Body Shop Report: Analysis of External Factors, SWOT and PESTLE

This report provides an analysis of The Body Shop, a global cosmetic company, focusing on its macro and micro environment. It utilizes SWOT and PESTLE analyses to assess the company's strengths, weaknesses, opportunities, threats, and the impact of political, economic, social, legal, and environmental factors. The SWOT analysis highlights the brand's international presence while noting the need for improved advertising strategies. The PESTLE analysis examines how external factors affect the business, including the influence of economic fluctuations and changing consumer preferences towards organic skincare products. The report concludes by emphasizing the need for the company to adapt to external factors to maintain and improve its market position. The analysis references academic sources to support its findings.