This report analyzes the marketing strategies for Body Shop's new organic nourishing cream. It begins with a product description, highlighting the cream's organic ingredients and target audience of women seeking natural skincare. A market analysis follows, examining the UK cosmetics market, current trends, key competitors (Loreal, Sephora, Revlon), and customer attitudes. The report then delves into segmentation, targeting, and positioning (STP), recommending demographic segmentation focusing on women aged 20-45, and positioning the product as a high-quality, natural skincare solution. Recommendations for the marketing mix (product, place, price, promotion) are also provided, emphasizing product quality, global distribution through stores and digital platforms, a competitive pricing strategy, and digital marketing for promotion. The report concludes by emphasizing the importance of marketing mix strategies for brand goodwill and competitive advantages in the cosmetics industry.
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