Business Strategy BO1BSRE301: Sony Case Analysis & Presentation

This presentation provides a detailed case analysis of Sony's business strategy, focusing on the structural changes implemented under CEO Hirai and the 'One Sony' initiative. It evaluates the pros and cons of these changes, including their impact on productivity, profitability, and employee morale. The presentation also explores other strategic initiatives beyond structural changes, such as innovation, strengthening core business processes, and expanding market outreach through collaborations. The analysis concludes that while the changes brought crucial advantages like improved business outreach and competitive positioning, challenges such as employee dissatisfaction and job insecurity also emerged. The presentation references academic sources to support its findings and recommendations. Desklib provides access to similar presentations and resources for students.

Introduction
 Sony is recognized as one of the fastest growing Japanese company
which is operating throughout different parts of the world. The firm is
utilizing different innovative and creative techniques to expand the
business process by generating more profits. The case reflects the
fact that Hirai is the CEO of the organization from 2012 which has
helped in changing the structure execution of the business processes.

Continued…
 The primary aim of the business with respect to this structural
change was to develop integrated business named as “One Sony”.
The presentation will help in evaluating the pros and cons and its
impact on the execution of the business procedures of Sony.
 The firm has collaboration with many other firms throughout different
countries. The presentation will also reveal few of the other initiatives
adopted by the firm to increase its profitability and productivity.

Pros of Hirai’s Structural
Changes
 The development of the latest structural change critically focuses on
the five key strategic initiatives
 It also helps in boosting and strengthen the main part of the business
processes
 It increases the overall productivity along with the profitability of the
firm throughout the market segments

Continued…
 It also retains desired competitive advantage over the other
competitors of the organization
 The expansion of the business processes of the organization has
helped in enhancing the television business of the organization

Continued…
 The launch of the latest and innovative products has successfully
enhanced the overall market share of the organization
 It provides tough competition to the competitors throughout the
competitive market areas

Continued…
 The structural change off the organization facilitates the acceleration
 It will help the firm in expanding the outreach of their business
practices throughout various market segments
 As compared with the new business the older one reflected two of the
bigger groups which s divided into 12 standalone business

Continued…
 It also enhances the overall effectiveness of the concerned business
procedures by attracting a large number of the customers
 The development of the structures provides business portfolio
advantage that can be effectively optimized with the resources
 It helps in providing competitive advantage over the other potential
threat from the substitutes

Cons of Hirai’s Structural
Changes There was a negative impact on the employees the development of
the structural changes
 More than 10,000 of the employees were in order to make the
changes suitable for the enhancement of the organization
 The communication between the employees and the company got
affected

Continued…
 The use of the poor communication techniques also generated great
impact on the business
 The collaboration with Ericson company got untied in the year 2011
 Rise of the conflicts among the employees affected the growth of the
firm
 Lack of collaboration and cooperation among the employees after the
implementation of this structural change

Continued…
 A sense of dissatisfaction and fear prevails among the employees
which can reduce the performance of the firm
 It also creates issues regarding the setting up of the priorities
considering he employees of the organization
 The bond between the employees as well as the firm gets weaken
 The termination of the large number of employees critically reflected
job insecurity with the present employees

Other initiatives beyond
structural change to create
‘One Sony’ Bringing up of new and latest innovative idea to boost the overall
growth of the firm
 Strengthening the primary business processes by increasing the
reliability of core business processes of the organization
 The focus of the organization should be to maximize the overall
profitability of the organization by improving the key areas of the
business

Continued…
 One of the other initiatives will be to enhance the sales of the
products throughout the end of a year

 Moreover, the firm can target more than 2trillion yen throughout the
concerned competitive areas

 The delivering of the superior quality of products with lower or
differentiating prices is one of the other initiatives

Continued…
 The offering of the BRAVIA engine will boost the overall growth of the
business

 One of the other initiative is the turning around of the Televising
business processes of the organization

 The firm is using latest and motive products to enhances the growth
of the organization

Continued…
 Wide range of features like Smart Television, 4K viewing angle for the
respective customers
 Expanding the business processes throughout competitive market
areas

 Collaboration with many other companies in order to increase the
global outreach of the organization
 Booming of the IT market share for the organization

Continued…
 The adoption of new modes of entry for the organization in different areas like
North America and Europe

 The use of the innovative and latest technologies promotes the long-term
growth of the organization

 Collaboration with other industry helps in expanding the business outreach of
the organization like car manufacturing and medical industry

 Development of the R&D improves the quality of research and promotes the
efficient growth of the organization


Conclusion
 Sony has been recognized for delivering superior and quality products
 The presentation effectively reflects that the firm has implemented
new structural changes
 It also reflected the pros and cons of the changes adopted within the
business process
 Reduction of the large number of employees was a major change of
this new structural development

Continued…
 Moreover the structure provide few of the crucial advantages
like improvement in the business outreach and getting
competitive over the competitors
 There are various other options available which needs to be
utilized by the organization in order enhance the overall
productivity of the firm

References
 Dhillon, I. and Gupta, S., 2015. Organizational restructuring and
collaborative creativity: The case of Microsoft and Sony. IUP Journal of
Business Strategy, 12(1), p.53.
 Li, L. and Qian, G., 2018. Strategic alliances in technology industries:
a different rationale. Journal of Business Strategy, 39(2), pp.3-11.