Global Business Management of Boeing in the Chinese Market: A Report

This report provides an analysis of Boeing's global business management, specifically focusing on its strategies and challenges within the Chinese market. It delves into the competitive landscape, highlighting the rivalry with firms like Gulfstream and Airbus, and explores the impact of the Chinese economic climate on the aviation industry. The report identifies key problems such as limited takeoff slots, luxury taxes, and anti-corruption campaigns, which affect market share. It examines various strategic approaches, including equity-based alliances, strategic investments, and vertical cooperation, to help Boeing gain a competitive advantage. Furthermore, it discusses the motives behind mergers and acquisitions, the importance of marketing mix, and the need for employee training. The report also considers alternative solutions and provides recommendations for Boeing to secure its market position and navigate the complexities of the Chinese business environment.