FY021: HR, Finance Strategies, and SWOT Analysis of Body Shop

This report provides an overview of The Body Shop's human resource and financial management strategies, highlighting their importance in organizational growth. It examines HR strategies such as recruitment processes using social media and AI, along with training and development initiatives. The report details financial management strategies, including past expense analysis, budgeting, and profit/loss assessment. A SWOT analysis identifies the company's strengths, weaknesses, opportunities, and threats, offering insights into areas for improvement and strategic advantages. The analysis concludes that effective HR and financial management are crucial for The Body Shop's success and sustained growth. Desklib offers solved assignments and past papers to aid students in their studies.

Marketing

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
MAIN BODY ..................................................................................................................................3
Human Resource Strategies.........................................................................................................3
Financial Management Strategies................................................................................................4
Swot analsyis...............................................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
The Body shop is a multinational organization situated at the London, United Kingdom.
This organization mainly deals in the beauty cosmetics and its materials. The report is illustrating
the concepts where they are describing the human resource management and finance
management of the Body shop organization (Abdeldayem, and Aldulaimi, 2020). It also includes
these both departments strategies from which the company is able to develop themselves
effectively and achieving the better results and outcome. In addition, the report also includes the
analysis of the company which helps to understand the strength and weakness of the Body shop.
MAIN BODY
Human Resource Strategies
A human resource management is responsible to look out the overall management of the
organization which helps the company to improve their services and products. In general, the HR
management follows some strategies from which they can enhance the company growth.
Similarly, the Body shop organization have to follow the strategies considering the two major
concepts which includes the recruitment process and training development sessions. Let's
understand this two objective in the detailed manner.
Recruitment Process
The Body shop utilizes the different methods and strategies to recruit the suitable people
for their organization who can provide the effective result and outcome (Shukur, Zeebaree, and
et.al., 2021). The organization Body shop uses the social media platform for the hiring and
recruitment process. This process and method is highly benefited many other companies as well.
The strategy helps and supports the Body shop to promote their company requirements and
expectations an individual can fulfil it. Social Media is not growing rapidly and putting the great
impact on the organizational recruitment process. The HR management is quite feeling satisfied
by utilizing the social media platform. This platform contains many resources or applications
such as Facebook, inst gram and such more but the development of technology has made
individual application for the job vacancies and requirements named as LinkedIn and
Naukri.com which are common and beneficial for many organizations. The HR management of
Body shop organization uses this part of technology media to recruit the people in effective
manner. Along with this, The Body shop company utilizes the artificial intelligence in the

recruitment process which helps them to get and identify the suitable employee for their
company. The AI system helps them to know about the people findings related to job vacancies
which help them to identify the fitted employee as per their organizational requirements.
Training and Development
Once, the recruitment process takes place the HR management has the responsibility to
provide the effective training sessions to their newly joined employee. The training and
development session will help the Body shop company to grow and develop in the effective
manner (Islam, Hussain, and et.al., 2021). The mentioned company provides the training sessions
to their employee by utilizing the digital resources such as projector and other equipments.
Accordingly, the main aim to provide the training will help the HR management to understand
the individual abilities and skills and can utilize their knowledge at the accurate job role and in
work process.
The HR management of the Body shop company firstly creates a well-defined structure
which includes all the strategy and theory to provide the effective training and developments
sessions. As the HR focuses on the training sessions of the employee it makes them to feel
motivated and surrounded with positive culture which makes employee to put their best efforts
and knowledge to perform the effective work process.
The training and development gives the motivation to the employee which support them
to achieve profitable results and also enhances their performance in the organization. In addition,
the HR also contribute their efforts in monitoring the performances of the employee after the
training sessions which will make them to understander the requirements and areas of
improvement from which they can enhance their activity and can provide effective training
sessions. These trainings and development rewards the organization to achieve the higher
success and can be able to obtain profitable results.
Financial Management Strategies
The financial management strategies means a management who mange and balances the
organizational finance structure including its expenses, inventory and all capital related activities
(Kim, 2019). The Body shop organization financial management provides the effectiveness in
the company and leads to obtain a well-defined cash flow management in the organization. This
management plays an important role in the organization as they help to maximize the
organizational values and shares. The company's financial management creates a well-structured

plan by researching and identifying all the risk assessments and then ensures the organization to
attain the desires short and long term goals. Here, performing the strategies of finance
management of the Body Shop organization.
The first step is reflecting the past expenses of the organization. The finance management
of the Body shop company follows and apply the strategy where they calculate the past
expenditures of the company and then decide and makes the financial future requirements. Every
time, when the company needs to expend their economy or capital at some particular work
purpose such as the company is launching the new product which requires the finance to promote
the branding then they measure the past expenses and then provide the sufficient amount for the
branding of the product. The company financial gentleman also focus on the budget by creating a
set budget for their particular work activity. They follow the strategy where they create a mission
ad aim of the expenditures and follows them strictly which help them to maintain and balance
their organization finance system in the effective manner.
The strategy followed by the finance management of the mentioned company is
describing the concept where they build a profit and loss segment in the definite manner. The
finance management measures the profits and loss which was obtained by the company at the
end of the month. This terms incudes the revenue which means sales, COGS as cost of goods
sold, gross profits and net profits (Pirogova, Gorin, and et.al., 2019). These terms help them to
understand the historical expenditures and can map the profit and loss accordingly. Utilizing this
strategy the company is able to identify their profits and loss which helps the company to grow
definitely and can manage the financial outcomes. Here, mentioning the balance sheet of the
organization from which will evaluate the profit and loss position the company.

According, to the above mentioned figure, it is describing the past expenditures and
outcome of the companies from which will recognize the profit and loss statement. In 2014, the
shareholder equity is 172,474 and total liability and shareholder equity is 234,762. Accordingly,
the figure is describing till 2018 year financial statement where it has been analysed and
identified that the company is obtaining the profit by their strategies and methods which is
helping and supporting them to grow differently (Siregar, Sinaga, Nasution, and et.al., 2020).
Swot analsyis
The swot analysis is a tool which demonstrates the particular organizational and person
abilities, weakness, threat and opportunity which helps them to grow more and more. Here,
performing the swot analysis of the organization Body Shop and evaluating their strengths,
weakness from which they get the opportunity and threats.
Strength : The first factor is describing the strength of the organization from which the company
is able to achieve better outcome. In Body shop organization they provide the affordable pricing

to their consumers and also provide the effective training sessions to their employee which helps
them to obtain higher outcome and effective result.
Weakness : The weakness factor describing the areas of improvement of the organization. In the
Body shop company they do not focus on the customer desires and expectations which leads
them to not approach maximum consumers. The company is required to focus on the target
market from which they can be able to attract the maximum amount of customer in their
organization.
Opportunity : The third factor is demonstrating the opportunity factor. The Body shop
organization is able to get the different opportunity because of their pricing strategy which helps
them to encourage more productivity (Ahmed, 2020). Along with this, as the company focus on
the recruitment process which gives them opportunity to have the best employee who will put
their best efforts.
Threat : The last factor refers as the threat component which reflects the company risk. The
company Body shop human resource management is effective to recruit the people they have the
threat of being substituted by the other rivalry company as they do not focus on the target
market.
CONCLUSION
In this report it has been concluded that the human resource management and financial
management plays an important role in their organization. It is important to understand their
effectiveness in the company which will help them to grow na d develop themselves in the
effective manner. It also includes the strategies of the both departments which supports the
company to improve their productivity and growth in the effective manner. At last, the re[port
has performed the swot analysis of the organization which is evaluating the company power and
weakness which will help to understand and improve the company performance.

REFERENCES
Books and Journals
Abdeldayem, M.M. and Aldulaimi, S.H., 2020. Trends and opportunities of artificial intelligence
in human resource management: Aspirations for public sector in Bahrain. International
Journal of Scientific and Technology Research.9(1), pp.3867-3871.
Shukur, H.M., Zeebaree, S.R., and et.al., 2021, February. Design and implementation of
electronic enterprise university human resource management system. In Journal of
Physics: Conference Series. (Vol. 1804, No. 1, p. 012058). IOP Publishing.
Islam, T., Hussain, D., and et.al., 2021. Ethical leadership and environment specific discretionary
behaviour: The mediating role of green human resource management and moderating
role of individual green values. Canadian Journal of Administrative Sciences/Revue
Canadienne des Sciences de l'Administration.
Kim, Y.J., Kim, et.al., 2019. The effect of green human resource management on hotel
employees’ eco-friendly behavior and environmental performance. International Journal
of Hospitality Management.76, pp.83-93.
Pirogova, O., Gorin, E. and et.al., 2019. The algorithms for the environmental finance based on
adjusted present value models. In E3S Web of Conferences. (Vol. 91, p. 08021). EDP
Sciences.
Siregar, R.T., Sinaga, R.S., Nasution, and et.al., 2020, April. Regional Development
Environment: Implementation, Realization & Contribution of Revenue in
Pematangsiantar. In IOP Conference Series: Earth and Environmental Science. (Vol.
469, No. 1, p. 012052). IOP Publishing.
Ahmed, M., 2020. SWOT Analysis: Developing the key figure Overall Equipment Effectiveness
(OEE) (Doctoral dissertation).