Business Strategy BO1BSRE301: Sony Case Analysis & Presentation

This presentation provides a detailed case analysis of Sony's business strategy, focusing on the structural changes implemented under CEO Hirai and the 'One Sony' initiative. It evaluates the pros and cons of these changes, including their impact on productivity, profitability, and employee morale. The presentation also explores other strategic initiatives beyond structural changes, such as innovation, strengthening core business processes, and expanding market outreach through collaborations. The analysis concludes that while the changes brought crucial advantages like improved business outreach and competitive positioning, challenges such as employee dissatisfaction and job insecurity also emerged. The presentation references academic sources to support its findings and recommendations. Desklib provides access to similar presentations and resources for students.

Introduction
 Sony is recognized as one of the fastest growing Japanese company
which is operating throughout different parts of the world. The firm is
utilizing different innovative and creative techniques to expand the
business process by generating more profits. The case reflects the
fact that Hirai is the CEO of the organization from 2012 which has
helped in changing the structure execution of the business processes.

Continued…
 The primary aim of the business with respect to this structural
change was to develop integrated business named as “One Sony”.
The presentation will help in evaluating the pros and cons and its
impact on the execution of the business procedures of Sony.
 The firm has collaboration with many other firms throughout different
countries. The presentation will also reveal few of the other initiatives
adopted by the firm to increase its profitability and productivity.

Pros of Hirai’s Structural
Changes
 The development of the latest structural change critically focuses on
the five key strategic initiatives
 It also helps in boosting and strengthen the main part of the business
processes
 It increases the overall productivity along with the profitability of the
firm throughout the market segments

Continued…
 It also retains desired competitive advantage over the other
competitors of the organization
 The expansion of the business processes of the organization has
helped in enhancing the television business of the organization

Continued…
 The launch of the latest and innovative products has successfully
enhanced the overall market share of the organization
 It provides tough competition to the competitors throughout the
competitive market areas

Continued…
 The structural change off the organization facilitates the acceleration
 It will help the firm in expanding the outreach of their business
practices throughout various market segments
 As compared with the new business the older one reflected two of the
bigger groups which s divided into 12 standalone business

Continued…
 It also enhances the overall effectiveness of the concerned business
procedures by attracting a large number of the customers
 The development of the structures provides business portfolio
advantage that can be effectively optimized with the resources
 It helps in providing competitive advantage over the other potential
threat from the substitutes

Cons of Hirai’s Structural
Changes There was a negative impact on the employees the development of
the structural changes
 More than 10,000 of the employees were in order to make the
changes suitable for the enhancement of the organization
 The communication between the employees and the company got
affected

Continued…
 The use of the poor communication techniques also generated great
impact on the business
 The collaboration with Ericson company got untied in the year 2011
 Rise of the conflicts among the employees affected the growth of the
firm
 Lack of collaboration and cooperation among the employees after the
implementation of this structural change