Bookland Hotel Report: Functional Areas, Leadership, and Globalisation

This report provides a comprehensive analysis of Bookland Hotel, a UK-based hospitality business. It begins by identifying the key functional areas within the hotel, including human resource management, marketing, food and beverage services, food production, finance and accounts, housekeeping, and front office operations. The report then examines the crucial role of communication in both leadership and management, highlighting its significance in motivating employees, facilitating negotiation, and driving organizational goals. Furthermore, the report identifies the current drivers of globalization affecting Bookland Hotel, such as declining trade and investment barriers, technological advancements, market drivers, cost drivers, and competitive pressures. Finally, the report compares and contrasts two leadership styles: task-oriented and people-oriented leadership, providing insights into their respective advantages and suitability for different situations, considering factors like time pressure, team experience, and team size. The analysis demonstrates how effective leadership and communication contribute to the hotel's success in a globalized business environment.

Business

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
TASK ..............................................................................................................................................3
1. Identification of functional areas of Bookland hotel and its hierarchy of management. 3
2. Communication is central to leadership and management ..............................................4
3. Identification of current drivers of globalisation ..............................................................5
4. Comparison of two leadership style . ...............................................................................7
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
A business can be referred to as economic system where products or services are
exchanged for money. It is basically a occupation where sales and purchase of goods as well as
services are done in order to make profit. The main aim of establishing business is to earn
profit. Business can also be considered to be as an enterprise facilitating trade practices in order
to earn revenue.
The report will have focus on identification of the functional areas in Brooklands
company. It is basically a UK based company which offers accommodation and food services to
customers. Study emphasizes on analysing the significance of communication in context of
leadership and management. It will also highlight the current drivers of globalisation.
TASK
1. Identification of functional areas of Bookland hotel and its hierarchy of management.
Bookland is UK based small medium enterprise in UK. An organisation offers
accommodation and food services to customers. Business entity consists of team of highly
skilled and talented workforce. Brooklands hotel is among the top ten small medium enterprises
in UK. The manager in an enterprise is highly supportive and all the team members are highly
motivated. In context of Bookland hotel, employees has plenty of opportunity to foster their
professional growth. Line manager in an enterprise directly appreciate workers for making their
significant contribution in accomplishment of business objectives (Burke, 2018.). The mission of
an enterprise is to fulfil the expectation of their team member and also to provide quality services
to their customers. Vision of an enterprise is to achieve leading position in an industry.
Management in an enterprise provide equal treatment to business owners, team members,
shareholders and customers. Bookland is among the companies which has high level of
engagement. There are number of organisational structure. The structure of companies basically
dependents of the size as well as nature of business. Different types of organisational structure
are hierarchical structure, matrix structure (Weerakit and Beeton, 2018. ). Line organisational
structure, divisional , network structure, team based organisational structure. In context of
Brook land hotel, an enterprise has functional divisional structure. Bookland firm consists of
few functional division which are mainly responsible for performing the different tasks. In
context of Brookland have only few functional areas these are lobby, meeting room , pool and

dining areas which can be utilised for different purpose. The different types of functional areas
in Brooklands hotels are :
Human resource management : The human resource department in Brookland hotel is mainly
responsible for managing people and other business activities. In addition to this, main duty of
Human resource department in the Bookland hotel is to recruit highly skilled and talented
workforce. They are responsible for developing policies, regulations and for providing training
to workers. Performance management and salary processing is also the core tasks of Human
resource manager.
Marketing: It is the functional division in Brookland which is mainly responsible for
promoting goods or services offered by an organisation. They are mainly responsible for
ensuring that goods are being delivered to customers at right time. It is the duty of marketing
department in Brookland company to collect the information related to the customers needs and
provide the same to an enterprise (Koo, Kim and Kang, 2018.).
Food and beverage service department : The food and service department in Brookland hotel
is mainly responsible for delivery the food services to customers on their desks.
Food production department : It is the functional division in Brookland hotel which is mainly
responsible for preparing the food for guests.
Finance and accounts department : Role of accounts functional division in Brookland hotel
is to prepare the financial report and record the all business transactions on routine basis. It is
the duty of finance department to arrange the funds that are needed in order to fulfil the
requirements of different business operations.
Housekeeping department: It is the functional unit in Brookland hotel whose duty is to
manage the guest rooms and to make sure the cleanliness at public areas.
Front office department: This functional division in Brookland hotel is mainly responsible for
welcoming guest and for providing them with information about the goods or services which
are offered by an organisation.
2. Communication is central to leadership and management
Communication is central to leadership and management as it assist leaders as well as
manager in motivating the team members to increase their participation in business activities
and to make their significant contribution in accomplishment of desired business objectives. It is
the communication which is considered to be as central to complete management procedure. An

effective communication skills allows manager to share information and develop strong
interpersonal relationship with employees at workplace. In contextual of management , an
effective communication is central in order to facilitate negotiation. An effective communication
is central to management as it assist in driving organisation towards accomplishment of desired
objectives (Hassi, 2019.). It is an effective communication skills which enables mangers to share
their expectations from employees.
In context of leadership, communication is central to modern day leadership. The leader
in Brookland hotel required to develop both hard and soft skills as it will assist their team
members in eliminating the challenges which might occur in performing the activities at
workplace. The leaders are required to develop an effective communication skills as it will
assist them in developing the good relationship with their team members. An effective
communication as well as leadership is closely interrelated (Why communication is essential for
great leaders, 2018.). An effective communication enables both leaders and managers to
develop the understanding and belief among employees. In context of Brookland hotel,
manager by communicating directly with workers can encouraged them to follow the principles
as well as values which their leaders intends to inculcate in them. In context of leadership,
leaders through an effective communication can develop the sense of responsibility among their
followers. In context of Bookland hotel, manager and leader in an organisation can have
meeting with employees at regular interval of time, as it is the strategy which will assist them in
addressing the issues which are faced by workers in performing their roles at workplace. In
addition to this, through effective as well as continuous and transparent communication ,
manager or leaders in Brookland company can provide high level of satisfaction to workers
which is essential in order to increase retention rate.
3. Identification of current drivers of globalisation
Globalisation can be defined as a procedure through which an enterprise develop
international influence or operates business at global level. In context of Brookland hotel, the
main drivers of globalisation are :

Decline in trade barriers : This is the key driver of globalisation. The decline in trade barriers
and low tariff has encouraged Brookland hotel to import as well as export goods to other
countries.
Decline in investment barriers : The increase in the flow of investment from the foreign
countries and easy availability of funds for expanding the business has positively influenced the
Brookland hotel to grow as well as expand their business at international level. In addition to
this, with the investment international organisations are also making investment in the facilities
which are acquired by domestic firms (Carrión Ramírez and Flores, 2018). International
enterprises are also bringing the expertise as well as global connections which has provided
small firm an ease in expansion of business, it is the factor which has encouraged Brookland
hotel to expand business at global scale.
Technological advancement: It is considered to be as one of the important drivers of
globalisation. The advancement in technology has provided business entities an ease in
gathering the information about overseas markets and coordinate activities large scale.
Emergence of world wide web has enabled quick sharing of information. It is the advance
technology which has inspired Brookland hotel, to promote their business at international level.
It has alos encouraged business entity to deliver services to international clients.
Market drivers: In relation to Brookland hotel, the limited scope of growth in domestic
market has encouraged an organisation to expand business at international level. Decline in the
demand of specific products or services due to poor economic condition that has further lead to
the decline in profitability has encouraged firm to expand business at international level.
Costs driver: Increase in the costs of labour and raw material in the country has encouraged
Brookland hotel to import the goods or services from other nation (Drivers of Globalization,
2019.). In context of Brookland hotel, international opportunities to create economies of scale
and high product development costs has encouraged an enterprise to expand business at global
scale.
Competitive driver : In context of the small medium size business liker Brookland hotel,
increase in level of competition within hospitality industry has encouraged an organisation to
expand business in other country. Due to the increase in the intensity of competition, Brookland
hotel has to face the difficulty in maintaining its concentration on the core business function
which further has adverse effect on the quality of services provided and also ion the performance

of an enterprise. It is the issue faced by Bookland hotel which has inspired firm to expand
business.
4. Comparison of two leadership style .
Leadership could be referred to as potential of an individual to lead of group of people in
successful manner. In context of Brookland hotel, Leader in an organisation is really supportive
in nature, they support people in completing their tasks in systematic manner. The selection of an
appropriate leadership style is very much crucial as it could have significant effect on the
behaviour as well as performance of employees (Comparison of leadership styles to different
factors, 2014). The leadership style can be categorised into two these are Task oriented
leadership and other is people oriented leadership style. Task oriented leadership can be defined
as behavioural approach in which leaders mainly emphasizes on tasks which are required to be
performed for accomplishing desired goals. On the other other hand leaders with the people
oriented leadership style have focus on motivating and supporting people.
Comparison between different task oriented leadership style are :
Styles Authoritarian Transactional Bureaucratic
leadership
Time pressure It is the type of
leadership which
enables leaders to
share clear as well as
direct instructions.
Authoritarian
leadership helps in
making quick
decisions.
Leaders with this type
of leadership style
punish followers if
they did not perform
well. They also reward
their team members
for good performance.
It is the leadership
style where leaders
make decision based
on the rules and
regulations.
Experience of team
members
Authoritarian is the
leadership style which
is suitable for both
experienced as well as
inexperienced team.
In context of
transnational
leadership, leader can
introduce punishment
for inexperienced team
It is the leadership
style which can be
utilised by leader in
Brookland hotel for
managing both

and launch reward
system for experienced
team .
experienced as in
experienced team , as
all the tasks are to be
performed according
to set guidelines.
Size of team It is leadership style
suitable of large group
of employees.
An appropriate of big
team
Suitable for small
team.
Advantage This leadership style
enables leader to make
quick decision.
It allows followers to
get the clear
instruction and
information about the
expectation of leaders.
Disadvantage Lack of creativity and
initiative.
Lack of flexibility can
lead to high level of
dissatisfaction among
followers.
Lack of flexibility can
lead to confusion.
People oriented leadership style
Leadership style Democratic Laize fiare Transformational
leadership
Time pressure Leaders with
democratic leadership
style takes lot of time
in discussion before
making any decision.
It is the leadership
style where leaders
given team members
an authority to make
decision.
Leaders with this type
of leadership style
command their
followers.
Experience of team
members
It is the leadership
style which is best
Laize fiare is an
appropriate for those
It is the leadership
style which is best

suitable for the
experienced team.
leaders who have team
of highly
knowledgable and
skilled people.
suitable for both
experienced and
inexperienced team.

Transformational leadership style is most suitable for global organisation, as leaders
with this leadership style has ability to retain workers and customers (Bush, Bell and
Middlewood, 2019.). Leaders with transformation leadership style engage completely with
people and seeks to satisfy their requirement along with business needs at international level.
CONCLUSION
It has been concluded from the above that communication is central to leadership as it
assist leaders in motivating other people. The other fact which has been summarised from the
above is that the main drivers of globalisation are competition , advancement in technology ,
market driver etc.
It has been suggested that the leaders in Global company can use Transformational
leadership style which will assist them in managing people at international level.

REFERENCES
Books and Journals:
Bush, T., Bell, L. and Middlewood, D. eds., 2019. Principles of Educational Leadership &
Management. SAGE Publications Limited.
Carrión, I.A.D., Ramírez, M.C.L. and Flores, J.C.M., 2018. TRANSFORMATIONAL
LEADERSHIP AND GENDER IN 4 AND 5 STAR HOTELS IN TIJUANA
(MEXICO). Cuadernos de Turismo, (42), p.609.
Hassi, A., 2019. Empowering leadership and management innovation in the hospitality industry
context: The mediating role of climate for creativity. International Journal of
Contemporary Hospitality Management.
Koo, D.W., Kim, M.S. and Kang, Y.W., 2018. Humor in Leadership: Perspective of the Hotel
Industry. In Advances in Hospitality and Leisure (pp. 149-159). Emerald Publishing
Limited.
Weerakit, N. and Beeton, R.J.S., 2018. Leadership competencies for hospitality management
staff in Thailand. Journal of Human Resources in Hospitality & Tourism, 17(3), pp.314-
339.
Burke, R.J., 2018. Human resource management in the hospitality and tourism sector.
In Handbook of Human Resource Management in the Tourism and Hospitality Industries.
Edward Elgar Publishing.
ONLINE:
Comparison of leadership styles to different factors.2014 .[ONLINE]. Available
through :<https://simpleask.net/leadership-styles-comparison/> .
Why communication is essential for great leaders.2018.[ONLINE]. Available
through :<https://www.theglobeandmail.com/report-on-business/careers/careers-
leadership/why-communication-is-essential-for-great-leaders/article4098019/> .
Drivers of Globalization.2019.[ONLINE]. Available through
:<https://www.mbaknol.com/global-business-environment/drivers-of-globalization/> .