MMP-7-IMK Case Study: Bollywood's Marketing Strategies

This case study report analyzes the sustainability of the Bollywood film market in the United States and Europe. It examines the growth of the Indian film industry and its international impact, referencing successful films like Bahubali and Lagaan. The report discusses the strategies for gaining a global audience, including the role of platforms like Netflix and Amazon Prime. The study highlights the importance of appealing to a diverse audience and adapting marketing approaches for different ethnic groups. The report also addresses the challenges and opportunities faced by Bollywood in the international market, offering insights into financing, marketing, and distribution. The conclusion summarizes the findings and emphasizes the potential of Bollywood films to generate a positive response from international audiences, particularly through streaming services.

Bollywood

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Discuss whether there is a sustainable market for Indian movies in the United States and
Europe.....................................................................................................................................1
CONCLUSION................................................................................................................................2
REFERENCES................................................................................................................................3

INTRODUCTION
The term Bollywood drugs form Bombay as it is Indian Hindi language film industry where
based in Mumbai. In the year of 2017 Indian cinema produce 1,986 feature films with
Bollywood as largest filmmaker 364 in the ones in a same year (Dastidar and Elliott., 2020).
Some of the famous Hollywood movies like Lagaan, Bahubali, Dangal, Dilwale dulaniya Le
Jaenge and so on. There are many actions and thriller movies also made in Bollywood in which
famous actors like Shahrukh Khan, Aamir Khan , Salman Khan featured in it. This following
report the topic is related to to sustainable market for Indian movies weather in United States and
Europe along with investigate the target audience..
MAIN BODY
Discuss whether there is a sustainable market for Indian movies in the United States and Europe.
The Indian Film Industry crew 27% in 2017 on back of box office growth where many Indian
movies set a benchmark in Kinetic as well as in international market. According to the report
Federation of Indian Chambers of Commerce and industry the claims that some Indian movies
has created a marvellous job in global level such as Bahubali 2, Bahubali, Lagaan and so on.
Recently in 2020-21 Bollywood movie called Jallikattu you was nominated in Oscars for for its
best story line and excellent screenplay (Jackson, Ray and Bybell., 2019). Eventually many
superstar Bollywood films such as Shahrukh Khan's Aamir Khan, Salman Khan, Amitabh
Bachchan these actors are comes in A list actors, movies also featured in National as well as
international level. For example Bahubali
and Bahubali 2 set a marvellous benchmark in Bollywood vs Hollywood industry for its highest
opening collection and the quality of content it was too impressive audience appreciated a lot. As
now Netflix and Amazon one of the key platforms in which Bollywood movies use to released
the premier shows and it release worldwide.
Any Indian movie industry has came along in last two centuries where three hours of action Pak
drama dialogues dear song and dancers a witness globally. Indian distributor and exhibitor are
more respect towards Indian content where it is transcending beyond the audience in overseas
market.
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Gaining Global Audience: Some popular Indian cinema has come across at course of time
where they made lot of progress in certain areas such as financing marketing and distribution.
Asia marketer of Indian cinema attract to tell stories to connect audience worldwide which is the
most priority (Pizam and Tasci., 2019). CEO of Netflix Reed Hastings having a craze to launch
Indian cinema in their platform where Netflix giving it more audience and making people more
familiar with Indian content. A for Indian movies day have target international audience through
the platform of Netflix and Amazon Prime and certain movie theatres of USA and Europe.
CONCLUSION
It is inferred about above report of Bollywood movies sustainability within international
market such as Europe and USA. The explanation is generates within example of certain
Bollywood movies such as Bahubali, Bahubali 2 and Lagaan these are one of famous movies to
better generate positive response of audience. The target audience would be from Netflix and
Amazon prime video where these OTT platform premier Indian movie through world wide in
different languages.
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REFERENCES
Books and Journals
Josiam, and et. al.., 2020. Bollywood induced international travel through the lens of the
involvement construct. Anatolia, 31(2), pp.181-196.
Thomas, F.C. and Patel, N.K., 2020. TO EVALUATE SCOPE OF PRODUCT PLACEMENT
IN BOLLYWOOD MOVIES ON AUDIENCE.
Howe, A., 2020. Here Comes the (Bollywood) Bride. The Bride in the Cultural Imagination:
Screen, Stage, and Literary Productions, p.53.
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