CUC100: Sustainable Tourism Development at Bondi Beach, Australia

This essay provides a comprehensive analysis of sustainability issues within the context of Bondi Beach tourism in Australia. It begins with an introduction to the concept of sustainability and its importance for economic growth and environmental protection, specifically focusing on the tourism sector. The essay then provides an overview of the current scenario at Bondi Beach, highlighting environmental challenges like carbon emissions and climate change, and their impact on tourism. It elaborates on the economic, social, and environmental aspects of sustainability, emphasizing the role of local involvement, education, and conservation. The essay explores principles related to sustainability, such as equality and communication, and proposes measurable strategies, like reducing departure taxes and involving tourists in activities like surfing, to achieve sustainable tourism development. The conclusion summarizes the key findings, emphasizing the importance of government policies and local participation in ensuring the long-term sustainability of Bondi Beach as a premier tourist destination.

Table of Contents
Introduction......................................................................................................................................2
Overview of scenario.......................................................................................................................2
Explanation on sustainability of economical, social, environmental and stockholder....................3
Principles related to sustainability and expected response..............................................................4
Measurement for achieving sustainability.......................................................................................4
Conclusion.......................................................................................................................................5
Reference list...................................................................................................................................6

Introduction
Sustainability reflects a concept of future improvement by increasing cultural and social
aspects of the specific country. Sustainability is important because it is a key to stable growing
economy. Thus, in context of tourism, it ensures that people or tourists in Australia are able to
get a pollution free environment in their holidays. In this study, Bondi Beach has been chosen to
understand the problem of sustainable development. Issues related to sustainability in tourism
sector have been elaborated along with sustainable factors like social, economic and
environmental aspects. In this study, the measurement and development of sustainable tourism in
Bondi beach has been discussed.
The thesis statement of study is to analyse importance of tourism in context of Bondi beach in
Australia.
Overview of scenario
According to Cheng & Wu (2015), sustainability is way of removing harmful elements
from environment as people can lead their lives in a healthy manner. In context of tourism, it is
necessary to reduce pollution of society to sustain business related to tourism industry. Bondi
beach is one the most beautiful place that is situated in eastern side of Sydney in Australia. The
most attracted items of this beach are its blond sand and bronzed bodies. Local people prefer this
place to celebrate their holidays and tourists like this place for its natural beauty (news.com.au,
2017). However, at present, due to excessive carbon emission, the natural beauty of Bondi beach
is being affected. Hence, the number of tourists is decreased and it leaves effect in the financial
status of tourism economy. It clearly reflects sustainability issue related to environmental factors
in specific country like Australia.
At present, it has been noticed that service quality of tourism sector is decreased. As
mentioned by Amelung & Nicholls (2014), the reason of degradation of tourism service is that
government authority of Australia is unable to enhance sustainability in tourist spots. Most of the
time, it is found that, due to the increase of manufacturing industry, carbon emission is increased.
As a result, natural resources like Bondi Beach get polluted. In addition to this, it is unable to
hold its natural beauty like blond sand and bronzed bodies around the beach. On the other hand,
Biggs et al. (2015) stated that environmental pollution in Australia affects its economic status in

tourism industry. After discussing nature of PCM (Passenger Movement Charge), it is seen that
rate of PCM is high in Australia, which decreases number of tourists. As a result, number of
tourists at Bondi beach is reduced. After increasing departure tax, people of different country
refuse to spend their holidays in Australia. In addition to that in 2012, carbon tax trading scheme
has begun. Moreover, in a report, it is mentioned that Waverley council tries to ban surfing as it
is limited within local people (news.com.au, 2017). It is another issue related to sustainability.
Climate change is also one the reasons that affect the Australian tourism. Due to global warming,
rainy season is disrupted and it leaves negative impact on tourists. If tourists of Bondi beach face
rain, it can ruin their happiness.
The scope of study is to enhance knowledge on importance of sustainability in tourism
sector and involvement of stakeholders. Forsyth et al. (2014) mentioned that due to sustainability
issue, stakeholders like government bodies, holiday planners, guides are affected. However,
because of carbon emission and global warming, climate is changed, which is considered as
passive stakeholder.
Explanation on sustainability of economic, social, environmental and
stockholder
In the opinion of Ruhanen, Whitford & McLennan (2015), sustainability in an industry
can be managed if local is involved in this sector. It supports sustainable economic development
through the retention of existing business and attracting the new business and investment holder.
In context of Bondi Beach, local holiday planners can be hired instead of foreign people and it
can enhance sustainability in tourism sector of Australia. This leads the country towards
development. In addition to this, small business like summing opportunity and surfing in Bondi
beach can enhance economic aspects.
On the other hand, social sustainability is based on concept of betterment of society and
education. Education play vital role in sustainability. Education is the backbone of the human
being. It leads the people from bad direction to the good direction. It teaches people how to
behave, how to talk to others. Hence, Valadkhani & O'Mahony (2015) mentioned that in order to
increase sustainability in tourism sector, people of society needs to learn various languages and
have knowledge of different culture. It is seen that 81.1% of people speak in Australian English
and other minority uses colloquial languages. It is mandatory to guide the tourist to know

different languages. The main motive of the sustainable development is to conserve the natural
resources and reducing the pollution.
Sustainable development is the development which fulfils the needs of present generation
without compromising the ability of future generation. According to Char-lee, Becken & Watt
(2016), if government is able to reduce carbon emission by making policy, it can enhance
sustainability in tourism sector. Beauty of nature attracts the tourist in context of nature tourism.
Hence, in context of Bondi beach, government needs to maintain it in regular basis for increasing
number of tourists in this place.
Principles related to sustainability and expected response
In order to sustainability in tourism sector, equality is one of the main factors that can
promote tourism services. It increases number of visitor of the country. Moyle et al. (2014)
mentioned that if government of Australia is able to maintain equality, it can provide positive
outcome. It may increase the population of visitors. Government ensures that tourists are able to
maintain their cultural value. It assists to enhance sustainability in this sector. In Bondi Beach,
there is inequality between tourist and local people. Hence, tourists cannot get scope to
participate in surfing. Therefore, tourists should be treated by giving special care. It is necessary
to give them a good service or provide them proper guidance.
Communication is very important in any field to interact with new people. In the opinion
of Ponting & O'Brien (2015), if people are able to communicate with others properly, it can
increase their interest related to specific topic. Government should provide a high-quality
guidance with good communication otherwise visitor may get de-motivated and not come again.
In context of economic development and maintaining sustainability in tourism, tour guides need
to given attention to their tourists. At the time of talking with tourist, one should be humble
enough. Therefore, proper communication is another principle in order to enhance sustainability
in tourism sector.
Measurement for achieving sustainability
In order to increase sustainability in tourism sector especially in Bondi beach, it is

necessary to remove the limitation of surfing among local people. As mentioned by Char-lee,
Becken & Watt (2016), if tourists are able to enjoy activities related to surfing, it gives positive
feeling to them. In addition to this, if winner is able to get prize, it can provide extreme
happiness to them. Hence, instead of banning surf in Bondi Beach, Waverley council can include
tourist in this activity by taking permission of government. It can take around 2-3 months for the
above-mentioned change in tourist spot. It can easily enhance sustainability in tourism.
On the contrary, in order to enhance sustainability, Australian government needs to
reduce PMC. Most of the time, it is seen that foreign tourists are not able to get visa within time
and departure tax is excessively high. Therefore, by reviewing policy, government can reduce
their tax. It can leave positive outcome in the tourism sector. The entire policy can be achieved
within 6-12 months. The sustainability products are helpful for the people as they are depending
upon improvement of the product quality where the products are competing which are made by
the conventional methods. The customer prefers the sustainable products over the traditional
products, with business recognizing the trend, globally.
Conclusion
In order to draw end line of study, it can be deduced that sustainability is an important manner,
which assists to develop the economic status of a venture. In addition to this, the scenario of
Bondi beach is chosen for identifying issue related to sustainability in an effective manner.
Sustainable principles have been elaborated along with its application for getting positive
outcome. Thus, thesis statement of study has been met in an effective manner. Measurement for
achieving sustainability is discussed in a proper way. However, in time of doing analysis, it is
monitored that if government of Australia is able to reduce tax and involve local people in their
tourism sector, sustainability can be achieved in an easy manner.

Reference list
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news.com.au (2017), Waverley Council wants to ban surfing at Bondi Beach, Retrieved from:
https://www.news.com.au/travel/australian-holidays/waverley-council-wants-to-ban-
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