This report provides an overview of marketing and communication strategies employed by The Body Shop. It begins by examining the importance of understanding customer needs, wants, and demands, followed by a discussion of the market orientation adopted by the company. The report analyzes The Body Shop's marketing environment, focusing on social and environmental factors, and includes a competitor analysis. It further presents a marketing mix with emphasis on pricing, distribution, and product design. Additionally, the report reviews The Body Shop's communication campaign against animal testing, explaining the promotional mix theory, promotional channels, key messages, target audience characteristics, and the AIDA marketing theory, concluding with methods for measuring the campaign's effectiveness. Desklib provides access to this and many other solved assignments.
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