Victoria's Secret Bombshell Perfume: Evaluating Advertising Objectives

This report examines the advertising objectives of Victoria's Secret Bombshell perfume, focusing on attracting women, evaluating market establishment, creating product awareness, increasing sales and profit, and building brand differentiation. The slogan "Essence of Women" effectively targets the female demographic and introduces the product to the market. The advertisement aims to create awareness, boost sales, and differentiate the brand. A strong advertising strategy helps capture the market, leading to increased sales and profit. The tagline reinforces the product's primary concept and creates desire among target customers. Ultimately, the advertisement seeks to establish the product and build brand awareness, contributing to Victoria Secret's market position.

Victoria Secret's Bombshell
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Table of Contents
Advertising Objectives................................................................................................................................2
Accomplishment with the advertisement.................................................................................................2
References...................................................................................................................................................4
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Advertising Objectives
The advertising objectives are as follows:
 To attract the women
 To evaluate the product establishment in the market
 To create awareness for the product within the market
 To increment the sales of the product
 To increase the profit of the firm
 To build brand differentiation within the market
Accomplishment with the advertisement
The advertisement is for the Victoria Secret bombshell which is the perfume for women. This is
one of the best perfume brands in the market and their advertisement is also quite effective for
attracting the customers (Priyankara, Weerasiri, Dissanayaka, & Jinadasa, 2017). The slogan of
this advertisement is "Essence of Women" and this is also the tagline which helps to attract
women within the market. With the help of this advertisement, the group can effectively
introduce their product within the market. The advertisement is one of the best ways that helps to
introduce the brand as well as the product within the market (Sangiorzan, & Constantinescu,
2017). With the help of this, the group can easily accomplish the creation of awareness for the
product along with the increment of sales in the business. A suitable and effective advertisement
is performed with effective communication skill which helps the brand to attract their target
customers in the market.
Differentiation of the product is another accomplishment that is being achieved by the group
with the help of advertisement. Victoria is a popular brand and for that advertising, its product is
essential to maintain the position within the market (Mostafa, & Bahman, 2014). It can be seen
that the position of any brand or product directly depend on the customers demand and this could
be managed with the help of suitable and effective advertisement. The fact is clear that a strong
advertisement process has the ability to capture the market and due to this, the brand enjoys
increment in sales as well as profit of the firm. The tagline of the advertisement helps to maintain
focus on the primary concept of the product. An effective advertisement also has the power to
create a desire within the target customers and in this case, the primary target is women (Salih,
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2016). It became essential for the brand to create effective brand value within the market with
the help of advertisement. For any brand and product, this process is highly essential as this help
to build the brand awareness and also acquire customers. Victoria Secret with their advertisement
also achieved the goal of the firm to establish their product.
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References
Mostafa, A. A., & Bahman, R. D. (2014). The effect of provocative visual advertisement on the
consumer. International Journal of Teaching and Case Studies, 5(3-4), 339-348.
Priyankara, R., Weerasiri, S., Dissanayaka, R., & Jinadasa, M. (2017). Celebrity endorsement
and consumer buying intention in relation to the Television advertisement for perfumes.
Management, 5(2), 128-148.
Salih, D. (2016). Brand Image and Self Image: A study on the semiotics behind Victoria’s
Secret’s visual communication and its impact on its target audience.
Sangiorzan, C., & Constantinescu, M. (2017). Experiential Marketing and Advertising
Efficiency–a Marketing Experiment. Journal of Emerging Trends in Marketing and
Management, 1(1), 249-257.
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