Report on The Body Shop's Marketing Mix: Product, Price, Place
VerifiedAdded on  2023/06/14
|1
|695
|52
Report
AI Summary
This report provides an overview of The Body Shop, a British cosmetics company founded in 1976, and analyzes its marketing mix. The company offers a diverse product portfolio, including body, hair, and home products, targeting consumers who value eco-friendly options with a premium pricing strategy. Its products are available in over 3,000 outlets across 66 countries, supported by a strong distribution network. The Body Shop employs various marketing policies, including societal marketing, promoting plant-based materials through its website, fashion magazines, and social media platforms. The report concludes that utilizing diverse marketing techniques is crucial for brand promotion and recommends continuous product innovation through corporate social responsibility. Desklib provides this assignment as a study resource, offering access to past papers and solved assignments for students.