Research Report on Borw Ltd: Identifying Key Issues and Challenges

This research report focuses on Borw Ltd, a prominent multinational clothing brand in the UK, examining the key issues it faces. The report begins with an introduction that outlines the purpose and scope of the research. It then clarifies the company's client profile, highlighting its focus on quality apparel and customer satisfaction. The report identifies the major challenges related to circularity in textile goods and sustainability concerns. The report breaks down the issue by examining essential areas such as competitors, target customers, and influencing factors. It identifies three top issues: forming customer relations, ethical issues, and social issues. The report concludes by summarizing the findings and emphasizing the importance of addressing these challenges to ensure Borw Ltd's continued success. The report references various academic sources to support its analysis.

CW 1 RESEARCH REPORT

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
Clarifying who is a client and summarizing issue that they face.................................................3
Breaking issue down by critically examining and presenting areas of essential to the client.....4
What are the top three issues that client is facing?......................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
Research report is considered as one of those essential documents that clearly and
specifically outlines the strategic procedures and actions that a researcher has conducted for
purpose of collecting relevant information about the topic (Feng and Ngai, 2020). The current
assessment will be based on Borw Ltd, which falls under the category of leading multinational
organizations in the UK. The study will explain the issue faced by chosen company and
importance of key areas that present by breaking down the issue. Lastly, the report will justify
the three top issues that firm is facing, with ranking each of the issue clearly.
TASK
Clarifying who is a client and summarizing issue that they face
Borw Ltd is the most popular clothing brand in the world of business establish its own
product by selling quality apparels and satisfactory services to individual customer. With skilled
and experienced candidates, organization attempts to create the vast product portfolio, in which
number of items are included that covers under different categories in sections of apparels and
accessories.
Aim -
The aim of the chosen company is to make sustainable living commonplace, for which
management attempts to work with number of stakeholders.
Objectives -
 To improve the concerns of individuals
 To enhance customer satisfaction
 To gain competitive advantages in term of increasing profitability and others
Issue -
There are different types of factors available in the world of fashion, in which fashion
industry is included. Each factor may put direct impact on companies that work under a specific
industry. These factors are political, social, economic, legal, etc. In case of Borw Ltd these
concerns are commonly being faced and growing immensely. While the major issue of company
is related to circularity challenges for textile goods and sustainability concerns. Sustainability
issues are material to organization in the case when it comprises with two conditions as it is
considered to be principal risk and element of principle risk that might impact to business
performance. Another condition is being deemed to be significant for key stakeholders like

customers, business partners, society, people, employees etc. Circularity challenges in Borw Ltd
was faced in many ways through living standards, human rights, climate change, health and well-
being and a lot more specific reasons. The fundamental concerned issues in fashion industry is
stem from industry the fastest pace of production as well as consumption which is been resulted
to slew of societal and environmental crises. Due to such aspects business is unable to serve
quality output to its customers and make them engage in granting various benefits from
company. Although, various stakeholders in this concern with fashion value are commonly being
engaged in awareness of issues (Gazzola and et.al., 2020). Whereas in terms of materials,
primary challenge being faced is the scarcity of recyclable textiles and another factor is
functionality for reverse logistics. In this way textile collections and its sorting is totally
insufficient rather than utilization of multiple collection methods. Overall most of the challenges
for Borw Ltd is faced regarding to textile quality and volume.
Breaking issue down by critically examining and presenting areas of essential to the client
In brief discussion to the problematic concern of Borw Ltd it states that company is
capable to serve UN global aims and sustainable development. Whereas company rely on
unsustainable growth population and insufficient collection and sorting of textiles. This is major
issue that is basically figured out in Borw Ltd. The way in which living standards, rights and
well-being of customers are major factors which most commonly being faced by company.
Whereas sudden increase in amount of fashion companies is introducing take back programs and
challenging aspects hike related to quality and volume. The material input issues in Borw Ltd
covers all the areas related to economic, social and environmental factors which impact to poor
performance of organization. Materiality aids in determining and prioritizing issues related to
key aspects that aligns with business practices and stakeholders. The material input in this were
identified in the case due to impact over business growth associated with cost and risk. Another
term issue align with key stakeholders of the firm in which it formed various difficulties to
interact with target audience (Thomas, 2020).
Apart from this another major concern is associated with collaborating with numerous
customers to serve better quality of output. In such competitive marketplace there are several
difficulties which formed unfavourable practices for organization. In similar manner market
complexity in fashion value chain as well as link between several competitors complicates
assessment for close loop recyclable operation and economic viability. While effective utilization

of materiality aids in identifying priority sustainability issues across value chain. Also, this can
be helpful for informing development of Borw Ltd sustainable living. This can be crucial to
ensure report over major issues over major interest to stakeholders. By updating assessment it
reflects to changes in internal and external environment.
The areas which covers significance to client are:
Competitors
There are several competitors for Borw Ltd as they are following similar practices on the
basis of vast comparison. Borw Ltd has various competitors in industry which is unavoidable, the
competitors can be termed as direct and indirect (Moorhouse and Roberts, 2021). Direct
competitors are the one who target similar audience with an existing product and indirect are the
one who target same audience with several products.
Target customers
The target customers of Borw Ltd are diverse among each and every single consumer
ranging with small children to elders. People from age group who generally look for the current
trend in fashion are significant target audience for organization. People can be attracted with
number of ways in which they can sell, buy or donate and socialize with community.
Influencing factors
These factors in external environment drive major significance in terms of driving
business efficiency, and such area is most important for client as well. In case of Borw Ltd, some
technological External factors includes rising business automation, decreasing cost of
transportations on the basis of technological efficiencies, and rising investments in R&D. It can
be said that rising business automations is favourable for company to enhance operational
efficiency. For setting up new business investment can increase inventory monitoring support
supply chain as well as distribution efficiencies. Technological term can be threat due to hike in
scale of competitors in places. On the other hand environmental conditions and trends
encourages Borw Ltd micro environment. The impact of natural environment and relevant
problems of the company are considered in this stage. In similar way some aspects leads to
significant impact over Borw Ltd consumer product and business are growth interest in business
environment, enhancement of business efforts over sustainability, and hike in complexity of
environmental program which is an opportunity to business.

What are the top three issues that client is facing?
Forming customer relations
Borw Ltd is one of the major leading brand which operates in world toughest markets
dealing with various competitors. While in such market there is difficulty for them to promote
premium quality fashion to each and every customer due to several competitors in marketplace.
They are not only tough negotiators but capable to delisting brand and getting shelf space, as
major rivals. In this manner it is essential to form better relation with customers and lead
business to continuous growth (Parkins, 2018). Business was unable to serve people with
effective service with their application leads to negative impact over company performance.
Both customer relation and brand are major concern to be focused in which it would add value
and formulate better sustainable competitive edge. In the same business identify risk aspects
having negative impact on the financial performance which reduces company image in industry.
Such risk ranges between political risk and natural disasters according to change in consumer
preferences from private label brand to supply chain disruptions.
Ethical issues
Such issue depicts various ethical issues in Borw Ltd consist of habitats and resources,
environmental concern, human rights, irresponsible marketing, workers insights etc. Human right
in the most common term has pointed out to several ethical problems stating behind preparation
of fashion product. In regard with same lower wages, long working hours, mental stress and
unfavourable working conditions are some of the issues covered in this ethical stage of company.
Social issues
There are some environmental and social issues included in Borw Ltd history, while most
of the social negative impact considered in apparel industry. But in the same way there are some
social issue which can be disclosed as damages formed during their process in supplying,
manufacturing and labouring. Borw Ltd is one of the major company as being committed and
focused over developing positive impact in world with the help of grasping people to be part of
fashion. On the other hand there are some issues related to forming up strong customer base and
gain competitve edge in industry. Sustainable concerns in this way is also concerned aspect in
which company tend to drive its significance through trade their fashionable items (Song, and
Mei, 2018). Company is unable to promote its eco-friendly way of living through to distractions
in some places.

CONCLUSION
From the above report it has been identified about issues being faced by organization
through which there are various negative consequence measures being occurred. From the
specific research it has been analysed the problem discussing to the factors such as target
audience, competitors and other influencing aspects. Such measures provided better evaluation
of organization and it external environment culture as well. On the other hand there are three
specific issues which have been taken into consideration and reflecting to statement in the same
concerns.

REFERENCES
Books and Journals
Feng, P. and Ngai, C.S.B., 2020. Doing more on the corporate sustainability front: A longitudinal
analysis of CSR reporting of global fashion companies. Sustainability. 12(6). p.2477.
Gazzola, P. and et.al., 2020. Trends in the fashion industry. The perception of sustainability and
circular economy: A gender/generation quantitative approach. Sustainability. 12(7).
p.2809.
Moorhouse, D. and Roberts, G.H., 2021. Special Issue of Critical Studies in Men’s
Fashion:‘Sustainability and Men’s Fashion’, 2021. Critical Studies in Men's
Fashion. 8(1-2). pp.163-166.
Parkins, I., 2018. Introduction: Fashion and Feminist Politics of the Present. Australian Feminist
Studies. 33(98). pp.423-427.
Song, S. and Mei, T., 2018. When multimedia meets fashion. IEEE MultiMedia. 25(3). pp.102-
108.
Thomas, K., 2020. Cultures of sustainability in the fashion industry. Fashion Theory. 24(5).
pp.715-742.

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