The Body Shop: Marketing Strategies, SWOT, and Future Prospects

This report presents an analysis of The Body Shop, a leading British cosmetics and skincare company. It begins with an overview of the company, its founding, and its product range. The core of the report focuses on the company's unique selling proposition (USP), which highlights its natural ingredients. The marketing mix, encompassing product, price, place, and promotion strategies, is then discussed. A SWOT analysis is conducted to assess the company's strengths, weaknesses, opportunities, and threats. Additionally, the report explores creative ideas implemented in 2021, such as the Community Fair Trade Recycled Plastic initiative, and highlights collaborations and public relations activities, including the partnership with street artist Ben Eine and the "Forever Against Animal Testing" campaign. Finally, the report concludes with a summary of the key findings and references the sources used.

THE BODY
SHOP

TABLE OF CONTENT
 Introduction
 About company
 USP
 Marketing Mix
 SWOT analysis
 Creative Ideas for 2021
 Collaborations and PR activity
 Conclusion
 Bibliography

INTRODUCTION
This presentation is about The Body Shop, which is a leading
British skin care, perfume as well as cosmetics entity. It was
developed in year 1976 having headquarters is in London,
UK. This topics that are going to be covered under respective
presentation are overview of firm, its USP, marketing strategy
and SWOT analysis. Moreover, the creative ideas and publics
relation activity of firm are also discussed in this report.

ABOUT COMPANY
The Body Shop International Limited is trading as The Body Shop
which is known as one of the leading British skin care, perfume as
well as cosmetics entity. It was developed in year 1976 through
Dame Anita Roddick. Moreover, it have about range of 1000
products which are old around 3000 stores as well as it is divided
among those owned through firm and franchised outlets in above
65 countries.

USP
Unique selling proposition are much considered as USP and also
it is one aspect which develops any firms business more
effective in comparisons to their competitors. So, USP of The
Body Shop is their natural ingredients this makes them
different from their competitors.
Business marketing mix of company/ like what is company
currently doing.

MARKETING MIX
Marketing mix is considered as set of tactics which business utilises
for promoting their brand or product within marketplace. This
mainly incorporates four P’s such as product, price, place and
promotion. All these are discussed below in respect of The Body
Shop:
 Product
 Price
 Place
 Promotion

SWOT ANALYSIS
Strengths Weaknesses
The Key strength of the Body Shop is,
their products are made of natural
ingredients that are dermatological
safe for all skin types.
Moreover, it’s have around 72% of
women staff.
It mainly uses word of mouth
advertisement strategy.
Also, it obviates traditional
distribution channel.
Opportunities Threats
With internet developing phobic upon
chemicals usages into products,
clients prefer to natural items for their
daily wears. So, it could be an great
opportunity for respective firm as
they are already deals into natural
ingredients based make up and
cosmetics.
Its biggest threat is competitors such
as Estee Lauder, Sephora, Shiseido,
and Revlon.

CREATIVE IDEAS FOR
2021
The Body Shop released its new initiative, Community Fair Trade
Recycled Plastic which won the Ethical Corporation award for
Plastic Innovation. This initiative intends to address the socio-
environmental troubles of plastic, working with suppliers in
Bangalore, to provide greater sanitary running conditions and a
honest fee to a large populace who paintings as waste pickers.

COLLABORATIONS AND PR
ACTIVITY
The Body Shop’s collaboration with street artist Ben Eine that have
enhanced above $ 325, 000 for charitable project across the world.
Moreover, The Body Shop's Public Relations campaign "Forever
Against Animal Testing" towards corporate image.

CONCLUSION
As per the above presentation this has been concluded that The
Body Shop well known firm that mainly sells natural products
under their brands. Moreover, Marketing mix is performed to
understand their pricing, promotion and other strategies.

BIBLIOGRAPHY
 Korovkin, V., 2020. The Body Shop Case Analysis. The
Challenges of Managing Business As Holistic
Configuration. The Challenges of Managing Business As
Holistic Configuration (April 14, 2020).
 Zhang, K. and Liu, Z., 2020. An Investigation on Fair Trade
Business: Opportunities and Challenges. In Supply Chain and
Logistics Management: Concepts, Methodologies, Tools, and
Applications (pp. 1205-1227). IGI Global.