Climate Change Response: A Case Study of Boost Juice Bars

This case study analyzes Boost Juice Bars' approach to climate change and sustainability. It begins with an introduction to the company, its operations, and its market position within the Australian food and beverage industry. The report then examines Boost Juice's marketing strategies, focusing on how they align with the brand's commitment to healthy and sustainable practices, including the use of real fruits and vegetables, product customization, and eco-friendly packaging. A SWOT analysis evaluates the company's strengths, weaknesses, opportunities, and threats related to sustainability and climate change. The study further explores the implementation of these strategies, particularly concerning renewable resources and waste reduction. The conclusion summarizes the company's efforts, emphasizing its focus on customer health, environmental responsibility, and the challenges it faces in maintaining sustainability. The report also provides recommendations on how Boost Juice can further enhance its sustainability initiatives and contribute to a more sustainable future for the industry.

Running head: BOOST JUICE BARS
BOOST JUICE BARS
Name of the Student
Name of the University
Author note

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Table of Contents
Introduction................................................................................................................................2
Marketing strategy to Boost juice bars.......................................................................................2
Implementation of strategies to Boost juice bars.......................................................................3
SWOT analysis of Boost juice bars...........................................................................................4
Strengths.................................................................................................................................4
Weaknesses............................................................................................................................4
Opportunities..........................................................................................................................5
Threats....................................................................................................................................5
Sustainability of Boost juice bars...............................................................................................5
Conclusion..................................................................................................................................6
References..................................................................................................................................7

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Introduction
Boost juice bars is into the food and beverage industry of Australia, and the company
was founded by Jannie Allis in the early twenties or in 2000 (Juice, 2020). The company has
its headquarters in Chadstone, Melbourne and the area served by the company is vast,
including many other international countries like India, New Zealand, Chile, The United
Kingdom and many others. The first store of this company was situated in a location near
Adelaide, South Australia. Boost juice bars specialize in selling varieties of fruit juices and
smoothies to its customer, thus quenching their thrust (Juice, 2020). This report will discuss
the current marketing strategies and policies undertaken by Boost juice bars, SWOT analysis
of the company, implementation of the strategies adopted by Boost juice bars in relation to
the climate change and sustainability and finally the sustainability of Boost juice bars.
Marketing strategy to Boost juice bars
The main focus of the marketing process is to provide a shape to the organization and
satisfy the customers (Fahmi, Fathoni and Harini, 2019). For any organization, the core
concept of the strategy related to marketing is the execution of the marketing mix for the
enhancement of sales of the current product (Lee, Reynolds and Kennon 2003).
Boost juice was able to enter the healthy fast food market, man focus being on
building a brand that provides healthy living in a way that is tasty and fun at the same time.
Boost juice uses real fruits and vegetables which was unique and different from others. This
helped in giving a shape to the company. All the products manufactured by Boost juice is
reviewed for its quality of nutrition and taste, thus offering a deep assortment to the
consumers consuming the products from this company.
The main strategy that helps Boost juice bars in having an advantage over others is
that the customers can make a customization in the product and meet the dietary requirements

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if any by the customers. This helps in keeping the environment safe as all the precautionary
measures are implemented beforehand by the company before launching any product in the
market. Product development and innovation of the product through sustainable resources is
the major concern for Boost juice. Thus, the company takes up this challenge and provide the
customers with the best deliverables that is nutritious and healthy for both, environment and
the customers (Marouf 2016).
Positive reviews from the customers and providing better service to the customers will
help in increasing the profits for the company. Most of the people are now converting being
more health-conscious. Boost juice bars follow the same social trend and avoid the use of
harmful preservatives, artificial sweeteners and other flavours. Instead, the company uses
low-fat materials for making products for their customers. The organization is into making of
the products that are environmental friendly and have potential benefits related to that of the
environment.
Implementation of strategies to Boost juice bars
There are several ways by which the company implements the strategies developed,
and there are certain recommendations that could help the company to perform better in the
long-run (Rothaermel 2016). Since the major focus of the company is to provide the
customers with nourishing juices and smoothies that could help them in being healthy,
therefore, the company tries to bring focus on the health products of the markets under its
control (Kuksov and Lin 2017). The company is well informed about the necessities of the
environment and the major focus of the organization is on how the technology used in the
organization can be less harmful for the environment. Using of renewable resources for the
packaging of the products was introduces by this company that played a major role in
sustainable development of the organization.

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Therefore, the best thing that could be adopted by Boost juice bar is delivering a wide
range of products that would provide premium features at a rate higher than this as this will
help in tackling the situation faced by Boost juice bars. Most of the technologies and the
products used by this retail outlet is sustainable for the environment the cups are made of the
paper and the print used for printing on the cups are non-toxic causing no harm to the
customer’s health and the environment. Besides, these inks used over are food-safe inks
which means if any customer consumes it by mistake it will cause no harm and most of the
paper content that is used by this retail outlet is biodegradable. All the strategies implemented
by Boost juice bars have helped them maintaining the sustainability throughout.
SWOT analysis of Boost juice bars
STRENGTHS
 Strong market position
 Concept is innovative
 Health-conscious
WEAKNESSES
 High cost
 Perishable products
 Unexplored market segments
OPPORTUNITIES
 Emerging economies
 Expansion of the geographical
market
 Expansion in operations
THREATS
 High competition
 Lack of availability of products
 Poor market conditions
Strengths:
Providing fresh juices through retail outlets and making customers happy is an
innovative concept that is developed by Boost juice bars. Due to this particular reason, the
company is able to establish itself as a strong competitor for others in the market. Besides,
there is a robust recognition of the brand in the market and making use of the correct

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advertising tools. Campaigns have helped the company to conquer the target market and gain
popularity among the customers present.
Weaknesses:
Boost juice bars have to bear a very high cost for the promotional and the marketing
activities that the company does as a considerable concern for the brand is its branding. There
are specific issues related to the proper maintenance of the laws and regulations are another
factor that needs to be taken care of by the company. The company deals with the segment of
perishable products; hence, extra cost and effort have to be made in keeping the products safe
and healthy.
Opportunities:
There are many emerging economies that could be targeted by Boost juice bars which
would act as an opportunity for them to generate more revenue for the company. Other
sourcing activities can also be explored by the organization that could help in lowering the
cost of manufacturing for the company (Simões, Gomes and Yasin 2016). Besides, there is a
vast range for the expansion of the geographical market in which the company is operating as
this would help in increasing the sales and revenues for the company by having a control in
the distribution system in an effective manner.
Threats:
There is considerable competition faced by the company through many giant
companies. The availability of the raw materials for the finished products is not always
available, becoming a massive threat to the company. The company faces a huge risk as the
company deals with perishable products, and it becomes a difficulty in sending the products
overseas.

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Sustainability of Boost juice bars
Boost juice bars are continuously researching on how the environmental footprint
could be reduced and the company is not just focused on the health of the people but is also
concerned for the health of the environment (Kubeš and Rančák 2018.). The major role
played for the company is by its cups (Juice, 2020). The current paper cups selected for
manufacturing are made up of sustainable and renewable resources, causing no harm to the
environment. Boost Enviro Cups is used for minimizing the disposable cups that were used
earlier. Boost Juice has planted 100,000 tries to date with a commitment to plant over 10,000
trees per year (Juice, 2020).
Conclusion
Therefore, from the above discussion made, it can be concluded that the primary
focus of the company is on the health of the customers and maintaining a healthy and good
relation with the customers by providing unique services to the customers and satisfying
them. Boost juice bars developed a strategy of keeping the price of the products low for the
menu they present to the customers, and this has helped in attracting more customers to the
store than its competitors. However, there are several problems or issues related to the proper
maintenance of the laws and regulations are another factor that needs to be taken care of by
the company. Still, the company is able to bring sustainability in the environments through its
products.

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References
Fahmi, F., Fathoni, A. and Harini, C., 2019. THE EFFECT OF MARKETING MIX,
PRODUCT QUALITY, AND BRAND EQUITY ON CUSTOMER SATISFACTION THAT
IMPACT ON INTEREST TO BUY (Case Study in CV. IKILHO KONVEKSI). Journal of
Management, 5(5).
Juice, B., 2020. Boost Juice. [online] Boostjuice.com.au. Available at:
https://www.boostjuice.com.au/ [Accessed 17 April 2020].
Kubeš, V. and Rančák, J., 2018. Sustainability of organization performance via management
techniques.
Kuksov, D. and Lin, Y., 2017. Signaling low margin through assortment. Management
Science, 63(4), pp.1166-1183.
Lee, S.Y., Reynolds, J.S. and Kennon, L.R., 2003. Bed and breakfast industries: Successful
marketing strategies. Journal of Travel & Tourism Marketing, 14(1), pp.37-53.
Marouf, L., 2016. The role of knowledge sharing culture in business performance. VINE
Journal of Information and Knowledge Management Systems.
Rothaermel, F.T., 2016. Strategic management: concepts (Vol. 2). McGraw-Hill Education.
Simões, J.M., Gomes, C.F. and Yasin, M.M., 2016. Changing role of maintenance in business
organisations: measurement versus strategic orientation. International journal of production
research, 54(11), pp.3329-3346.