Business Project Proposal: Analysis of Body Fit Wellness Club

This project report presents a business proposal for Body Fit Wellness Club, addressing the need for balanced lifestyles among Gen-Z. The project explores Gen-Z's inclination towards healthy living and wellbeing through a business model offering gyms, cinemas, swimming pools, tennis courts, and bowling alleys. The report includes findings from a study on physical activity levels, attitudes towards fitness, motivations and challenges related to exercise, and eating habits among students. The study revealed insights into the importance of physical activity, the impact of hectic schedules, and the influence of factors like time constraints, motivation, and environmental conditions. The report concludes with recommendations for promoting physical activity and healthy eating habits, emphasizing the potential for Body Fit to thrive in the wellness industry by providing a comprehensive environment for physical and mental wellbeing.