Strategic Sales and Marketing Plan for a Bookkeeping Company

This project outlines a strategic sales plan for a bookkeeping firm seeking to expand its services and market reach. The plan addresses the firm's current situation, including its strengths (loyal customers, good service) and weaknesses (lack of marketing, limited services). It proposes the introduction of payroll and accounting services, analyzes the market for these services, and outlines strategies for market penetration, product development, and customer service. The plan includes sales forecasts, organizational structure changes, and the implementation of Customer Relationship Management (CRM) software to improve sales, profitability, and customer loyalty. The project emphasizes the importance of strategic sales, customer service standards, and employee compensation to achieve business growth and success. The firm aims to leverage its existing customer base and expertise to capture a larger share of the market and increase revenue. The project also references relevant academic sources to support its recommendations.

Strategic Sales
Plan
Accounting firm.

• Our company is a well known Bookkeeping
firm.
• We are experts in book keeping for last 10
years.
• The business is run by only 4 members.
• We have loyal customers for some many
years.
• Our customer service is liked by all and they
refer us without any marketing.
About the company!!

• The business is surviving on existing clients
for years.
• We are adding 3 to 4 clients each year
without any marketing efforts.
• The strength of our business is known by the
feedback from our clients.
• No extra cost, family members are involved
in the business.
Advantages of no change in the business:

• Loss of new market and new clients.
• Loss of revenue and loss of profit.
• Absences of strategic marketing plan is
hampering new sales.
• Competitors are capturing the market.
• No new service added for expansion.
• Processing less orders due to lack of
employees.
• No online presence.
Disadvantages of no change
in the business.

• As the company has gained a good amount
of loyal customers.
• We can expand our business in different
domains.
• The two domains as we plan to introduce
are :
Solution to The Loss of
market.
Payroll service Accounting service

• It is handling of attendance, payroll taxes and compensation of
the employees and workers.
• It is a very complicated work. It needs a lot of detailing and
processing huge data.
• There are many payroll companies who charge huge amount to
its customer.
• We will provide advantage over it by reducing the cost and
providing discounts for our service.
• We have a new hire in our business family. She is A CPA and will
handle the Payroll service.
• If the orders increase then we shall hire more fulltime CPA or
invest in payroll software. (Ainsworth, 2017)
Our Payroll Service Strategies:

• To improve the performance the business.
Companies pushes the operational limit and
infuses new products in their service line.
• The US market for Payroll service is $ 23.5 billion
by the end of 2022.
• These existing companies only capture the 56.7%
of the market.
• Some of the examples of Payroll services in the US:
• SurePayroll (Paychex), PayUSA, MyPayrollHR,
Coastal Human Resource Group, Intuit, ADP,
BenefitMall, and PAYweb.
Market for Payroll service in
USA

The Graph of the Payroll market
that we have to capture by 2020...

• This is our new business which shall bring more
revenue to the company.
• It will include tallying, taxation,
• The accounting service will be based on the
services requested by the client.
• The work will be handled by the new CPA hired.
• The cost will be very low initially so there is a
huge expectant of profit.
• We shall be introducing the new service
through marketing.
Strategies for New
Accounting Service

• In last five years, the Accounting Services
industry has grown by 4.8% to reach
revenue of $120billion in 2019 only in US.
• Total number of service provider are
102219.
• It still requires a 50% more increase in the
service.
• Each year 1.8 % of growth of employment
in this sector.
Growth and opportunity in
the Accounting Service

• Our existing clients are asking for more
services related to accounting and payroll
handling.
• We cant miss the market as now we are
more confident with added experience and
employee.
• We shall be capturing the market with more
effort in marketing and our customer based
service.
Why will companies choose our
Payroll and accounting service

• Strategic sales plays a very important role in
making a business successful.
• It maximizes the sales
• Increases the profit.
• Improving future objectives
• Increasing growth and development
• Expanding the organization.
• Branding the services (Zunarni , 2017)
Importance of sales program