Leadership Style Analysis: Boots' Strategic Direction Report

This report provides an analysis of the leadership style and strategic direction of Boots. It focuses on the company's use of laissez-faire leadership, highlighting its impact on employee retention, empowerment, and loyalty. The report also examines the strategic landscape of Boots using Porter's Five Forces, considering factors such as the bargaining power of suppliers and customers, the threat of new entrants and substitute products, and the intensity of competition within the pharmacy industry. The analysis considers the Boots Advantage Card and its role in customer loyalty. The report concludes by summarizing the key findings regarding Boots' leadership approach and its strategic position in the market, emphasizing its competitive advantages and overall business strategy.

ACADEMIC POSTER

ACADEMIC POSTER
INTRODUCTION
The aim of the poster is to determine leadership style followed by Boots.
It will also determine the strategic direction followed by company
through porters five forces.
Background of company
Boots UK (formerly Boots the Chemists Ltd), trading as
Boots, is a health and beauty retailer and pharmacy chain in
the United Kingdom and other territories including Ireland
and Thailand. Boots also operates a retail website and since
1997 it runs a loyalty card programmer called the Boots
Advantage Card.
Leadership style followed by Boots
Boots is engaged in following laissez fair leadership style in which they
allow employees to take their own decision and work at their own. This
has helped company in retaining workers and also creating employees
loyalty. Also by giving authority to take their own decisions Boots has
made employees responsible and they have also increased their
confidence level. This has supported firm in growing. In this type of
leadership the relation between leaders and workers has also been
improved. This leadership style focuses on open communication which
has helped leaders of Boots in analysing problems of workers which they
are facing in firm. By this they have also able to retain workers in
company. Laissez fair leadership also allows leaders to give authority to
workers to work at their own level and achieve goals and objectives . It
can help firm in growing and achieving their objectives. Employee
belongingness also increases because of this type of leadership
Porters five forces
Bargaining power of Supplier: It is the factor which affects
the business as in the Pharmacy industry rate of raw material
is always constant as the raw material required by the
organisation is most of time is regulated by the government
itself ans as the result the company has to take the raw
material at that price which generally increase the cost of the
product.
Threat of new entrant: It is not a big threat for the
organisation as there are many few organisations who enters
into the pharmacy industry as this industry requires good and
strong knowledge about the product and also requires a good
finance for the entrepreneur to enter into the industry.
Bargaining power of the customer: This factor affects the
business as there are many companies also which offers the
same product which are offered by the company and the
customer always look for the product which cost them less
and as the reason company has to scarify the margin of the
profit sometime.
Competition: There are some big competitors in the market
for the organisation as the reason organisation need to use a
different marketing policy to get a competitor advantage and
company also invest good in research program to get a
competitive advantage.
Threat of the substitute product: It is the factor which does
not affect the business that badly as there is no such
substitute of the pharmacy product so the company need not
to worry about that but at the same time they need to also
promote the awareness and the need of the product.
References
Salman, Y. and Broten, N., 2017. Leading Change. Macat
Library.
Rossi, P., 2019. Conflicts in Leading and Managing Change:
Towards a Reflexive Practice. Leading Change in a Complex
World: Transdisciplinary Perspectives.

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