Investigating Business Opportunities: A Report on Bounce Fitness

This assignment delves into the business opportunities available to Bounce Fitness, beginning with an identification of the fitness and gym industry to which it belongs, noting its strong growth in Australia over the last five years. It highlights key industry trends such as higher intensity interval training and health and wellness coaching, alongside demographic changes impacting worker productivity. The analysis identifies Bounce Fitness's products (protein powder, pre-workout powder) and services (training at consumer facilities, shower and locker facilities, aerobic classes). Furthermore, the report identifies F45 Training and Crunch Fitness as competitors, detailing their product offerings (energy drinks, protein powders) and services (quality training, locker services, steam baths). The assignment also examines the competitor's marketing activities, focusing on social media advertising, personalized exercise programs, and comprehensive personal training services, emphasizing the competitor's attention to individual fitness levels and targeted marketing strategies aimed at both male and female demographics.

INVESTIGATE BUSINESS
OPPRTUNITIES

Contents
INTRODUCTION...........................................................................................................................1
Task 1: Written Questions...............................................................................................................1
1. Based on the Bounce Fitness Corporate Marketing Plan, identify the industry where Bounce
Fitness belongs.............................................................................................................................1
2. Based on the Bounce Fitness Corporate Marketing Plan, identify the two trends in the
industry that are significant to Bounce Fitness............................................................................1
3. Based on the Bounce Fitness Corporate Marketing Plan, identify the four demographic
changes that provide insight on the growing importance of worker productivity in Australia.. .1
Task 2: Written Questions...............................................................................................................1
1. Based on the Bounce Fitness Products and Services, identify at least two products and at
least two services offered by Bounce Fitness..............................................................................1
2. Based on your review of the documents above, identify at least one company considered to
be a competitor of Bounce Fitness...............................................................................................2
3. Identify at least two products and at least two services offered by your identified
competitor....................................................................................................................................2
4. For each type of marketing activity specified below, identify at least one action that your
identified competitor engages in..................................................................................................2

INTRODUCTION
Task 1: Written Questions
1. Based on the Bounce Fitness Corporate Marketing Plan, identify the industry where Bounce
Fitness belongs.
Industry where Bounce Fitness belongs Bounce Fitness belongs to Fitness and Gym industry.
Moreover, within Australia, it has developed strongly
over last five years.
2. Based on the Bounce Fitness Corporate Marketing Plan, identify the two trends in the
industry that are significant to Bounce Fitness.
a. Higher intensity interval training
b. Health and wellness coaching
3. Based on the Bounce Fitness Corporate Marketing Plan, identify the four demographic
changes that provide insight on the growing importance of worker productivity in
Australia.
a. 18-40 years of individuals are allowed within higher intensity interval training.
b. Older members would also able to join their fitness club.
Task 2: Written Questions
1. Based on the Bounce Fitness Products and Services, identify at least two products and at least
two services offered by Bounce Fitness.
Products Offered by Bounce Fitness a. Protein powder
b. Pre work out powder
Services Offered by Bounce Fitness a. offer training at consumer facility
b. Shower and locker facility. They also provide
aerobic classes.
2. Based on your review of the documents above, identify at least one company considered to be
a competitor of Bounce Fitness.
Company Considered to be a Competitor of Bounce Fitness There are various companies which are considered to
be the competitors of bounce fitness that are:
1

F45 TRAINING
Crunch fitness and others
3. Identify at least two products and at least two services offered by your identified competitor.
Products Offered by Competitor Energy drink, pre workout power booster drink,
protein powders and others.
Services Offered by Competitor Quality training services, proficient staff, locker
services to members, steam bath after work out and
others.
4. For each type of marketing activity specified below, identify at least one action that your
identified competitor engages in.
Advertising Activity of Competitor Promotions The advertising activity of competitor promotion is
social media advertising such as facebook, twitter
and others.
Activity of Competitor Relationship The activity of competitors relationship are all
exercise provided by them are based upon the
individuals fitness level.
Marketing Activity of Competition The tremendous services, target both male and
female, personal trainer. Also, keep eye on each and
every members during workouts and so on.
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