Booking.com: Enhancing Online Presence and Tool Development

This report focuses on a project proposal for Booking.com, exploring the development of an online tool to enhance customer experience and address current challenges. It begins with a SOSTAC analysis of Booking.com, followed by an examination of the company's online presence and the issues it faces, such as data confidentiality. The report then outlines various ICT tools and strategies, including the Technology Acceptance Model and the Internet of Things, to improve the company's performance. The core of the proposal involves a new feature alerting customers to nearby COVID-19 cases. The report concludes with recommendations to leverage technology for improved customer service and market share, particularly in the context of the travel and leisure industry. References from various sources are included to support the analysis and recommendations.

Assessment

Table of content
• Introduction
• Title of Project
• About Booking.com
• SOSTAC Analysis
• Summary of The ICT and online presence issues
• Strategies, tactics and ICT tools/applications/systems
• Summary of recommendation
• Conclusion
• References

Title of Project
“Proposed plan for the creation of online tool/s for the
organisation” - booking.com

About Booking.com
Booking.com is a global company dealing in the travel and
accommodation service. The owns a website through which it offers its
service to the customers. The website has listed over 28 million listings
and the site is now available in 43 languages.

SOSTAC Analysis
The company is planning to introduce the
online tool in the form of a feature which
involves a spark to the customer at the
time of check in or availing the service
regarding the Covid 19 positive patient or
any unwell person in its nearby location
of about around 500 metre radius.

Summary of The ICT and online
presence issues
The company Booking.com has been facing several online issues which
has become hurdle in its working. The company has been facing
issues like-
Lack of trust
Lack of reliability on private sector
Issues of data confidentiality
Presence of confidentiality in the information stored by the people and

Strategies, tactics and ICT
tools/applications/systems
There are many tools of ICT which are called the modern tools
of ICT which includes internet, emails, website, computer,
etc. Through this, ICT helps in managing the operations of
Booking.com so that it can enhance its presence in the
global reach.

Summary of recommendation
It is recommended that the company Booking.com can use the
following to cope with the issues and deploy strategic
technology in the organisation-
Technology acceptance model to maintain secrecy and
confidentiality of the customer data.
Internet of thing
Internet of everything

Conclusion
The Booking.com company by adding this feature would make
the strong position in market. As with this feature being
provided by the company would attract more customer base.
The COVID created the major concern of health and
affected the travel and leisure industry largely. With this
added feature the company would gain more market share

References
Hausmann, A. and Weuster, L., 2018. Possible marketing tools for heritage
tourism: the potential of implementing information and communication
technology. Journal of Heritage Tourism, 13(3), pp.273-284.
KUMAR, K., 2016. DETERMINANTS OF GROWTH AND CHALLENGES
IN HOTEL INDUSTRY: A STUDY OF BUDGET AND LUXURY
SEGMENTS OF HOTEL BUSINESS IN INDIA. Clear International
Journal of Research in Commerce & Management, 7(7).
Lanquar, R.G., 2020. Scenarios for a Smart Tourism Destination
Transformation: The Case of Cordoba, Spain. In Smart Systems Design,
Applications, and Challenges (pp. 326-340). IGI Global.