This report provides a comprehensive brand analysis of Boost Juice, examining its market description within the juice and smoothie industry, target market, and key competitors. It identifies critical brand problems, such as product diversification away from its core health-focused mission, high sugar content, and negative publicity. The report applies brand theories like brand loyalty, Keller’s CBBE model, and value-based brand theory to analyze these problems, highlighting inconsistencies between the brand's promise and its actions. It recommends strategies to improve brand performance, including a focus on core ingredients, product diversification, and better communication. Moreover, the report suggests maintaining the original mission statement and developing customer relationships to enhance its market position and appeal to the health-conscious customer base. The report also suggests improvements like competitive pricing, technological advancements, and improved customer service to enhance the brand performance.
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