Report: Enhancing Employee Motivation at Woolworths with Communication

This report focuses on the crucial role of employee motivation in organizational success, particularly within Woolworths. It addresses the issue of demotivated employees and its negative impact on profitability. The report explores how innovative communication tools, such as intranet, IoT, video calling, and gamification, can enhance workplace motivation. It highlights the importance of effective communication for employee commitment and information dissemination. The report provides recommendations for implementing these tools to improve communication and boost employee morale, ultimately aiming to increase productivity and achieve organizational goals. It references relevant articles and websites to support its findings and concludes by emphasizing the significance of effective communication management in achieving organizational objectives.

Business
Communications

Contents
INTRODUCTION.....................................................................................................................................3
MAIN BODY.............................................................................................................................................3
Motivation at the workplace....................................................................................................................3
Boosting workplace motivation through innovative communication tools..............................................3
Recommendations.....................................................................................................................................4
REFERENCES..........................................................................................................................................6

INTRODUCTION
Employee motivation plays a very important role in the overall success of an
organization. But there are a lot of organizations that have employees who are not motivated
towards their jobs and as a result of this, their overall profitability is impacted in a negative
manner (O'brien, 2019). The purpose of this report is to understand how boosting workplace
motivation can be increasing through innovative communication tools. The intended audience of
this report is the management of Woolworths, which is the chosen organization. The digital
strategy that has been chosen will help in increasing the motivation of employees within the
workplace.
MAIN BODY
Motivation at the workplace
Motivation among employees is one of the most important factors that can result them in
contributing more to the organization’s performance. There are many reasons why employee
motivation is important for organizations. When the workforce is motivated, the overall
productivity as well as performance of the company is increased. As a result, the company is able
to achieve its goals and objectives in an effective manner. Woolworths is one of the leading
organizations in Australia that employs a large number of employees to work for it. The
organization makes various efforts in order to boost its employees’ motivation levels to their
respective jobs.
Boosting workplace motivation through innovative communication tools
Effective communication within the workplace can help in making sure that employees
are committed to their jobs and that all of the important information is communicated effectively
across different departments. One of the ways of doing this is through innovative communication
tools. By increasing collaboration and sharing within the workplace, an organization can ensure
that the overall motivation among the employees is enhanced (Van Kerrebroeck, Brengman and
Willems, 2017). Besides this, collaboration and sharing provide an opportunity to the employees
to increase their network and communicate effectively across departments. Another innovative
communication tool that can be used to boost the workplace motivation is using IoT or Internet
of Things. This is because the emergence of IoT has led organizations to communicate with their

employees more efficiently. Video calling is another communication tool that an organization
can use in order to communicate with the employees who work from remote areas.
Intranet has been one of the most widely used communication tools that organizations use
within their workplace in order to ensure a high level of motivation. Various innovative features
can be added to the intranet wherein the employees get a chance to express themselves. Besides
this, corporate values can also be communicated with the help of intranet How to Motivate Your
Employees Using The Intranet (Backed By Science, 2020 - Website). This particular article is
relevant to the topic of the report because it provides an understanding of how intranet can be
used to motivate employees within the workplace. The information available on the website is
reliable and accurate. Gamification is another innovation communication tool that is being used
by many organizations these days in order to increase the overall motivation levels of the
employees. This is because with the help of such innovative tools like online quizzes as well as
competitions can increase the level of motivation among employees (15 Essential Internal
Communication Tools You Should Be Using. 2020 - Website).
The website is relevant to the topic as it describes the different communication tools that
are essential and should be used by organizations in order to enhance the overall motivation
levels of employees. There are different questions that will be asked in the conclusion of the
respective report. This will include what innovative features can an organization add to its
intranet in order to communicate with its employees more effectively and ensure a higher level
of motivation among them. Besides this, another question that will be answered in the conclusion
will be how can the different innovative communication tools be implemented to enhance the
communication across different departments off the organization. Lastly, it can be said that
effective communications management can help an organization in achieving its goals and
objectives in an effective manner.
Recommendations
The respective organization has been dealing with the issue of poor communication
within the workplace. Due to this, the employees have no clarity about the useful information
and their overall levels of motivation is impacted. Therefore, in report recommendations the
different problems that will be addressed include different ways to implement innovative
communication channels. Besides this, recommendations for different problems will be made in

order to help the management of the organization to make effective decisions regarding
implementing these improvements so that the level of employee motivation can be increased.
Therefore, these are some problems as well as some types of improvements like increasing the
number of communication channels that will be addressed in the recommendations of the report
in order to ensure effective decision making within the workplace.

REFERENCES
Books & Journals
O'brien, J. (2019). Category management in purchasing: a strategic approach to maximize
business profitability. Kogan Page Publishers.
Van Kerrebroeck, H., Brengman, M., & Willems, K. (2017). When brands come to life:
experimental research on the vividness effect of Virtual Reality in transformational
marketing communications. Virtual Reality. 21(4). 177-191.
Online
How to Motivate Your Employees Using The Intranet (Backed By Science). 2020. [Online].
Available through: < https://vialect.com/how-to-motivate-employees/>.
15 Essential Internal Communication Tools You Should Be Using. 2020. [Online]. Available
through:< https://www.snapcomms.com/blog/top-internal-communication-tools-2019>.