Comparative Strategic Analysis: Bose and Onkyo Growth Strategies

This report provides a strategic analysis of Bose and Onkyo, two companies in the audio and video consumer products market. It explores strategic solutions using Porter's Generic Strategies (cost leadership, differentiation, focus), corporate strategy directions using the Ansoff Matrix (market penetration, market development, product development, diversification), and portfolio analysis using the BCG Matrix. The report concludes that several strategies are available for Bose and Onkyo, linking product and market considerations, and provides references to support the analysis.

Strategic Management

Table of Content
INTRODUCTION
Strategic Solution
 Porter’s Generic Strategies
Corporate strategy Directions
Ansoff Matrix
BCG Matrix

INTRODUCTION
This study is concerned with analysing two different companies and
strategic solutions that are available for these companies. For the
purpose of discussion companies that have been selected are Bose
and Onkyo. It is a Japanese company with its revenue $397 Million
and is working on providing high quality audio products. Bose on
the other hand is Bose is a American company selling audio
products. Market position of the both the companies are in high end
manufacturer and seller of audio and video and consumer products.

Strategic Solution
This means options and strategies that company can
adopt and implement to achieve its objectives.

Porter’s Generic Strategies
Cost Leadership
This means that in order to increase profitability cost of the company is
least and lowest in the industry. For Bose and Onkyo, this will require to
ensure cost of their product is lowest in the industry allowing them
benefit of high margin.
Differentiation
This means that company provides products that are unique in design and
also they provide a different value. They are clearly distinct and are
exclusive so that company can charge higher price from customers.

Cont..
Focus Strategy
This is strategy in which focus of the company remains on limited number of customers or can be
considered as a particular segment of customers. The focus strategy is of two types-
Cost Focus- This means that cost strategy discussed above is applied for a particular segment of the
customers.
Differentiation Focus- This means differentiation strategy of the company is focus on a particular segment
of the customers. For example- customers of a particular country or region are provided with exclusive or
affordable low cost product instead of all customers of the company.
Combining Strategies
This is another strategic option available for the company in which company can combine two strategies
and take advantage. For example, company provides Exclusive high quality product at affordable price.

Corporate strategy Directions
Ansoff Matrix
provides strategies for corporate that are-
Diversification
This requires Bose and Onkyo to develop extend its services to new markets along with new
products.
Market Penetration
This means penetrating existing market and selling existing product.
Market Development
This is another strategy in which business extends to new market.
Product Development
This means developing new product for catering requirements and desires of customers
of existing market.

Cont..
BCG Matrix

CONCLUSION
On the basis of this discussion it can be concluded that there are several
strategies available for Bose and Onkyo that it can use. The strategies are
linked with product and market of the company.

REFERENCES
 Viltard, L.A., 2017. Strategic mistakes (AVOIDABLE): the topicality of Michel Porter’s
generic strategies. Independent Journal of Management & Production. 8(2). pp.474-497.
 Khajezadeh, M and et.al., 2019. Application of Neural Network in Portfolio Product
Companies: Integration of Boston Consulting Group Matrix and Ansoff
Matrix. International Journal of Economics and Management Engineering. 13(6).
pp.809-813.

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