Analysis of Growth Opportunities for Boston Pizza's Business Model

This report investigates the growth opportunities for Boston Pizza, a prominent Canadian multinational restaurant chain operating in the pizza industry. It begins with an overview of the company, its customer base, mission, vision, and core values. The report then delves into Boston Pizza's corporate-level strategies, including its horizontal growth strategy and commitment to franchise opportunities, brand building, and customer experience. A SWOT analysis is conducted to evaluate the company's strengths, weaknesses, opportunities, and threats, providing a comprehensive understanding of its internal and external environment. The analysis highlights Boston Pizza's strengths in reasonable pricing and attractive decor, its weaknesses in older franchises and employee turnover, opportunities in the growing demand for health-conscious food, and threats from increased competition and economic downturns. The report concludes by synthesizing these findings to provide insights into Boston Pizza's potential for continued growth and success in the competitive restaurant market.