BSBMGT615: Bounce Fitness OD Plan

This comprehensive project analyzes Bounce Fitness's readiness for organizational development, aligning with its business objectives. It details a stakeholder engagement plan, outlining their roles, interests, and concerns. The project proposes organizational development directions focusing on staff development, improved facilities, customer relationship management, expansion to Perth, and franchising/licensing. An education plan is developed, incorporating the ADKAR model for change management. The project also addresses conflict management strategies, intervention strategies (coaching, counseling, team building), and employee engagement surveys to measure the impact of the organizational development program. A communication plan ensures ongoing support and resource allocation, culminating in a progress report to senior management.

Part 1 – Develop organization development plan
1. Discuss in consultation with Bounce Fitness’ stakeholders on its readiness for
organizational development to support its business objectives.
Bounce Fitness Management Meeting
1.1 Meeting activity Organizational development plan
Date
Venue
Attendance CEO Margaret House
General
Managers
Marketing Kath Jones
Finance Steve Brinkley
Human
Resources Laura Irish
Centre
Managers
Cairns Paul Thomas
Brisbane Ellie Tolle
Sydney Jacinta Scotts
Melbourne John Hyatt
Assistant
Centre
Managers
Cairns Sally Stowe
Brisbane Hans Jane
Sydney Martin Saunders
Melbourne Colin McRae
Management Consultant <Student’s Name>
Accounts Meredith Watkin
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Administration Marion Stevens
Executive Assistant Thomas Harwood
Absence with
apologies N/A
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1.2 Message agenda
(what is the
purpose of this
meeting)
The purpose of this meeting is to chalk out a business
development plan for Bounce Fitness with proposal of
expansion in Perth by next two years. Moreover this meeting
will emphasize on certain complex issues like enhancement of
ROI through extended services in specified fields of
operations, better customer management by retention of old
customers with more emphasis on customer relationship
management and providing excellence of service to the
customers by better infrastructural facilities, enhanced level of
staff training and the strategic move for initiating licensing or
franchising in next five years.
1.3 Analyze information/ data based on Fitness Australia has published a report
that may have a probable business alignment impact on Bounce Fitness and
relate the discussions that include both qualitative and quantitative aspects
1.3.
1
Key
Observation # 1
(based from
Fitness Industry
Report 2016)
As per data from Commbank signals published in Fitness
Australia, spending pattern of Australian had reached $ 2.23
Billion last year in the segment of fitness, health and beauty
categories. It is also observed that total spend in this segment
has increased while the average spend is decreased. The trend
for fitness has grown to the level of 58% over last four years
and this trend is in upward mode so far new membership in
gyms is concerned. (Australia, 2016)
1.3.
2
Key
Observation # 2
(based from
Fitness Industry
Report 2016)
Fierce competitive market position reduced the spend of the
fitness lovers as the average spend per person is decreased by
12% while the overall usage of gym and fitness club is
increased. (Australia, 2016)
1.3.
3
Key
Observation # 3
Most popular month for using gym is August while the lean
season prevails in January as the Australians prefer to spend
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(based from
Fitness Industry
Report 2016)
time in gym in winter and love to be at outdoor for fitness in
summer. (Australia, 2016)
1.3.
4
Key
Observation # 4
(based from
Fitness Industry
Report 2016)
Human resource related issues are observed in the
following areas:
 Available working hours;
 Level of professional qualifications in this field;
 Respective job roles and expectations of the
professionals;
 Compensations and future prospect in the career;
 Supply chain of professionals in this segment;
 Demand of this service in respect of population.
(Economics, 2016)
1.3.
5
Key
Observation # 5
(based from
Fitness Industry
Report 2016)
Future trend for Fitness industry in Australia:
Social- Ageing population, trend of increasing unhealthy
population, the economy through accessories.
Technology- High tech training equipments and high level tech
support through ICT. (Australia, 2016)
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1.4 The ADKAR model of change is a pragmatic method to aid organizations
for effective change management. Discuss how Bounce Fitness would be
able to use this model as building blocks for successful organizational
development.
1.4.
1
Awareness of
the need to
change
This awareness drives the organization to feel the need of
change of the business practices with necessary changes in
operations and strategic management of the organization.
This awareness is required in the level of internal
stakeholders in the form of management who are
instrumental to implement such changes for the better future
of the company. (Innovation, 2017)
1.4.
2
Desire to
support and
participate in
the change
The awareness drives the internal stakeholders to express
their desire to support and participate in the change process
of the organization. As it is a strategic plan, all level of
stakeholders should have sincere desire to take part in the
change process to ensure better future and proving
sustainability of the business in the industry. This desire can
be instrumental to find out the innovative ideas which can
make this change process successful for the organization.
(Innovation, 2017)
1.4.
3
Knowledge of
how to change
Knowledge is the key resource to enact changes as desired
level. Knowledge may be transmitted through sharing via
training for the required level of knowledge base to ensure
proper changes. The stakeholders, who can identify the
nature of changes, can only be driven by the need of
changes. In case of the company, knowledge may be
identified through proper training of technical and practical
add-ons to enable the stakeholders perform their duties to
enable changes. (Innovation, 2017)
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1.4.
4
Ability to
implement the
change
Ability to implement changes is governed by adaptation for
required knowledge base with practical application of the
same in the job area. For this organization, the development
plan can only be successful when the individuals are able to
apply their enhanced knowledge base through their
professional acumen. (Innovation, 2017)
1.4.
5
Reinforcement
to sustain
change
Reinforcement measures to sustain desired changes for
Bounce Fitness is to ensure specific strategies for the
stakeholders to ensure performance to accomplish objective
of proposed change. (Innovation, 2017)
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1.5 What are Bounce Fitness’ objectives that need to be addressed to determine organization development needs and objectives
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Bounce
Fitness’
Strategic
Plans
(based
from case
materials)
OD priorities
Analysis
(what are the key importance and how would you prioritize its situational analysis) Critical success factors
(what are the initiatives
that can provide support
the company’s HR efforts,
i.e. costs and time)
Problems/ issues or the
need for realignment
(what are the current
concerns faced by Bounce
Fitness)
Organizational
performance requirements
(the rationale for this
strategic objective)
Choice of Human Resource
Strategic direction
(choose the appropriate HR
strategic direction from
Table 1 on page5)
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1.5.
1
Staff
developme
nt
(People)
Immediate scope for change
 Availability of
Efficient human
resource
 Availability of
modern equipment
 Technical
knowledge
 Adaptability of
knowledge for
human resources
 To train existing
human resources
through knowledge
sharing and
technical training
 To look for
graduates in this
segment to empower
human resource base
 Continuous training
process to ensure
sustainability to
ensure maintenance
of desired change
 Consideration of
workforce
demographic for best
results
 Hiring highly able
staffs for the
company
 Promote in-house
work culture for
professional
deliverables by the
staffs
 To derive the ROI
with inflated level
of investment in
HR
 To ensure retention
of staffs with
recognition of their
efforts
 Time factors is to
be considered for
profitability factor
 Enhanced costs are
to be justified to
justify proposed
changes
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1.5.
2
Improving
facilities &
operations
(People,
Structure,
Processes)
Immediate scope for change
 To combat
competition, price of
service is to be
justified for the
customers
 Service excellence is
to be ensured
through professional
approach and
introduction of latest
technological add-
ons for the
customers
 Derivation of
financial ratios to be
done for projected
change to justify the
proposed change
 Service excellence
to the best level can
ensure best results
for this proposed
change
 Good training and
sharing of knowledge
base for the staffs can
ensure the success of
this change
 Retention of right
candidate and
recognition of their
effort through perfect
appraisal system can
ensure sustainability
of this change
 Training costs
is to be
considered as
investment for
the company
 Projected
income
statement has
to justify the
proposed
change in
respect of
profit and
sustainability
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1.5.
3
Customer
Relationsh
ip
Manageme
nt
(People,
Technology
)
Immediate scope for change
 Effort to make loyal
customer base
 Retention of existing
customers
 Enhancement of
present customer
base
 Effective marketing
strategies through
print and electronic
media
 More aggressive in
social media
 Make certain
marketing strategies
to attract and retain
customers
 Insistence of
personalized service
for the customers
 Marketing strategies
to identify the target
audience and reach
them through
different media
 Make them aware of
their cot of money
related to the service
offered to them
 Projection of
marketing
costs to be
determined in
practical basis
 Social media
can be the best
media to attract
target audience
through
minimal cost
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1.5.
4
Expanding
to Perth
(Structure)
Eventual scope for change
 New entry to Perth
 Awareness of the
market potential
 Identification of
target audience
 Strategy to attract
and retain the
customers at Perth
by justifying cost of
money to the
customers
 Identification of
proper location for
the centre
 Mass advertisement
in the print,
electronic and social
media
 Make market survey
on the basis of
demographic
statistics of Perth to
identify target
audience
 Professional market
research group is
required
 Marketing team is to
be deployed for
finding the proper
scope of this effort
 Local human
resource is to be
found for deployment
as technical staff
 Initial
marketing
research will
cost good
amount to
determine the
ROI of this
venture
 Budget for new
HR is to be
made to ensure
sustainability
by overcoming
the
competition
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