Bounce Fitness Expansion: Business & Operational Planning

This report presents a comprehensive business and management plan for Bounce Fitness, a company specializing in health and fitness services. The plan focuses on expanding the business, particularly targeting individuals over 50 years old with a new fitness cycle program that includes diet plans, body check-ups, and consistent training. It details the resources required for this expansion, including physical, financial, and human resources, along with projected income statements and cash flow statements. Key performance indicators (KPIs) are developed to monitor the project's progress, and potential risks are identified along with contingency plans. Furthermore, the report outlines a fitness coaching system for employees and a communication strategy to support the expansion. The operational plan is documented with a focus on project scope, resource allocation, and monitoring processes, ensuring a strategic approach to business growth and market share enhancement for Bounce Fitness. Desklib provides access to similar solved assignments and study tools for students.

RUNNNING HEAD: Business and management plan 1
Name of the student
Topic-Business and management plan
University name-

Business and management plan 2
Introduction
This report has focused on the business expansion of the Bounce fitness company.
This company is indulged in providing health and fitness services to public through its
innovative and creative means.
Present description of the company
The Bounce Fitness Company is running its business on international level. The main
focus of company is to grasp the potential target market of people having age more than 50
years.
The main product and services of Bounce Fitness
Bounce fitness needs to introduce its new fitness cycle to motivate people to live
healthy life style. It will include diet chart, body check-up and consistent training and
motivation program (Crespin Abraham and Rothman, 2016).
Part-A Determine the resources requirements and develop the operational plan
It is observed that the operation plan of the bounce Fitness should be supported by the
proper consultation process which are given as below
Focus on the issues and problems- This process is related with the identifying the
problems areas such as People’s health and problems which peoples and employees are
facing. The operation plan will consider the required diet chart, body check-up and consistent
training and motivation program to encounter all the associated health issues
Insight- The main insight is required to develop by the management for implementing
proper promotional plans. The management needs to implement proper data collection
process. The main insight of bounce Fitness is related to keep people healthy and providing

Business and management plan 3
them the right way to follow the proper diet (White, Hartley and Ozminkowski, 2015).
Action- The management of Bounce Fitness needs to implement proper action plan
such as results presentation and implementing cyber computing system in business and
installing new machines (Batorsky, et al. 2016).
2. Determine the Requirement of resources
Requirement of resources
There are following resources required to implement new busienss.
Physical resources requirement
Particular Cost (NZ$)
Setting up new office infrastructure 40K
Hiring new trainers and experts
Experts Salary= 1K* 13 employees=13K
Trainer= 7K
Supervisors salary= 5k*2 =10K
30K

Business and management plan 4
New Operational plan charges 20K
Marketing plan expenses 10k
Legal charges and expenses 5K1
Tending cost filling 1K
Licensing cost and expenses 1K
Hiring new space 10K
Project escalation cost 5K
Total cost 122K

Business and management plan 5
Financial resources
Bounce fitness could raise finance from several sources which are given as below.
Debt funding- It is the debt funding which could be used to raise funds at the fixed
interest rate from the public
Private funding- It is the funding process in which promoters of bounce fitness will
invest their funds to expand the business.
There will be following financial resources required to run the business effectively.
Bounce Fitness company
Particulars (Amount in Million) 2019 2020 2021 2022
AUD$ AUD$ AUD$
AUD
$
EBIT 5 7 9 10
Net profit 4 4.5 5 8
Total Assets 10 11 9 14.00
Total Liabilities 1 1 1 0
Shareholders' Equity 9 10 8 14.00
This above given financial resources reflects that Bounce fitness consistently needs to
increase the overall financial resources in business.

Business and management plan 6
Human resources
Bounce fitness needs to change its value chain activities by hiring new staff members and
making more advanced business system. It will help
Number of staff- Bounce fitness needs to hire at least 30 experts’ trainers who could
organize a camp for the office employees and people having age more than 50 years. These
employees will help people to learn new things and promising training programs for the
betterment of people.
Job Title- This new busienss expansion program will change the busienss structure of the
bounce fitness. Total 5 employees will be indulged in front desk employees, 20 train experts
will be indulged on floor training and rest in the other activities (Mazzuca, et al. 2017).

Business and management plan 7
3. Develop a projected income statement of company
Develop a projected income statement of company
Profit &
Loss
Statemen
t
Month
Jan
18
Fe
b
18
M
ar
18
Ap
r
18
M
ay
18
Ju
n
18
Ju
l
18
Au
g
18
Se
p
18
Oc
t
18
No
v
18
De
c
18
Income
Total
Sales
(AUD $
million) 150
15
5
17
0
18
7
19
0
20
4
21
5
22
6
23
8
24
9
26
0
27
1
Less Total
Disc/Com
m 15 20 14 20 25 25 27 29 31 33 35 37
Total Net
Income 135
13
5
15
6
16
7
16
5
17
9
18
8
19
8
20
7
21
6
22
5
23
4
Less Total
Cost of
Goods
Sold 95
10
0
11
0
11
5
11
5
12
0
12
5
12
5
13
0
13
5
14
0
14
5

Business and management plan 8
Gross
Profit 40 35 46 52 50 59 63 73 77 81 85 89
Expenses
General &
Administra
tive 3 3 3 3 34 4 4 4 45 5 6 6
Marketing
&
Promotion
al 5 7 6 7 8 9 9 9 9 9 10 0
Operating
Expenses 4 5 8 9 10 15 18 20 25 29 30 35
trainers
Expenses 5 5 10 15 15 15 20 20 20 25 25 25
Website
Expenses 5 5 5 5 10 10 15 15 15 20 25 25
Total
Employme
nt
Expenses 2 2 2 3 4 5 5 5 5 5 5 5
Occupancy
Costs 2 2 2 3 3 3 3 4 4 4 5 5

Business and management plan 9
Other
Expenses 1 1 1 2 2 2 2 2 3 3 3 3
Total Expenses 27 30 37 47 86 63 76 79
12
6
10
0
10
9
10
4
Monthly
Net
Profit /
(Loss) 2 3 3 4 7 5 6 7 11 8 9 9
Profit and Loss Ratios
Gross Margin
(Gross Profit / Net
Income)
0.29
629
629
6
0.2
59
25
9
0.2
94
87
2
0.3
11
37
7
0.3
03
03
0.3
30
35
7
0.3
36
51
8
0.3
67
40
9
0.3
71
37
3
0.3
75
0.3
78
33
0.3
81
39
9
Net Margin
(Net Profit / Net
Income)
0.01
666
666
7
0.0
18
51
9
0.0
19
76
5
0.0
23
45
3
0.0
43
43
4
0.0
29
29
7
0.0
33
61
6
0.0
33
31
6
0.0
50
77
4
0.0
38
58
0.0
40
33
5
0.0
36
97
4
Mark Up
((Net Income Less Cost
of Goods Sold) / (Cost
of Goods Sold)) x 100
0.42
105
263
2
0.3
5
0.4
18
18
2
0.4
52
17
4
0.4
34
78
3
0.4
93
33
3
0.5
07
2
0.5
80
8
0.5
90
76
9 0.6
0.6
08
57
1
0.6
16
55
2
Break Even
( Expenses/((1-(Cost of
91.1 11
5.7
12
5.4
15
0.9
28 19
0.7
22
5.8
21
5.0
33
9.2
26
6.6
28
8.1
27
2.6

Business and management plan 10
Goods Sold/ Net
Income)) 25
14
3
78
3
42
3 3.8
02
7
42
3
19
3
81
3
66
7 08
80
1
(Kilpatrick, et al. 2015).
4. Develop a Cash flow statement
Develop a Cash flow statement
Cash Flow Statement of Bounce and fitness
Cash flows from Operations
Cash receipts from customers
(enter positive amounts) Cash Sales (AUD $ Million)
$
55.00
Cash collected from customers
(debtors)
$
45.00
Funding from Creditors
Stock purchased, not yet paid
$
25.00
Cash paid for
(enter negative amounts) Total Expenses
$
15.00

Business and management plan 11
Inventory (stock)purchases
$
10.00
Funding to Debtors
Sales made not yet collected
$
-
Net Cash Flow from Operations
$
150.00
Investing Activities
Cash receipts from
(enter positive amounts) Sale of property and equipment
$
20.00
Matured Investments
$
20.00
Cash paid for
(enter negative amounts) Purchase of property and equipment
$
15.00
Purchase of investments
$
15.00

Business and management plan 12
Net Cash Flow from Investing
Activities
$
70.00
Financing Activities
Cash receipts from
(enter positive amounts) Increase in short term debt
$
15.00
Increase in long term debt
$
25.00
Increase in equity (proceeds from
owners)
$
17.00
Cash paid for
(enter negative amounts) Repayment of loans
$
15.00
Dividends
$
17.00
Net Cash Flow from Financing
Activities
$
14.00
Net Increase in Cash
$
13.00