Booster Juice Marketing Mix: A Comprehensive Analysis

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B O O S T E R J U I C E
MARKETING MIX

TABLE OF CONTENT
• Introduction
• Overview of a company
• Marketing mix
• Application of marketing mix
• Product strategy
• Pricing strategy
• Promotional strategy
• Differentiate from competitors and brand equity
• Brand equity
• SWOT analysis
• Conclusion
• Recommendation
• References

INTRODUCTION
• Marketing mix is a process or factors which assist to influence customers
to purchase products and services.
• Marketing mix is a part of marketing strategies which include some
general framework to maintain competitive position.
• Booster Juice is a famous Canadian chain of juice which owned by Dale
Wishewan.

OVERVIEW OF A COMPANY
• Booster Juice is a famous Canadian chain of juice and smoothies bars.
• It is provided products for all age groups of the society to manage their
competitive position.
• The major range of products include pure juice, fruit sorbet, vanilla frozen
yogurt, frozen fruit, fresh yogurt and ice desserts

MARKETING MIX
• Marketing mix includes some components which make a product different
from others by influencing them.
• Marketing mix typically includes following four factors which need to
understand by managers properly:
• Product
• Price
• Place
• Promotion

APPLICATION OF MARKETING MIX
Product Smoothies and juice are some major range of products provided by Booster
Juice services. Healthy sugar free drinks are some more products offer by
Booster Juice.
Price Effective price which attracts every sort and range of customers. Use pricing
policy as a major source to lead the market.
Place Establish stores in all over Canada with some major parts of Asia. Every
store is situated in regional, urban and central areas for effective flow of
goods and services.
Promotion Use trail and feedback approach of promotion so that Booster Juice can get
better word of mouth promotion to enhance sales and revenue.

PRODUCT STRATEGY
• Booster Juice is using shopping product strategy.
• Product is providing effective quality with high rate of demand at market
place.
• Booster smoothies are designed in a manner which satisfy and fulfills
diversified needs and requirements of customers.

PRICING STRATEGY
• Pricing strategy is associated with value or cost of product and services.
• Following are some pricing strategy determine for Booster Smoothies:
• Penetration pricing
• Skimming pricing
• Premium pricing
• Competitive pricing
• Competitive based pricing is chosen by the Booster Smoothies so that they
can compete with rivalries.

PROMOTIONAL STRATEGY
• Promotion strategy needs to be perfect so that business become different
from others.
• Booster Smoothies are using traditional and digital marketing strategy to
compete with their rivalries.
• Company is providing gift card and vouchers as well to make ethical
promotion of products and services.

DIFFERENTIATION FROM COMPETITORS
AND BRAND EQUITY
• Booster Juice is providing healthy products to consumer of Canada.
• Smoothies are rich in nutrition with tasty combination of fruits.
• Major ingredients which are using in preparation of smoothies include
fresh fruits, yogurt, and ice.

BRAND EQUITY
• Booster Juice is required to facilitate a good image towards customers for
higher consumption.
• Booster Smoothies are environment friendly products with inclusion of
consumer preference ingredients.
• Company’s mission is to facilitate products through which long lasting
relationship can be maintained.

SWOT ANALYSIS
• Below is a SWOT analysis of Booster Smoothies which enable firm to
accomplish desire targets and goals:
Strength Customer loyalty and brand loyalty are two major strength
of a company.
Weakness Limited promotional tools work as major weakness of
Booster Juice.
Opportunities New customers and new market world can be an
opportunity for Booster Juice.
Threats Increasing competition is a major threat for Booster Juice.