This report analyzes the planning process for Boost Juice Bars, focusing on the company's potential for expansion through franchising. The report begins with an introduction outlining the objective to assist a boutique marketing consultancy client interested in owning a Boost Juice Bars franchise. It then proceeds to analyze situational factors, including customer orientation, market characteristics, and product features, along with PEST and SWOT analyses. The PEST analysis examines political, economic, social, technological, environmental, and legal factors impacting the business. The SWOT analysis evaluates the company's strengths, weaknesses, opportunities, and threats. Based on these analyses, the report provides recommendations on target market selection, optimal location, product customization, and a launch communications plan. The report concludes with estimated outcomes and a summary of key findings, offering a comprehensive overview of the strategic planning process for Boost Juice Bars and its potential for business development.