Report on Business Management and Emerging Technologies at Body Shop

This report provides an analysis of The Body Shop's business management practices and the adoption of emerging technologies. It identifies the company's e-business model as the Manufacturer (Direct) model and discusses its e-business approaches, strengths, and weaknesses. The report also highlights the differentiation focus competitive strategy employed by The Body Shop and its digital marketing strategies, including email and social media marketing. Recommendations for improvement include adopting an affiliate model, using cost leadership strategy, and leveraging influencer and content marketing. The report further examines customer traffic data, e-CRM strategies, social network channels, and cybersecurity measures, providing suggestions for enhancements in each area. It concludes by emphasizing the importance of business management and emerging technologies in today's business environment.