Body Shop Marketing Strategy: Analysis of Current and Future
VerifiedAdded on 2023/04/21
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AI Summary
This report delves into the marketing strategies of Body Shop, a well-known cosmetics company. It focuses on the target market, which includes teenagers and working women, and examines the specific marketing approaches used for each segment. The report covers the different elements of the marketing mix, including product, price, place, and promotion strategies. Additionally, it explains the differences between business-to-business (B2B) and business-to-consumer (B2C) marketing approaches. Finally, the report highlights the differences between domestic and international marketing, addressing the challenges and considerations involved in expanding the business globally.
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