Booster Juice Business Review: Environmental Analysis and Strategies

This report provides a comprehensive business review of Booster Juice, a Canadian juice and smoothie chain. It begins with a macro-environmental scan, examining demographic, socio-cultural, economic, technological, competitive, and regulatory factors influencing the business. The report then delves into a micro-environmental scan, assessing Booster Juice's management capabilities, financial resources, operations, product offerings, locations, store management, customer loyalty, and more. A SWOT matrix is presented, outlining the company's strengths, weaknesses, opportunities, and threats. Finally, the report proposes ideas for implementation, focusing on the 4Ps of marketing (Product, Price, Place, Promotion) to enhance market share and customer base. The report emphasizes the importance of adapting to market trends, leveraging technology, and maintaining customer loyalty for continued success. References to academic sources support the analysis.

BUSINESS REVIEW: INTERNAL AND EXTERNAL
ENVIRONMENTAL SCANS, SWOT ANALYSIS AND IDEAS
FOR IMPLEMENTATIONS FOR BOOSTER JUICE

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Table of Contents
Step 1: Macro or External Environmental Scan.........................................................................3
Step 2: Micro or Internal Environmental Scan...........................................................................5
Step 3: SWOT Matrix................................................................................................................8
Step 4: Ideas for Implementation...............................................................................................9
Step 5: References List.............................................................................................................11

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Step 1: Macro or External Environmental Scan
EXTERNAL FACTORS IN
MARKETING ENVIRONMENTAL
SCAN
Facts and Trends
Demographic Factors ● Since the Booster Juice organization is
mainly based on customer's satisfaction,
therefore demographic patterns are
significant in this case.
● Several demographic patterns such as
migration trends, ageing population etc.,
are crucial factors that determine the
growth of the business.
● Moreover, the ability to migrate by the
general people also influences the
company's ability to initiate international
trends.
Socio-Cultural Factors ● There are different socio-cultural factors
affecting the business of Booster Juice in
the Canadian market.
● For aligned market and communication
practices, the company should understand
the gender roles in that market.
● For the growth of the business in the
Canadian market, Booster Juice should
develop some local teams and
partnerships for understanding the
societal norms for better marketing
(Diamandis et al., 2020).
● Moreover, offering products at a standard
price in the high-end market will

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influence the growth of the organization.
Economic Factors ● There are several economic factors that
influence the growth of the business of
Booster Juice.
● The growth rate of GDP in the Canadian
market will determine the growth
strategies of Booster Juice.
● Moreover, the fluctuation in the exchange
rate may affect the profitability, as well as
the international trade.
● The conditions in the labour market also
determine the growth of the company in
the country (Francis et al., 2019). If the
labour market is flexible, the growth of
Booster Juice in the Canadian market can
be initiated.
● Besides, the efficiency of the financial
market also influences the growth of the
business.
Technological Factors ● There are several marketing strategies that
will influence the growth of the business.
Marketing initiatives through social
media is one of the most common ways.
● With the advancement in technology,
implementing 5G services will provide
potential to the business of Booster Juice.
● For better development of the company in
the Canadian market, the company should
research other firm’s technologies and
their value chain systems.
Competitive Factors ● There are a number of juice and

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smoothie’s companies in the Canadian
market, such as Starbucks, Viva Chain
etc., that can give tough competition to
the business of Booster Juice.
● Therefore, the company should target the
emerging markets in the continent of
Asia, Australia.
● More advertising and effective marketing
strategy can be applied to the business of
Booster Juice.
Regulatory Factors ● For sustained growth of Booster Juice,
high political stability should be there in
the market.
● Moreover, frequent change in the political
and regulatory policies can harm the
growth of the business.
● Expanding business in the market with a
high taxation rate will increase the
profitability of the business.
Table 1: Macro Environmental Scan
(Source: Self-created)
Step 2: Micro or Internal Environmental Scan
INTERNAL FACTORS IN
MARKETING ENVIRONMENTAL
SCAN
Facts about Booster Juice
Management Capabilities The crew members of Booster Juice keep
reporting to the supervisors (Jamwal and R,
2020). Managing responsibilities such as
ensuring the items are served accordingly,

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maintaining consistent services in the peak
times, waste management etc., are managed
with capability by the employees of Booster
Juice.
Financial Resources The financial base of Booster Juice in the
Canadian market is pretty strong. The
turnkey costs of Booster Juice range over
$300,000 (Lahti et al., 2018). These turnkey
costs of the company include store design,
development costs, inventories etc.
Moreover, Booster Juice is more involved in
creating partnerships with franchisors.
Operations From the starting of its journey, Booster
Juice was able to provide services and
operations like creating partnerships for
more growth, turnkey solutions, building a
proper distribution system etc. These
operations by Booster Juice have influenced
the growth of the company in the Canadian
Market.
Product or Services Capabilities Booster Juice offers a range of products in
the juice and smoothies sections. With
competition to the rival organizations,
Booster Juice uses twice as much real fruit
juice and less amount of ice, which has been
one of the keys to the success of the
business. The mainstay menus of Booster
Juice are one of the best products among the
customers (Omoya et al., 2019). Several
signature free Boosters or nutritional
supplements are provided by Booster Juice

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that makes it different from the rival
organizations.
Locations Booster Juice Chain originated in Canada.
By the end of one year, Booster Juice
company has almost 35 stores in the
Canadian market. Today, Booster Juice is
spread over 400 locations across the World,
offering a range of smoothies and fresh fruit
juices to hot food items and cold beverages
to its customers.
Store/Plant/Office Management
Capabilities
Store and Back Office management of
Booster Juice is one of the most crucial
tasks for the store managers. The store
managers of Booster Juice stores were more
involved in delivering appropriate services
to the customers (Trindade et al., 2021).
Moreover, promoting sales and motivating
the employees were challenging tasks for
the store managers. With the proper
management skills of the store managers,
the back office of Booster Juice in different
locations was considered as one of the
significant factors behind the success of
Booster Juice.
Customer Loyalty The major targeted market of Booster Juice
is teenagers and people with health
consciousness. Since a wide range of
products in the smoothies, fresh fruit juice,
cold beverages are offered, a huge loyal
customer base of Booster Juice has been
found. Booster Juice was started with a

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mission to create a loyal customer
relationship by delivering premium products
at a lower price. As a result, the huge
customers of the company have contributed
to the growth of the organization.
Table 2: Micro Environmental Scan
(Source: Self-created)
Step 3: SWOT Matrix
Strengths
1. Premium products at a standard price
with innovative ideas.
2. Strong management team with
expertise in-store and customer
management.
3. Franchise system that helps to spread
the business in several markets.
4. Customer base and their loyalty.
5. Focus on brand promotion and
advertisement.
6. The strong brand reputation attracts
more customers to the business.
Weaknesses
1. A huge focus on brand promotion
may incur too much cost.
2. Failure in budget.
3. The brand is not yet established in
the international market.
4. A drop in sales in the winter season.
Opportunities
1. The company can target emerging
markets in the Asian and Australian
continent for business.
2. Advertisement through social media
is one of the best opportunities for
Booster Juice.
3. Implementing technological services
Threats
1. Rivalry in the business may reduce
the market share and impact the
business of Booster Juice.
2. Moreover, the increasing price of
raw materials also affects the
business (Rayesa et al., 2020).
3. Frequent change in the political and

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for the business.
4. Less number of direct competitors in
the market.
regulatory policies and GDP rate
adversely impact the business.
Table 3: SWOT Matrix
(Source: Self-created)
Step 4: Ideas for Implementation
The fundamental goal of Booster Juice was to become one of the most famous and loved
brands in the World with a loyal customer base. The prime target of the organization is to
serve a huge share in the market by expanding its reach and increasing the customer base.
However, the company is planning to stretch its business and market share by 10% through
the introduction of new products and new mediums for serving the customers (Sudiartini et
al., 2020). The 4P's of marketing has been one of the greatest strategies for Booster Juice.
The four distinct components of this strategy work on the product, place, promotion and place
for boosting the business of Booster Juice.
Product:
● Introducing new merchandise for the health-conscious and people who are on a diet.
● The company has brought a range of products like fresh juice bars, health drinks,
energy boosters etc. These products attract a large number of customers from different
age groups.
● Since the fresh juices and nutritious supplements are around 95% free from fat, a
loyal customer base for Booster Juice can be found.
Price:
● The rivalry among similar organizations is increasing day by day. The soft drinks
market is already boosted with a number of companies (Sultoni et al., 2019).
Therefore, offering premium products at a standard price will help Booster Juice in its
business expansion.
● The organization should focus on buying raw materials at a low cost.
● The price should be levelled to the quality of the product.
Place:
● Demographics of the store locations are the most significant factors in the growth of
Booster Juice.

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● The locations of Booster Juice stores should have proper sight for the customers with
easy transport facilities.
Promotion:
● The company made several promotional offers to attract customers.
● Utilizing technologies for brand promotion is one of the strategies of Booster Juice.
● Online services can be implemented by Booster Juice.
Therefore, the report brings out a proper implementation of the marketing techniques by
Booster Juice. Moreover, the macro and microenvironment trends of Booster Juice have been
explained in the report. The SWOT analysis of Booster Juice threw light on the factors that
can be utilized and avoided by Booster Juice for the sake of the business. The 4P's of
marketing provides a thorough insight on how Booster Juice can blend the four fundamental
factors for better marketing and extended customer base.

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Step 5: References List
Diamandis, P. H., & Kotler, S. (2020). The future is faster than you think: how converging
technologies are transforming business, industries, and our lives. Simon & Schuster.
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https://www.vsbnotaires.co/en/sites/default/files/webform/submit_a_file/_sid_/pdf-
the-future-is-faster-than-you-think-how-converging-technologies--peter-h-diamandis-
pdf-download-free-book-45fe49a.pdf [Retrieved on 25/04/2021]
Francis, O. O. (2019). Business Proposal to Setup the Fruit Juice Bar in Abuja. Global
Journal of Management And Business Research. Retrieved from:
https://www.journalofbusiness.org/index.php/GJMBR/article/download/2691/2592
[Retrieved on 25/04/2021]
Jamwal, R. (2020). Use of Honey in Diseases and A Miracle Immunity Booster-A
Review. EPIDEMIOLOGY AND TRANSMISSION OF iNFECTIOUS DISEASES,
164. Retrieved from:
http://165.22.87.194:8080/bitstream/20.500.12398/941/1/Nov2019Pub.pdf [Retrieved
on 25/04/2021]
Lahti, T., Wincent, J., & Parida, V. (2018). A definition and theoretical review of the circular
economy, value creation, and sustainable business models: where are we now and
where should research move in the future?. Sustainability, 10(8), 2799. Retrieved
from: https://www.mdpi.com/2071-1050/10/8/2799/pdf [Retrieved on 25/04/2021]
Omoya, F. O., & Momoh, A. O. (2019). Comparative Effects of Garlic, Yogurt, Beniseed
Liquor and Fresh Orange Juice on Induced Type-1 Diabetes Mellitus in Rabbits using
Streptozotocin. Retrieved from: https://www.researchgate.net/profile/Yasmeena-
Akhter/publication/343978898_Antimicrobial_Resistance_Present_Challenges_and_
Opportunities_Health_Care_Associated_Infections_A_Global_Threat_Different_Test
ing_Methods_Used_for_Detection_of_COVID-19_Present_Scenario/links/
5f4b9e58458515a88b8d7dd6/Antimicrobial-Resistance-Present-Challenges-and-
Opportunities-Health-Care-Associated-Infections-A-Global-Threat-Different-Testing-
Methods-Used-for-Detection-of-COVID-19-Present-Scenario.pdf#page=173
[Retrieved on 25/04/2021]
Rayesa, N. F., Retnoningsih, D., & Aprilia, A. (2020, April). A causal loop analysis for
sustainable supply of apple juice product. In IOP Conference Series: Earth and

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Environmental Science (Vol. 472, No. 1, p. 012044). IOP Publishing. Retrieved from:
https://iopscience.iop.org/article/10.1088/1755-1315/472/1/012044/pdf [Retrieved on
25/04/2021]
Sudiartini, N. W. A., Astari, A. A. E., Kardini, N. L., & Dhani, Y. R. (2020). The feasibility
study of coffee house business opportunity in COVID-19 pandemic: a case study at
kulo coffee shop pemogan. International Research Journal of Management, IT and
Social Sciences, 7(5), 38-45. Retrieved from:
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Sultoni, M. H. (2019). INTEGRATED MARKETING STRATEGY FOR BEVERAGES
FRANCHISE INDUSTRY. JURNAL MAKRO MANAJEMEN, 4(2), 170-178.
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657/516 [Retrieved on 25/04/2021]
Trindade, O. (2021). Discovering the appropriate business venture (Doctoral dissertation,
Southern New Hampshire University). Retrieved from:
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sequence=1 [Retrieved on 25/04/2021]