher include
expenditure related with printing, cost of conducting survey through questionnaire and cost of
obtaining data through various relevant sources etc.
Cost table for researcher
Particulars Expenses ( £ )
Expenses on stationary items 300
Data Collection 400
Cost of Printing 100
Expenses related with developing
Questionnaire.
200
Total 1000
Cost table for Company
Particulars Expenses ( £)
Investment 100
Employee training expenditure 150
Cost of Research and development 50
Expertise 200
Total 500
Scope -
It refers to a prospect that is expanded for obtaining different perspectives in the future in
respect of performing the research. From researcher's point of view, the scope of this study is to
evaluate the strategies of BMW for building the diverse and inclusive workforce. The study
provides an understanding of the concept of workforce inclusion and diversity. Moreover, the
study includes different ways in which BMW can build diverse workforce for the organization.
At last, the study also provides recommendations on developing competent strategies for
building as well as managing diverse and inclusive workforce etc.
Risk -

It refers to the condition or an uncertain event that if happens may have an impact on at
least one of the objective of the project. Risk management helps to determine and assess the type
of risk related to the project and also helps to manage those uncertainties to reduce their impact
on the project (Mayer, 2015). Risk related to this research may involve loss of data, physical
engineering etc. that may affect continuation of the project on given time period. The risk that
are related with the project are schedule risk, cost risk, performance risk etc. To manage these
risks, the Researcher maintains risk register because it is one of the best way to manage risk.
Researcher list down major risk that may negatively affect the completion of project on time.
Time -
Every project is bounded by time, cost, quality and scope etc. Time is an important part
of the project management in which a timeline is evaluated and prepared for completing the
project (Padilla-Díaz, 2015). It refers to the period that is required by the researcher to attain the
objective of conducting the study. The Researcher require 7 weeks too complete this research in
effective manner.
Quality -
Every type of project requires the development of quality standards. These standards
should be listed by the researcher. Further, there is also a need to develop strategies to meet out
these standards and researcher is also required to measure the quality through quality control
tools. There are various tools that is used by the researcher for maintaining quality of research
such as benchmarking etc. A quality control chart is used to control the quality of the project. It
is a graph that shows that processes are meeting their intended specifications.

Communication -
One of the most important aspect of project management plan is communication. For
effective communication researcher uses different tools such as email, schedule etc. It helps
researcher to communicate updates of the project, reports of the progress etc. with other people
while doing research (Schwalbe, 2015). For the purpose of doing research effective
communication helps to attain the objective of the study that is assessing strategies for
developing diverse and inclusive workforce by BMW in Romania in 2020.
Resources -
There are various types of resources that are required for performing the tasks of a
project. In order to accomplish the aim of the research, researcher requires various types of
resources like money, location, equipment that are required for performing activities that are
planned by researcher for completing the project. Different resources that are used for
conducting this research are human resource, financial resource, funding, equipments etc. Funds
will be obtained from external sources through issue of debentures etc. Employees of company
helps to perform various tasks. The resources help to complete of project on time (Meredith and
et.al, 2017).
Gantt chart and work breakdown structure.

Gantt chart
Task
Mode Task Name Duratio
n Start Finish Predecessors
Auto
Schedule
d
Selection of research topic 5 days Thu
10/24/19
Wed
10/30/19
Auto
Schedule
d
Developing research aim and
objectives 4 days Thu
10/31/19
Tue
11/5/19 1
Auto
Schedule
d
Setting project outlines in
terms of cost, quality, scope
etc.
7 days Wed
11/6/19
Thu
11/14/19 1,2
Auto
Schedule
d
Identification and assessment
of project stakeholders 4 days Fri
11/15/19
Wed
11/20/19 3
Auto
Schedule
d
Selection of suitable research
methods as per issue 8 days Fri
11/15/19
Tue
11/26/19 2,3
Auto
Schedule
d
Drafting questionnaire for
survey 5 days Wed
11/6/19
Tue
11/12/19 2
Auto
Schedule
d
Sending questionnaire to the
respondents for data
collection
10 days Wed
11/13/19
Tue
11/26/19 6
Auto
Schedule
d
Analyzing gathered data set
using thematic analysis
technique
7 days Wed
11/27/19
Thu
12/5/19 7
Auto
Schedule
d
Drawing conclusion 5 days Fri
12/6/19
Thu
12/12/19 8
Auto
Schedule
d
Giving recommendations 3 days Fri
12/13/19
Tue
12/17/19 8,9
Auto
Schedule
d
Reflective learning and
experiences 3 days Wed
12/18/19
Fri
12/20/19 10

L O 2
Research methodology.
Research philosophy -
It is a belief that provides the way for gathering data and then analysing it for taking future
course of action. There are various types of research philosophies. Positivism research
philosophy involves highly structured and include large size samples that help researcher to
gain better results while performing research. In this, data will be measured by both
qualitative and quantitative methods. Interpretivism research philosophy, it involves small
size sample and in depth study is done for getting effective outcomes from research (Gaur
and Kumar, 2018). Researcher has chosen Interpretivism research philosophy that helps to
evaluate various aspects of the study.
Research type -
In research, types can be distinguished into two such as qualitative and quantitative. Hence,
for conducting research effectually scholar is required to select suitable research type.
Qualitative research implies for the one in which underlying thoughts, motives and opinions
pertaining to research issue are evaluated (Flick, 2018). On the other side, in quantitative

research numeric facts and figures are evaluated for getting suitable solution from research
issue (Johnson and Christensen, 2019). In this, to analyse strategies related to building
diverse workforce both qualitative and quantitative research type has been undertaken. Due
to the inclusion of qualitative aspects in topic such as age, gender, race etc qualitative
research type has been selected. As, it incorporates human experiences and thereby presents
optimal solution. Thus, by making evaluation of qualitative aspects effective solution of
research issue has been presented. However, qualitative method does not statistically present
gathered data set. Along with this, as data will be analysed through descriptive statistics tool.
This tool has been selected because quantitative assessment offers reliable information as
compared to other methods. Considering these aspects, both research types have been
selected by the researcher to derive optimal solution of research issue.
Data collection -
Primary and secondary are the main two methods which are undertaken by the scholar for
data collection. In order to assess strategies for building diverse workforce data has been
gathered from primary sources. With regards to primary data gathering both survey and
interview method has been used. The rationale behind the selection of interview method is
that it helps in gathering detailed information about issue. However, interview is time
intensive exercise because it includes transcripts and evaluation of gathered data set as well.
Referring this aspect, interview has been conducted with 2 managers of BMW. In addition
this, survey helps in gathering information in line with the research issue concerned by
including both open and close ended questions in the questionnaire. By keeping all such
aspects in mind, survey has also been conducted on 22 personnel of BMW. For this purpose,
questionnaire has been designed by including questions regarding race, sexuality, age,
pregnancy, marriage, region and national ity related diversification. Thus, by employing
such tools data has been gathered for presenting the suitable solution of issue.
Sampling -
In the context of primary data collection, scholar is required to select appropriate sample by
taking into account either probabilistic or non-probabilistic technique (Sarstedt and wt.al,
2018). Hence, 20 employees of BMW have been selected by using purposive sampling
technique. In addition to this, 2 managers of BMW have been considered for interview