Principles of Marketing and Communications: Bodyshop's De-Tan Lip Balm

Desklib provides past papers and solved assignments. This presentation details Bodyshop's de-tan lip balm marketing strategy.

Principles of marketing and
communications in a digital world

TABLE OF CONTENTS
Slide 3- Introduction
Slide 4- Product
Slide 5- Customer Needs
Slide 6- Company
Slide 7- Distribution
Slide 8: Pricing and Marketing
Communication
Slide 9: Recommended Marketing Mix
Slide 10- Conclusion
Slide 11- Reference List

INTRODUCTION
The presentation will present an outline of
the business idea for the company
Bodyshop and produce a detan-lip balm
for women

Product
The Company Bodyshop will develop this
new product for women who smoke and are
prone to dry dark lips

Customer Needs
This new beauty product is targeted
towards the women who are subjected to
dark lips.
Bodyshop might face competition from
other companies like Lush, Yves and so
forth.

Company
The Bodyshop is a beauty and care
company that produces a wide range of
products.
The manufacture of the de-tan lip balm will
serve the purpose of removing tan from
women.

Distribution
The de-tan lip balm will be distributed
through the medium of online website with
a discount.
Home delivery services will also be made
available for the shipping of the product.

Price and Marketing
Communication
The de-tan lip balm will be set at lean price
to attract women buyers to make the first
purchases.
The product will be sold at 150 dollars in
the UK online websites.
The product will be positioned with the use
of the advertisements and social media
exposure

Recommended Marketing
Mix
Product: The new product that will b developed by
Bodyshop is the de-tan lip balm
Price: The Company will adopt lean pricing technique and
sell its newfound lip balm for 150 dollars.
Place: The product will be available online and in physical
shops
Promotion: This new product will be launched during
seasonal months, with discounts to lure the customers.
Physical Evidence: The product will be easily accessible in
the confines of shops that are in function in the UK.
People: The Company intends to target women of all ages
for the sale of this innovative product.
Process: The sale of the newfound product will be done
with the cooperation from the sale manager company

Conclusion
The presentation has given an outline on
the factors that are important for the
growth and marketing of the business
operations.
This is an important factor, for the better
sourcing and marketing of the new product.

Reference List
Armstrong, G., Kotler, P., Buchwitz, L.A.,
Trifts, V. and Gaudet, D., 2015. Marketing:
an introduction.
David, F.R. and David, F.R., 2016. Strategic
management: A competitive advantage
approach, concepts and cases. Pearson.
Kingsnorth, S., 2016. Digital marketing
strategy: an integrated approach to online
marketing. Kogan Page Publishers.
Nalca, A., Boyaci, T. and Ray, S., 2018.
Brand positioning and consumer taste
information. European Journal of
Operational Research, 268(2), pp.555-568.

Thank You