Detailed Operational Plan for Botanical Café, Australia

This report details an operational plan for the Botanical Café, focusing on strategic directions, key performance indicators (KPIs), and various strategies for improving business performance. The plan outlines marketing initiatives to increase the customer base, including the use of customer reviews and discounts. It also addresses staffing needs, including recruitment and training of new employees. Product development is another key area, with the introduction of new dishes and cuisines to attract a broader customer base. The report includes a job description for a marketing expert, a recruitment timeline, and a budget for various operational expenses. Furthermore, it identifies potential problems related to cleanliness and hygiene, and provides solutions and risk management strategies. A training plan is also included, focusing on staff development and customer service. Overall, the plan aims to enhance customer satisfaction and improve the profitability of the Botanical Café.

Running head: OPERATIONAL PLAN
Operational Plan
Name of the Student
Name of the University
Author Note

OPERATIONAL PLAN
Task 1
Strategic future statement
 Mission- the mission statement of the Botanical café is to nurture each
individual with their nourishing food and to serve every individual with their
best products.
 Vision- to be the best café in Australia, without compromising their quality of
food (Botanical Café 2018).
Strategic directions
 The first strategy will be increasing the customer base within one month of
period and for that complete focus will be on marketing or the café and new
dishes that have been included in the menu of the café.
 The café will focus on being customer friendly hence it will focus on
providing them with their order within 15 minutes of ordering.
 The café will focus on using fresh and hygienic food products and will provide
the consumers with a nutritional chart of the food they are consuming so that
the customers can be influenced to eat healthy.
 Appointing new and energetic staff in the service so that they can bear the
pressure of increased customers without hampering their connection with them
(Botanical Café 2018).
Operational plan
KRA (key Outcomes KPI (Key Strategy Priority Timeline Staff Cost

OPERATIONAL PLAN
Response
Areas)
Performance
Indicator)
Marketing  If the café
focuses on
its
marketing
skills, then
the chances
of attracting
more
customer
will be
increased.
 Marketing
plan using
loyal
customer’s
reviews and
discounts
can increase
the
frequency
of people
vising the
café.
Sales report
will indicate
the effect of
this campaign
The local
area will
be
selected
for the
marketin
g
campaig
n, and
then the
marketin
g will
expand
to metro
areas.
The
priority
will be
given to
increase
d sales
with
high
quality
product.
The
marketin
g plan
will
continue
for 6
months.
The old
as well
as few
new
staffs
will be
hired
for
such
marketi
ng
purpos
e
The
estimated
cost will
be
AUD12,00
0
People
(staff)
 Employing
new people
as per the
operational
plan will
divide the
pressure of
expansion
equally to
entire staff.
 Further,
newer staff
will have
new energy
and they
The increased
sales and
positive
customers
reviews will be
indicator of
this new
Recruitin
g young
and local
fresher
for the
job of
marketin
g and
Priority
will be
given to
younger
fresher
individu
al, who
are
The
recruitme
nt will be
done
within 1
months
The
experie
nced
and
honest
staff
will be
given
AUD
15,000

OPERATIONAL PLAN
will be able
to work
extra hours
to
implement
the
organizatio
ns goals.
strategy café
workers
will help
the
organizat
ion, as
those
young
workers
will be
able to
work
efficientl
y.
efficient
in multi-
tasking
the
opportu
nity to
intervie
w such
people
Product  The café
will include
newer
dishes and
snacks of
trending
cuisines
such as
continental
and Thai or
sea foods
and sushi so
that people
who are
willing to
try newer
food meals
can come to
the café.
The change in
the sales of
newer and old
cuisines will be
compared and
the outcome
will provide a
clear idea
about the
success of this
new strategy.
The
strategy
of
launchin
g this
new food
cuisine
will be
providin
g the
newer
Priority
will be
given to
old as
well as
new
customer
and
introduct
ory offer
will be
Incorpora
tion of
new
items
will be
done
within 1
month.
New
chefs
of the
introdu
ctory
cuisine
s will
be
hired
on
contrac
Estimated
budget is
AUD
50,000.

OPERATIONAL PLAN
consume
rs with
extra
discounts
or
introduct
ory
offers so
that
maximu
m
number
of
customer
can be
targeted.
provided
to each
of them.
tual
basis
Task 2
Marketing expert is the position for which recruitment process will be conducted.
Job description
The marketing expert for Botanical Café should be able to research the market
position of the café and find out the need of the customers that need to be fulfilled in order to

OPERATIONAL PLAN
understand the customer habit, trends and requirement. The candidate should be able to
implement those aspects in the café, make the vision, and mission statement achievable
within the estimated timeframe. Further, he or she should be able to understand the
importance of other activities that should be introduced in the café, so that more customers
can be brought to the café. Finally, the expert should be able to recruit further employees so
that the mission can be achieved within pre-decided period.
Job advertisement

Career Opportunity
The Botanical Café (Perth, Australia) is seeking to hire competent, self-
motivated committed and enthusiastic young fresher marketing experts
for the following position.
1. Marketing research expert
MBA marketing fresher having 0 to 2 years of experience
Able to conduct market research to understand our consumers need
understanding of the company background
Interested candidates may apply with their document and certificates to
the reception of our café within 15 days from the date of publication of
this advertisement.
Botanical café
Fraser Ave, Kings Park, West Perth WA 6005
OPERATIONAL PLAN

complete the recruitment action
form
Appoint candidates
Conduct interviews
advertise position
Finalize shortlisted candidates
Day 1
Day 1
Day 15
Day 16-25
Day 30
OPERATIONAL PLAN
Recruitment timeline (One month recruitment plan)
Task 3
Product name: paper pamphlets (500 pages)
Description Purpose Cost Approval by

OPERATIONAL PLAN
Paper pamphlets
having description of
the job will be
printed
This pamphlet will
be distributed in the
local area so that the
young fresher
candidates can apply
for the post
AUD, 5000 The manager of the
café
Product name: Digital pamphlet for the billboards of the area
Description Purpose Cost Approved by
Digital copy of the
job recruitment
pamphlet will be
generated
This will help the
organization to
spread their job
posting
advertisement
digitally.
AUD 8000 The manager of the
café
Product name: newspaper tabloids
Description Purpose Cost Approved by
Every newspaper
will be sent a copy
of the pamphlet
The purpose of this
is to make the entire
qualified individual
take part in the
recruitment process.
AUD 3000 The manager of the
café
Product name: Hire a place to conduct interview
Description Purpose Cost Approved by

OPERATIONAL PLAN
It is necessary as the
café is an open roof
café and does not
have appropriate
place to conduct
interviews.
It will help the
expert staffs to
understand
AUD 1000 Manager of the café
Product name: webpage development for recruitment
Description Purpose Cost Approved by
Webpage
development is
needed
It is necessary so that
the candidates
staying far from
Perth can apply
using that
AUD 5000 By the manager of
the café
Product name: providing training to the new employee
Description Purpose Cost Approved by
All the coaching and
training instruments
will be utilized to
train the new
employee for the
marketing expert
post
It will help the
individual to
understand his job
profile and
understand the way
the café’s business
can be improved
AUD 5000 The human resource
department

OPERATIONAL PLAN
Task 4
Identifying the problem
The supervisor of the floor of the café identifies various problems that hamper the
sales and profit margin of the café. The botanical café is the café with a touch of the nature
(Botanicalcafe.com.au 2018). There is a seating arrangement outside which attracts
customers. The supervisor pens down the issues relating to the cleanliness of the tables and
the chairs, checks the hygiene level of the drinking water and food quality. One of the major
issues found by the supervisor is the issues with time management while cleaning the tables
and the dishes.
Monitor & Review
During the peak hours of the café, the waiters in –house are often unable to make
proper cleaning of the tables, dishes, table cloth and spoon throwing a challenging question in
the context of hygiene.
Solutions
Many visits the natural café with their juniors and thus it is important to take rapid
action towards these issues (Partridge 2015). New sweepers and people just for cleaning
purposes should be recruited and the need for the recruitment of a marketing manager is
urgent.
CATEGORY RISK H-M-L TRIGGER MONITOR CONTROL

OPERATIONAL PLAN
Marketing L Low publicity in
social websites,
Poor location and
not recognized in
compared to
leading café chains
(Mihailovic 2017).
Recruitment of
marketing
managers and
plan new
marketing
strategies.
Proper web page
of the café
People/Employee M Personal grudges
and ego issues
among team
members
Promote a
friendly
environment
and organize
fun-events and
onsite visits.
Collaborative
working behavior
should be
encouraged
Quality of the
product
M During the peak
season, Quality of
the product drops.
New special
dishes should
be introduced.
The cook and the
stuffs should
work hard to find
innovative dishes
to catch up with
the
Task 5
From the above control methods, it can be concluded that development of some other
strategies for minimizing the impact to the future operational plan is important.