Report: Exploring HR, Marketing, and Finance in The Body Shop

This report provides an overview of The Body Shop International Ltd, focusing on the roles of Human Resources, Marketing, and Finance departments within the organization. It discusses HR's responsibilities in compensation, talent management, and training, as well as the Finance department's role in bookkeeping, fund allocation, and providing financial information. The report also examines the Marketing department's focus on market trends and advertising strategies. Furthermore, the report explores collaborative operational activities, including organizational culture and leadership styles, highlighting the company's emphasis on quality products, social ingredients, and niche market concentration. The analysis concludes that the effective functioning of these departments is crucial for the growth and success of The Body Shop, supported by a democratic leadership style that values employee input.

Report of Body Shop
Company

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK ..............................................................................................................................................3
Role of Human Resource, marketing as well as functions of the finance of the respective
company......................................................................................................................................3
Collaborative operational activities:...........................................................................................5
Financial Management:...............................................................................................................6
CONCLUSION ...............................................................................................................................6
REFERENCES................................................................................................................................6

INTRODUCTION
A business is the industrial and commercial practice which is executed by an individual or group
of people in order to earn their living. The goal of any business is to earn maximum revenue or
profits by offering their goods or services of equal worth to its price to the consumers who
actually need those products in order to satisfy their requirements as well as needs. The
following report is based on the firm The body shop international Ltd which is based on United
Kingdom and was founded by Anita Roddick in the year 1967. The company specialises in
offering exotic cosmetic products. Company is having their headquarters in London, England
(The Body Shop, 2021). Moreover, the following reports is based on role of Human Resource,
marketing as well as functions of the finance of the respective company. It will also include
collaborative working practices. In addition to this, it will also include financial management and
reporting in the company.
TASK
Role of Human Resource, marketing as well as functions of the finance of the respective
company.
Role of HR:
HR division is that department of the organisation for maintaining and management of
the workforce in the company. It plays an essential function in the growth as well as success of
the organisation. In simplest terms, the HR (Human Resources) department is a group who is
responsible for managing the employee life cycle (i.e., recruiting, hiring, onboarding, training,
and firing employees) and administering employee benefits (What Does HR Actually Do?, 2021).
In case of the body shop company the roles of the organisation is mentioned below:
 Compensation and rewards – The managers of the Human resource is mainly
accountable for providing the various rewards and compensation to their employees in tre
company. This department of the company is majorly liable for establishing this structure
for their workforce.
 Talent Management – The duty of human resource department of the company is
recruiting, hiring and assisting the workers of the firm in accordance to enhance the rate
of retention of the employees.

 Training and Development – It is the duty of the human resource department of the
evolution and growth of the employees by providing them with suitable training in order
to accomplish the goals and objectives of the firm. These trainings assist the employees
in development of their skills and performance.
In relation to the brand The Body Shop. The HR department of the firm has a very essential role
in the long term growth as well as the success of the company. Manager of this department need
to consistently concentrates on the appropriate operations of the HR division in order to make
the employees feel satisfied, safe and healthy. Human resource department assist the firm in the
retention of their employees by providing them with deserving incentives as well as
compensation and also in managing and maintaining a suitable organisational atmosphere for the
firm as well as for the workers .
Role of finance:
Finance division is an essential division of the organisation having the main duties for
distributing as well generating the investment for the various investors there in the market place.
Together with it, this department also manages the financial books of the firm and it is also their
duty distributing and allocating funds to other departments of the organisation. The art and
science of managing a firm’s money so that it can meet its goals—is not just the responsibility of
the finance department (Role of Finance, 2020). In relation to The body shop its role are
mentioned below:
 Book Keeping - The duties of workers of this department is to maintain and record
about the daily entries or the daily transactions of the organisation which involves the
sale of goods, receiving and giving payments, and various other transactions.
 Allocating Funds – It is the duty of this division for maintaining the cash flow and
makes sure that adequate capital is available in the firm in order to allocate it to the
various department for their smooth working and also in order to meet the regular basic
expenses of the firm.
 Providing Information – This department assist in giving the information to the
organisation that which task is need to be pursue in the priority and which project gives
the better revenue returns in the future.
In context to The Body Shop company , the leaders of this division needs to concentrate on the
several areas of generating investment there in the market place. This division assist them in

expanding their organisation in all the part of the world in order to the long term growth as well
as success of the company and also the smooth operations of all department of the company.
Role of Marketing:
The duty of the Marketing department of any organisation is of promoting the offerings
of the organisation that enhance the sales of those products of the company. In case of The body
shop its roles are described below:
 Market Trend – This department of the company is usually concentrates on evaluating
and examining the trend of the particular market area. They also analyse about the
demand of the consumers regarding the products of the organisation in order to
accomplish the sales of the company.
 Advertising – This department makes the strategies regarding the several marketing and
advertising of the brand or product in order to enhance the sale of it. This department has
the important role in the sales revenue of the company as because of it company can
enhance their sales.
The marketing manager of the body shop company need to concentrate on the duties of their
department in order to accomplish the goals and objectives of the firm for the long term success.
Collaborative operational activities:
Organisational culture in the body shop:
The body shop is a well known company that concentrates on offering the cosmetic and beauty
goods.
 Maintaining a good quality product or service – For better brand loyalty company
usually try to manage the quality of their products or services. Company also tries to
assist various community trade, encourages self esteem, works on the betterment of the
plannet and also works for well being of the people and avoid any type of testing on the
animals. They works on the traditional revenue making way in a appropriate manner by
concentrating on the values.
 Concentrate on the social ingredients – For the betterment of the community, firm
concentrate on the ecological aspects and encourage their workers, customers and outside
stakeholders. Company focuses on the differentiated organisational strategy by providing
different and unique offerings in their products.

 Concentrates on the niche market – In order to sustain in the growth of the market so
they concentrate on the niche range. The most essential thing is that all the goods of this
company has their own creative ideas, human right and ecological elements
(Organizational Culture of BodyShop, 2021).
Management and leadership style in the body shop:
In currents fluctuating and competitive economy, a leader need to be very much flexible with the
all types of leadership styles and need to adopt the method of the leadership in accordance to the
fluctuating circumstances. In order to implementation of the organisational changes in the broad
range organisation like The body shop utilises democratic leadership approach in its operations.
It is leadership approach refers to the decision making of the leaders which are based on over all
ideas and opinions of each of its employees. Everyone has all the rights to convey their thoughts,
and the final decision are taken by the leaders with all the ideas of employees. This method is
one of the most effectual leadership style as it permits minimum level employees to execute the
authority the need to utilise appropriately (Anita Roddick’s Leadership Style, Founder of The
Body Shop, 2021).
It is essential to understand the approach of the leadership which can equally match the
objectives of the body shop with the expectations of the company. A democratic leadership
method is the optimal utilisation for the company that considers opinions of the employees as
crucial as the decision of the management that only better the creativity in the company but also
motivates the employees.
Financial Management:
Cash flow:

Balance Sheet:

Income Statement:

CONCLUSION
From the above report it is concluded that business activities is very much essential for fulfilling
the needs of the owners as well as needs and wants of its consumers. Various business
departments have the essential role in the growth and success of the organisation and because of
the successful functioning of various divisions of the company such marketing, human resource
and finance and various other, these departments are the reason for the growth of any
organisation. Moreover to this, company is following its organisational structure with offering
several beauty and cosmetic products. Respective organisation is following democratic
leadership style that assist the company in motivating their workers.

REFERENCES
Books and Journals
Online
The Body Shop, 2021 [Online] Available Through https://www.thebodyshop.com/en-gb/about-
us/a/a00001
Anita Roddick’s Leadership Style, Founder of The Body Shop, 2021 [Online] Available Through
https://brandongaille.com/anita-roddicks-leadership-style-founder-the-body-shop/
Organizational Culture of Body Shop, 2021 [Online] Available Through <
https://webcache.googleusercontent.com/search?q=cache:zjx--QK_O7MJ:https://
circlebizz.com/management/organizational-culture-of-a-body-shop/
+&cd=1&hl=en&ct=clnk&gl=in>
Role of Finance, 2020 [Online] Available Through
<https://opentextbc.ca/businessopenstax/chapter/the-role-of-finance-and-the-financial-manager/>
What Does HR Actually Do?, 2021 [Online] Available
Through<https://www.lucidchart.com/blog/what-does-hr-do>