Bonmarche: Analyzing Growth, Exit Strategies, and Business Plans

This report analyzes the growth planning and business strategies of Bonmarche, a retail company in the fashion industry. It begins with an introduction to growth planning and its importance, followed by a detailed business plan including an executive summary, goals, objectives, company description, product and service descriptions, SWOT and PEST analyses, and marketing and sales strategies. The report also covers organization and management, daily operations, and financial history, including funding sources and financial projections. Furthermore, it discusses exit and succession options, such as third-party management and selling to a third party, recommending the latter as the most profitable option. The conclusion summarizes key findings, emphasizing the significance of systematic management for achieving business goals. The report also includes references to relevant academic sources.

Planning for growth

TABLE OF CONTENTS
 Introduction
 Development of business plan
 Exit and Succession Options
 Conclusion
 References

INTRODUCTION
 Growth planning is a very essential tool which is used by owner of organization so that
they plan a track growth revenue.
 There are a lot of changes which are taking place in organization so that business can
get a competitive advantage but it has to be controlled properly.
 Organization which is going to be discussed in this report is Bonmarche which belongs
to fashion industry and is a private organization.
 Report will also discuss funds and exit strategies which are very important for the
retailing company to understand so that they can make the right decisions accordingly
which will help the retailing organization to expand themselves in country.

Development of business plan.
Executive Summary:
 This plan contains the detailed description about the Bonmarche which is the retail
company of clothing which sales the women's products to achieve the growth.
 They manufacture best quality of shirts in the business to gain attention of large
number of customer. This plan involves the marketing analysis which determine
strength and weakness of the company.
 This plan covers the goals, objectives, different strategies of marketing which evaluates
the structure of the company.
Goals:
 The goal of Bonmarche is to provide effective quality, stylish and affordable cloths to
the women that they will feel fabulous about themselves.

Cont…
Objectives:
 To increase the profits by 20% in 2 years.
 To expand the market share of business.
 To generate customer awareness within the country
Company Description:
 Bonmarche is the clothing of women's companies which sales large variety of
products and services in market.
 Due to negative effects of Brexit they faces problems in their success and growth so
they wanted to expand the business in market by increasing the sales of women's
products.

Cont…
Product and Service Description:
 Different variety of products and services of
women's have best quality, affordable and comfortable which
attract large number of women in the market.
 The women's products includes casuals and formal, outerwear
and accessories which is designed for all sized women's.

Cont…
SWOT analysis:
 Strength: Bonmarche have strong networks of distribution so that the
products and services are easily available to all the customers. They have the
best structure of cost so they sells their products in low prices to customer
 Weakness: Most of the property of Bonmarche is rented so it is negative
point for the business. There is the lack of mobility of shoppers of business.
 Opportunities: In current days there is increase in the number of internet
users so Bonmarche have great opportunities to expand their business with
the helps of online sites. With the helps of social media like Facebook,
Instagram etc. they will gain attention of customer and sells products and
services to reach the growth.
 Threats: There is the high threat of new entrant in the market which affects
business of Bonmarche. Rapid increases in the demands of clothing products
will also affects the business.

Cont…
PEST analysis
 Political: This factor will affects the long term sustainability profits
of business of Bonmarche. If high stability of politics it will gives
good and effective environment at the workplace.
 Rapid changes in politics will negatively affects the performance of
business. Government will helps the business by maintain good
working environment. Different laws are applied by the government
which affects the business sales and purchase.
 Economical: Increasing in the rate of economy will leads
to growth and success of business. Growth of GDP will makes the
business profitable and increases the chances of growth in market.
 Decrease in the rate of GDP will affects the proper functioning of
business

Cont…
Marketing and Sales Strategy:
 Business uses various marketing strategies which attract people towards the products
and services and achieves target.
 With the use of social media they will promote their products in market.
Organization and Management:
 The Bonmarche will contribute the efforts of all the employees towards the one
common goals of achieving the growth in future.
 The employees will works in the most appropriate way which helps to achieve the
objectives.

Cont…
Daily Operations:
 They attracts the customer by giving discounts in products and treat them gently when
they come in stores of the Bonmarche.
 From effective services in the stores company will gain the attention of customer
towards the products and services.
Financial History and funding:
 Growth of company is affected due to the effects of Brexit and faces many loses.
 They uses bank loan as the sources of funding which helps to run the business
practices effectively.

Cont…
 Financial Plan and Projections:
Start-up expenses Amount (£)
Legal 1500
Promotional material 200
Contractors 600
Insurance 100
Computers 300
Others 200
Total 2900

Cont…
Start-up assets Amount (£)
Cash required 25000
Start-up inventory 15000
Other current assets 7000
Long term assets 50500
Total assets 97500
Total requirements 100000