MIS500 Assessment: Hospitality Industry Disruptions and Technology Use

This research report examines the significant disruptions faced by the hospitality industry due to the emergence of platforms like Booking.com, Stayz, and Home Away. It explores the influence of these technologies, including the use of monolithic and microservice software architectures. The report analyzes strategies such as surge pricing and the adoption of technologies like "Flypay" to enhance consumer experiences. Furthermore, it discusses the next paradigm in the industry, emphasizing the importance of anticipating future trends, incorporating innovation, and investing in artificial intelligence to maintain competitiveness. The report concludes by highlighting the overall impact of these platforms on the operations and future direction of the hospitality sector.

Research Report

Table of Contents
INTRODUCTION...........................................................................................................................1
Influence of booking.com, Stayz and Home Away technologies on hospitality industry..........1
Different Architectural software.................................................................................................1
Next Paradigm.............................................................................................................................2
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................4

INTRODUCTION
Information system is defined as an incorporated set of elements that duly include
allocation, storage and processing of data in order to render digital products, knowledge and
information (Anagnostopoulou and et. al., 2020). Organisations mainly perform their operations
while depending upon information system in order to effectively fulfil their organisational
objectives (Rashideh, 2020). With the assistance of this entity can execute their operations
related to interaction of stakeholders as to gain more competitive advancements. In order to
accomplish this objectives they undertake significant advantage of various form of paradigms
that further allow them to ensure their long term sustainability in respective market. Present
report has been conducted on disruptions that has been facing by hospitality industry because of
new arrivals like Booking.com, Stayz and Home Away.
Influence of booking.com, Stayz and Home Away technologies on hospitality industry
There is significant impact has been faced by hospitality industry due to formative
disruptions made by entities like booking.com, Stayz and Home Away (Coldiron, 2020). This
further lead towards Australian government to undertake necessary actions, in this they offer
recommendation to hospitality industry to take use of surge pricing strategy in order to compete
with the entities like booking.com, Stayz and Home Away, as hospitality industry faced high
amount of financial debts (Buhalis and Yen, 2020). Along with this, in order to overcome with
these issues hospitality industry can undertake use of “Flypay”. With the help of this
organisations within respective industry can significantly allow their consumer to select
their restaurant or bar location in the app, enter their table number and have their bill instantly
retrieved.
Different Architectural software
Organisations like booking.com, Stayz and Home Away are undertaking use of
monolithic software architectural (Gunden, Morosan and DeFranco, 2020). It effectively creates
cloud applications in this each and every application is built as a set of services. Further it has
been evaluated that every service duly runs in its own processes and communicates through
application programming interfaces (API) (Alrawadieh, Alrawadieh and Cetin, 2020). In
addition to this it has been evaluated that in there is requirement of any form of alterations or
modifications in any of the section of the application, in this case only that aspect undergoes
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through the process of modifications along with redeployed rather than going through overall
application redeployment as well as modifications. According to the formative evaluation this is
being determined that microservice architecture is termed as an approach through which
development of large enterprise applications can be undertaken that further include various form
of small set of units that being defined as service (Baumgart, 2020). In this, this is being
identified that each and every services is being individually developed, deployed and tested.
Further according to the evaluation it is being determined that each and every service
significantly shared database or storage system that later can be segregated in small segments.
While on the other hand with the use of Microservice proper load balancing, service discovery,
traffic and routing management, fault injection can be assured that further offer many
advantages.
However, this is being determined that in order to gain more competitive advancements
hospitality sector can effectively undertake use of hotelogix, it is basically a cloud-based hotel
management system that further allows entities within this sector to take advantage of next-gen
capabilities in order to gain more effective competitive advantages. In addition to this, as per
according to the formative evaluation it has been identified that there are different type of
disruptive technologies assistance that has been undertaken by entities like booking.com in order
to gain more significant advantages (Zach, Nicolau and Sharma, 2020).
Next Paradigm
As per the evaluation it is being evaluated that leading challenge is anticipation of future
in fine way in context to next paradigm which will significant going to be undertaken into
account by hospitality or booking.com paradigm (Abubotain and Chamakiotis, 2020). It mainly
include anticipating the form of new services as well as technologies are going to be offered by
them. However, in order to make this successful it is essential to studies of innovation are being
duly incorporated with marketing as to effectively adjudge necessities and tendencies in terms to
hospitality context that are being looking by consumers. It is one of the most important as well as
essential element, as it is holding formative responsibility in order to evaluate futuristic needs
and wants of potential set of consumers and marketplace.
Further as per according to the evaluation, this is being evaluated that aspiring projects
upon which booking.com is looking forwards are their partnering with Southeast Asian ride-
sharing service Grab and A one-stop shop for all travel needs (Gunden, Morosan and DeFranco,
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2020). It indicated that these entities are looking forward to undertake use of information
systems in a well define and effective manner as to satisfy customers with best. However, this is
being duly evaluated as as to effectively execute their project it is essential for company to
emphasize upon government regulations. Along with this they are also require to make heavy
investment in artificial intelligence. In addition to this, it is essential for other competitors of
booking.com to make significant investment in the artificial intelligence in order to serve
customers in more effective and efficient manner. It will further lead entity to increase their
competence in respective industrial sector.
CONCLUSION
As per the above mentioned report it has been concluded that entities like Booking.com,
Stayz and Home Away have significantly impacted hospitality industry operations. As it has
been evaluated that numerous form of harnessed information system power and undertake use of
effective business model in order to satisfy customers with great effectiveness. Further this has
been duly evaluated there there are some certain form of technological advancements that have
been opted by respective segment.
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REFERENCES
Books and Journals
Anagnostopoulou, S.C and et. al., 2020. The impact of online reputation on hotel
profitability. International Journal of Contemporary Hospitality Management.
Baumgart, P., 2020. Digital Pricing. In Entrepreneurial Opportunities. Emerald Publishing
Limited.
Alrawadieh, Z., Alrawadieh, Z. and Cetin, G., 2020. Digital transformation and revenue
management: Evidence from thZach, F.J., Nicolau, J.L. and Sharma, A., 2020e hotel
industry. Tourism Economics, p.1354816620901928.
Buhalis, D. and Yen, E.C.S., 2020. Exploring the use of chatbots in hotels: technology providers’
perspective. In Information and Communication Technologies in Tourism 2020(pp. 231-
242). Springer, Cham.
Coldiron, H., 2020. The Disruption and Product Life Cycle of the Vacation Rental Management
Market in Sunriver, Oregon: A Microcosm into the Changing Industry.
Rashideh, W., 2020. Blockchain technology framework: Current and future perspectives for the
tourism industry. Tourism Management, 80, p.104125.
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Engeset, A.B., 2020. “For better or for worse”–the role of family ownership in the resilience of
rural hospitality firms. Scandinavian Journal of Hospitality and Tourism, 20(1), pp.68-84.
Khan, M.A., 2020. Technological Disruptions in Restaurant Services: Impact of Innovations and
Delivery Services. Journal of Hospitality & Tourism Research, 44(5), pp.715-732.
Cismaru, L. and Iunius, R., 2020. Bridging the Generational Gap in the Hospitality Industry:
Reverse Mentoring—An Innovative Talent Management Practice for Present and Future
Generations of Employees. Sustainability, 12(1), p.263.
Zach, F.J., Nicolau, J.L. and Sharma, A., 2020. Disruptive innovation, innovation adoption and
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Gunden, N., Morosan, C. and DeFranco, A., 2020. Consumers’ intentions to use online food
delivery systems in the USA. International Journal of Contemporary Hospitality
Management.
Abubotain, F. and Chamakiotis, P., 2020. FinTech in the Saudi Context: Implications for the
Industry and Skills Development. In Advanced MIS and Digital Transformation for
Increased Creativity and Innovation in Business (pp. 188-208). IGI Global.
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